Blog

5 Ecommerce Strategies to Help Grow Your Business

5 Ecommerce Strategies to Help Grow Your Business

In the past, people never thought that online commerce would ever overtake retail stores. A long time has passed since then, and those people were proven wrong.

Reports show that eCommerce shopping is growing at a rate of 23% every year. If you’re trying to promote a new product to consumers, starting an online shop is the thing to do.

There is a lot to learn when starting a new eCommerce business. Below are five eCommerce strategies that will help you stand out from the crowd and get new customers.

1. Optimize for SEO

If you’re looking for a reliable source of new visitors for your store, look no further than Google. Their search engine represents the bulk of most traffic on the internet.

If you haven’t optimized your website pages for SEO, it’s hard for Google to figure out where to place your site in your rankings. Make sure you optimize things so you can get higher rankings.

2. Make Mobile-Friendly Pages

We’ve reached the point where more people are searching the internet on mobile devices than there are on desktop computers. You can’t get away with providing a poor mobile experience anymore.

You should turn your online store into a responsive website to provide an excellent experience for everyone. Talk to your digital consulting agency to figure out the process of changing your website design.

3. Take High-Quality Photos

People enjoy shopping for products in stores because they can see and feel the products they’re buying. One of the problems with eCommerce is that this experience is hard to reproduce.

If you set up your store with poor quality photos, your customers aren’t going to have a great experience. Take crisp photos that let your customers know exactly what they’re buying.  In case you can’t take high-quality photos, a good option is to use paid images to help boost the conversion rate of your online store.

4. Build an Email List

Even if you’re great at driving new traffic to your online store, that doesn’t mean you’re going to convert all those visitors into paying customers. It can take several visits before a new customer decides to buy from you.

Set up email opt-ins on your website to collect the emails of your visitors. You can reach out at a later date with content and deals to help move people ahead in the buying process.

5. Get on Social Media

It pays to be where your customers hang out on the internet. These days, that place is social media.

Research your customer demographics to figure out what social media platforms your target audience has accounts on. Your goal is to create accounts on these platforms and drive people to follow your company page. Once you have followers, post shareable content so that your followers share your content with their friends.

There Are More Ecommerce Strategies to Be Found

Your job is never done when you run an eCommerce store. Make sure you keep learning the newest eCommerce strategies that are being developed every day so you can keep bringing in new customers.  One to watch that is growing, for example, is SMS text marketing where you can use bulk text messaging service to reach customers on their phones.

Of course, getting customers to your website is only the first step. Head back to our marketing blog posts to learn what you can do to start converting those visitors into paying customers.