Chatbots have become synonymous with good customer service. They provide prompt feedback to queries. 24/7 availability means you can provide help every time. You don’t need full-time staff to man the phones, emails, chats, or social media platforms.
Yet, there is so much more eCommerce platforms can get from chatbots. Our article will explore how bot technology is making a difference.
A chatbot is a computer program that provides automated interaction with customers. It simulates human conversations. You always feel like you're interacting with a human being. There are two basic types of chatbots.
Does it sometimes feel like the brands you transact with ignore your queries? Even when they do respond, do you feel like they should have done it sooner?
Research shows that, on average, a company will take 10 hours to respond to customer queries. An astounding 89% of social messages will not get any feedback. At the least, people can expect to wait up to 4 hours to get a response.
Companies may not quite realize the importance of quick answers to customers. 70% will use a product or service if you reach out to them. 65% increase their loyalty to your brand. 75% will share the excellent experience on their social platforms.
Companies that struggle with customer support can benefit by using chatbots. What you get is:
As we have mentioned, AI chatbots get insights from past interactions with customers. They use the information to customize future conversations.
Further, you get product recommendations based on what you purchased in the past. For customers, it feels like the company cares about them enough to know what they like.
For the business, it increases the chances of conversions by availing products to buyers.
AI chatbots can bring in a level of efficiency that is not achievable with human labor. They do not ask for sick off days or suffer from mood fluctuations that may affect client management. You can complete tasks that would take a long time in a very short time.
Take the example of looking for information in the CRM inventory management system. It will take you hours to go through all the data to get what you need.
But, by using chatbots to automate the process, you get feedback in seconds. You save on time that could go into handling other tasks.
Businesses can program chatbots to help with other jobs. They can, for example, keep track of the inventory. You stay up-to-date with stocks that may need replenishing. Once you restock, the chatbots alert the customers on availability.
Chatbots also help with processes like order status and tracking. Customers can also search for products in the chat window and make orders. They do these without needing to switch to another tab.
eCommerce platforms like Woocommerce, Shopify, Magento, and Bigcommerce allow for integration with chatbots. You get all the benefits right from the platform of your choice.
It is easy to argue that technology is expensive. But, if you consider the long-term implications, you will see massive savings.
Let's go back to the example of having customer support agents. Financial constraints mean support is only available during regular work hours. Yet, eCommerce businesses run 24/7.
You may have customers in different parts of the world and time zones. The typical 8-5 will not apply in such a situation, meaning you could lose customers.
Investing in chatbots technology removes the attendant costs of human agents. No salaries, insurance, and overtime that drive up operational costs.
Also, put a dollar amount to the hours you spend in manual processes. Now, compare all these to what you would spend on installing chatbots. The savings will be clear to see.
Leads generation chatbots help with:
eCommerce platforms must provide convenience 24/7. Chatbots offer an ideal way to increase efficiency and improve the customer experience. The data-driven insights are fantastic for leads generation and nurturing.
Chatbots are also compatible with most tools and platforms. This includes your website, CRM, mobile devices, and so much more. It becomes easy to manage customers from many locations. You don't incur the extra cost of separate infrastructure for the chatbots.