One of the most important ways companies can grow is by constantly promoting themselves and putting themselves in the public eye strategically. This can be via various media and platforms that have been carefully researched.
As the years have gone by we all must have noticed a steady shift of audiences to online spaces. We have many social media that provide spaces for different people to find a common interest with others. These spaces also allow companies to create a community around those interests. We have Reddit communities, Facebook groups, Twitter lists, and a host of other places.
One of the downsides to this is that now there is a kind of content overload. We have a constant stream of different forms of content. Many times though, things people and institutions put out slip through the cracks never to be discovered by the intended audience.
This is where video marketing comes in. It serves as a powerful tool for promotion because video almost always tends to stand out among the numerous links and articles shared. People view it as a quick source of information. In fact, many people will watch a short visually stimulating video over reading an article. Video marketing helps to put faces to the brand name and therefore builds brand trust. It will help the company carefully curate whatever image they are trying to create.
This guide will serve as a quick introduction to shooting effective company promotional material.
This is the most important part of creating video promotional material. It’s an important preparatory step that if skipped can cause a huge miss in the target of the video. Thereby, making it useless and even a waste of funds.
Aside from knowing the best places to promote, discovering your audience also helps you know the style of video content you should create. According to the photography specialists at powproductphotography.com, you want to be fun, and friendly. You may even want to add a bit of whimsy if it’s a product geared at children or if you are marketing products for creatives. Companies should do in-depth research on different platforms and find the best one tailored to their products. If it’s a product for professionals, we know LinkedIn is the best platform for that. Hwoever, if it’s one for gamers and live streamers, we know places like YouTube and Twitch are great platforms to promote it.
Always plan for the shoot. Know the style and even the length of video you are going for. Is it going to be a series of interviews? Will it be a vox pop? Is the CEO just talking to the audience? Will it be a process video? Maybe even a tour of the company? These are just a few ideas you should consider before shooting the video. Also, script the video before time but leave some space for spontaneity. Prepare the talking points before time and have those involved in the video familiarize themselves with it. However, ensure speakers don't just recite it. This will help you create more authentic promotional content and a more honest experience.
This should happen during and after the shoot. Pick a great location to serve as the backdrop for the video but also one that doesn’t distract people from the content. Also, use a good camera and a tripod to avoid shaky frames except that is the vibe you are going for with the content. You should also be observant of the lighting in the video, do a few test shots, and notice if you need to block the sunlight or even use a reflector. This manipulation of light will even help you create interesting angles and shadows especially if you’re shooting on a blank background.
Your post-production and editing should also be handled by a professional and don’t forget the power of music in video content so pick a track that elevates whatever is going on in the video.
After getting the video done and in perfect condition, it can’t be effective without sharing. From the first tip, you already know your audience so it is now simply sharing the video content with that audience for them to interact with it.
You should also pick a good time to share it, focusing on when more people are active so you can get high viewership numbers.
These are just four main tips to creating the best video content for promoting your company and if you follow them, you are bound to have an effective promotional photo or video campaign.