Having a brick-and-mortar business is a great feeling. However, promoting this business and getting the right amount and quality of leads can often be challenging.
The best audience to promote a brick-and-mortar business is living or working near your business location. And if you are having a tough time finding the right ways to do so, this article will help you.
Here are four smart tactics that you can implement easily to effectively promote your business in and around your local surroundings in Spokane.
Google is the place where most customers go when they need to buy a product or service. Whether it’s for research or for making a purchase immediately, most people ask for details on Google.
This means that Google is a hotspot where your business should be visible.
For example, if you run a mobile repairing shop in Spokane and wish to be seen by people looking for a service like yours, a Google My Business page will help you with that.
On your business's GMB page, you can add details about your products, services, functioning hours, price range, contact information and
Apart from this, you can also encourage your happy customers to post good reviews about your business. These reviews will push your business listing higher in the search results, also encouraging more prospects to visit your store.
As we just discussed the importance of search engine visibility in the last section, the same follows for this part too.
SEO, a.k.a search engine optimization, is a marketing process that enables web pages to rank higher in the search engine. As a result, they become visible to their prospective customers to visit them and acquire the information they are seeking.
When we follow this process to promote a business in its local surroundings, it becomes local SEO.
If your business has a website, it’d be beneficial to work on its local SEO. Nearly 46% of all Google searches are local, and over 50% of local searchers visit a store physically.
Also, if you are new to the idea of local SEO, get in touch with a Spokane SEO company. That’ll help you.
Local business listings are great for two reasons:
Some of the popular listing websites apart from Google My Business are:
For more information, here’s a list of some of the popular business listing websites active in Spokane.
Who doesn’t like offers?
Undoubtedly, giving offers is one great way to boost brand awareness for your business, also attracting more customers. And how can you promote these offers? Well, posters in your locality can do a lot.
You can rent out physical advertising spaces and run paid ad campaigns on platforms like Facebook Ads and Google Adwords. These techniques can give your business a flood of qualified prospects walking into your brick-and-mortar store.
No matter how good your business’s products or services are, if you aren’t able to promote them effectively, your business will cease to grow. This is why marketing is always a crucial tool for making businesses successful.
In this blog, we discussed four simple ways to promote your business in the local space around you. Hopefully, this was helpful.
