Every year, more companies are realizing the important role a blog plays in marketing for current internet-driven consumerism. People get the majority of their information from online sources, from the latest news to recent fashion trends. Recent research shows over 80 percent of consumers are more likely to research a product online before purchasing it, which is more than has happened though any other medium in history. This could be because people are less likely to see a product in person prior to purchasing it. Whatever the reason, a blog can help your business sell its products. Here are four reasons your business needs a blog.
The internet has increased competition for many businesses. It's almost certain you aren't the only business in your industry creating your specific product or service. In fact, it's likely there are at least 100 other companies offering the same product or service that your company offers.
Getting ahead may mean increasing exposure. With a blog, creating new content keeps your business relevant. The more you blog, the more your business will show up in search results, which means increased traffic.
Make it easy for your audience to share your content on various social networks. Provide links for Facebook, Twitter, LinkedIn, and any other relevant social exposure for your brand.
For best results, it's always a good idea to use a strategy that incorporates SEO. Keywords ensure you are finding your target audience resulting in giving you a better opportunity for high conversion rates. Using images and videos helps you show up in search results targeting other mediums as well.
When you provide quality content, you become a trusted source. Your blog should relate to your business, but it should also educate consumers about ways they can use your product. You can give demonstrations, case studies, and feedback you've received regarding how clients are utilizing your products. By creating this type of content, you become an authority in your industry.
You can also build anticipation for new products by sharing details with your followers first. This can help create a personalized connection with your client base.
The quality of your content is important. It's best to have a professional writer create the posts. If you don't have a professional writer on staff, outsourcing with a company that offers blog writing services is an affordable option.
If your company uses email marketing, which it should, your blog provides you another avenue for building your email database. If you have a quality blog, they'll want to sign up to be on your email list so they are notified of new content or they want to be first to hear about new products.
Your blog should allow your audience to provide comments. Having a two-way communication channel is gold. This is a powerful way to engage with your customers and potential customers. Not only does it develop a relationship, but it's also a good tool for receiving feedback.
Feedback is vital to understanding your customer's needs, which in turn can offer opportunities to strengthen your company's growth. It also offers you the opportunity to gain early feedback on new products prior to the official launch.
In 2020 and 2021, every business should consider the above reasons your business needs a blog. There are many pro's to having a business blog and the only con would likely be dedicating time, but every worthy investment in your business requires time. Your blog should be a marketing tool, but also a communication tool, and a testing tool. The sooner you get your blog started, the sooner you'll be ahead of the competition.