4 Mistakes to Avoid When Starting an eCommerce Business
One of the world’s fastest-growing markets, eCommerce has experienced growth like Netflix. Whereas a decade ago, people may crowd around one person’s TV for a movie marathon, it’s hard to find someone not using the popular streaming service today and the same is true for ecommerce business.
While online ordering was popular ten years ago, everyone is turning to eCommerce because of its convenience and ease.
With roughly 17% of all online purchases set to be made online next year, there are plenty of people entering the business and plenty of people making mistakes.
Below, we’re going to run over some crucial mistakes you must avoid at all costs.
Not Researching Your Niche
When trying to think of what your eCommerce business’ niche should be, it’s often easiest to think of what you’re passionate about.
It’s going to be much easier to sell golf equipment if you’re an avid golfer and golf fan.
But being passionate about your niche is just part of the journey, as you’ve got to research your niche and what the online community is saying.
There are a few basic routes to take when taking the community pulse. The first is to be active in online communities, such as forums, social media groups, and even subreddits on Reddit.
Researching your niche also involves checking out the competition. If you’re not sure who your competitors are, just Google what you’re trying to sell and rank for.
You can either manually go through their websites and see what they’re pushing or use advanced tools such as BuzzSumo or SEMrush to analyze their websites and see what keywords they’re using to rank and draw in traffic.
While that may sound difficult, using those tools is quite easy after clicking around but you will have to pay to take full advantage.
Poor Site Navigation and Design
When you began looking at an online store builder, you probably also checked out examples of other eCommerce websites to get an idea of what you should do.
Our best advice for website navigation and design: keep it simple.
Your website should be streamless from the moment they land on your page until the checkout progress, which shouldn’t be overlooked.
In fact, check out this poll from eCommerce users about what most frustrates them about the checkout progress.
One of the top frustrations right after “entering the same information twice” is having a “complicated website navigation”.
Even though there are lots of tips out there, we think there are some that stand out among the rest.
Adding a search bar will make finding products and pages easy while using a responsive design means that your website will adjust depending on what device the consumer is using.
Be sure to mention sales, discounts, and specials at the front of your page in order to increase people’s time spent on your website as well as their click-through rate.
It’s always better to hire professionals like ALT Agency for your perfect ecommerce design.
If you’re intending to expand to various markets, it’s important you use localized language and terms for your website and store.
For example, if your store is operating in the United States and you want to expand to the United Kingdom, you’re going to have to make some changes to your website.
If you’re selling soccer cleats in the U.S., they need to be called football boots in the U.K. You’ll need to update the currency information, find products that are most relevant to your new market, and even consider taking new pictures for your products.
Ask any digital marketer or SEO expert and they’re likely to tell you the same thing, “content is king”.
Content is how you’re going to bring in plenty of organic traffic to your website.
While the content itself may not make you any money, it’s going to get people to your site to look around and hopefully make a purchase.
That’s why you should write your product descriptions, content pieces, and optimize your homepage around keywords that you want to target and you think your audience is looking for.
The better use of keywords you make, the more likely you are to have people come and check out your eCommerce Business.