3 Types of SEO You Need to Use to Stay Relevant in 2020 (and Beyond)
With millions of websites, on the web, will your website stand out? In 2020, it takes more than just a beautiful website to get noticed—you need to focus on SEO. Search engine optimization, or SEO, is the best way to grow your website organically, which leads to traffic, sales, and the elusive page one rankings on Google. But which types of SEO do you need to use to succeed? SEO is complex, and there are a few areas you’ll need to consider. Keep reading to learn the best SEO types for your website.
1. SEO On-Page
One of the SEO types that most people think of first is on-page SEO. On-page SEO refers to SEO factors that you can control through your individual posts and web pages.
For your website content to rank well on Google, you need to take on-page SEO seriously from day one. This includes targeted long-tail keywords, using the appropriate sized headings and subheadings, and ensuring all content is well-written, informative, and matches user intent.
One of the SEO trends to pay attention to at the moment is longer articles. Google tends to favor blog post content that’s over 1,000 words, however, only if all the content is relevant to the keyword.
You’ll also want to label all images appropriately with alt-text, ensure your content is categorized well, and practice internal linking within your site.
Contact SEO Florida for ways to improve all the types of SEO across your site.
2. SEO Off-Page
Off-page SEO strategies are also essential for helping your website rank highly. Off-page refers to actions taken outside of your website.
This includes actions such as building high-quality backlinks to your website. The more high-quality backlinks you have, the higher your Domain Authority (DA) score will be.
Then, search engines will start to see your content as important, since other websites are using it as a reference.
Looking for advanced SEO tricks to grow your backlinks? Why not sign up for HARO (Help a Reporter Out)— read their daily emails with interview requests from journalists. If s journalist interviews you and adds a link back to your website, it’s a huge SEO boost.
3. Website SEO
Technical, or website, SEO is an important part of the SEO puzzle. However, it’s something that’s frequently misunderstood.
Technical SEO: the process of optimizing your website from the backend. You’ll need to use website SEO to make sure your website is running as fast as it can and to help search engines properly index your content.
You’ll need to think about your site’s layout and navigation, ensuring it makes sense for the reader and also to Google.
One more top tip is to make sure your website has an https URL, which keeps both your website and your readers safe online.
Use All Three Types of SEO to Grow Your Business
As you can see, there are many types of SEO that you need to consider when it comes to your website. For the best chances of ranking highly and finding success online, your business should focus on all three of the above.
Understanding and implementing SEO takes time, and seeing results requires patience—but soon, you’ll start seeing an increase in rankings and organic traffic, leading to higher sales and business growth. Get started today to enjoy the benefits that SEO can bring.
Did you find this article on the types of SEO helpful? If so, please keep reading our business blog for more interesting content.