The eLearning landscape has witnessed a drastic change with mobile learning gaining widespread significance and taking over desktop browsing. This evolving trend means optimizing your site for mobile users such that it provides a valuable experience to users. That being said, you must leave no stone unturned in catering to the audience’s requirements whether it involves popups.
Are you not sure of how to implement pop-ups effectively? Well, it does require some unique considerations and at the same time, you must also care about Google’s latest popup penalties which recently came into effect. This implies that you must tailor your popups so that they adhere to those standards. Below mentioned are the ways to help you optimize your pop-ups correctly alongside the unique considerations when creating them. Let’s get started!
There are numerous unique considerations when creating mobile popups and screen size is the most pressing of them all as mobile devices are smaller than desktops. Secondly, you need to take into account the difference in interface, i.e. you must keep in mind that what works best for desktop might not work best for the handheld device. Getting your mobile popups right is extremely important as Google penalizes mobile sites with obstructive or poorly implemented elements. The main reason for doing this is saving users from any intrusive popup and obscuring content. Moreover, this boosts your website’s SEO in addition to improving your visitor’s user experience.
Have a look at the most important factors which need to be considered for optimizing popups on mobile sites.
One of the most important things to take care when one implements pop-ups on mobile sites is that these should not obstruct any other element of the screen and also that it doesn’t take up too much screen space. It is also, in fact, one of the main points highlighted in Google standards. This will prevent any frustration or annoyance amongst users as they will be able to concentrate on the content they’re looking at alongside avoiding any confusion whether it’s the actual page or popup. The best practice is to create short and limited popups which do not consume the entire screen and are specifically designed for mobile devices. You may also use device-specific conditions to create popups which trigger only when they’re viewed at a particular website.
Apart from being unobstructed, pop-ups must be easily dismissable. It’s an obvious feature irrespective of the device the popup is for, i..e whether mobile or desktop. However, always remember that the less space you have to work, the easier it should be to dismiss them. You can do this by defining a popup’s close settings and considering the size of the closing element and popup background. Keep the dismissal icon big and make sure that it is in complete contrast to the popup and main content. In addition, don’t forget to test the popup on different devices.
The last piece of advice as part of eLearning popup banner marketing tips is to consider how to use popups on mobile sites. Marketers must note that popups containing necessary steps or information are exempt from Google’s rules and login dialogues and age verification pop-ups are a part of it. In fact, these types of popups are not considered intrusive by Google and are required for the seamless running of a site.
Now that you’re aware of the necessary tips for optimizing mobile popups, get started with them today!