This post by Blonde2dot0.com (Blonde 2.0) is a great read about the need to and simple ways to create a great Facebook Page for your brand.
Here is the link to the full blog post: 10 Steps for Creation of the Best Facebook Page for Your Brand
As well, I’d like to recommend the new Facebook App, Facebook TabSite by Digital Hill. This is a great tool for customizing your fan page. You can create a custom landing page and easily add contact all with a simple CMS Editor! There is no excuse for not having a great fan page!
Get the full details…
Facebook TabSite is a revolutionary new Facebook Application that makes it easy to have a mini, updateable website on your Fan Page. Created by Digital Hill Multimedia, this new tool uses a simple Content Management Editor allowing you to create pages, add content, add images, and in effect have a website right on your Fan Page!
To learn more, go here: www.FacebookTabsite.com .