Apartment rental companies from across the world are all seeing the benefit of implementing a blog section on their websites, and you can too. It may seem like a lot of effort and hard work to get one in motion, but it can be done quite efficiently with the right tools at your disposal. A good blog doesn’t have to cost a lot (if anything at all) to run and manage, it just takes a few minutes out of your day to keep it updated regularly. If you’re still leaning on the fence in terms of implementing one, have a look at some of the below reasons on why you should.
One of the main reasons why many apartment rental companies have a blog online is simply to keep their clients informed. You can see from one of the blogs on the Blueprint website how they include various information to help their visitors relocate. For example, the cost of living in Boston, the cost of housing in Boston, the cost of food in Boston, and they even go as far as suggesting the cost of entertainment in Boston. These pieces of information can really help clients choose their next permanent destination. On this website, you’ll also find other helpful information on various locations around the United States. It’s clear that keeping clients informed will help them choose their next locations and will likely choose you to help them make the move.
Nearly all of your competitors will have online blogs these days, so it’s imperative you do not get left behind. Clients are always looking for the real deal when finding a new property and if you don’t have the necessary information available on your website, they’ll just look elsewhere for rentals. It's a key way that people research ahead of time before making contact.
It’s not just direct visitors who’ll seek information from your website, it’s also organic visitors from the likes of Google and the other popular search engines. Organic traffic is priceless in the apartment rental business – there is literally no price a competitor won’t pay for it. The fact is, you can get organic traffic for free, depending on how much effort you’re willing to put into getting it.
Even as the older generation continues to adapt more and more in terms of use of the internet, there is still a significant portion that does not. The younger generation, however, is key in terms of attracting new clients and internet use. Since this younger generation researches online and is looking to get on the property portfolio ladder, it is worth putting the effort into a web presence they find useful. Gaining website visitors from the younger demographic could convert to leads for your company. You may only land one or two clients early on from your blog, but if you’re not investing a lot of time and money in running it, it seems that owning a blog wouldn’t be a bad decision at all for the long-term potential growth opportunities.
Those looking to invest in a new property will always look at how you’re running things. How you respond and interact on the web is an indicator of your customer support. Potential property investors could visit you in the office, but having access to thousands of more potential buyers around the US could lead to much more. They’ll want to interact with you, not only on social media but also your blog. Simply replying to comments on your new blog could lead to more clients, and it could really help you take your business that extra mile.
Clients aren’t just for the first sale, they could keep coming back for more every time they seek new investment opportunities. A blog gives you the chance not to only inform your past clientele, but it gives you a chance to keep them updated with new properties, giving you more chance of landing subscriptions. More subscriptions via email could help you promote your social media platforms further and that again could help you convert more visitors into high paying clients.
For those potential clients who are not yet ready to become paying clients, it still gives you a chance to make an impact on their lives for the future. Simply writing a blog post or two on a monthly basis could help them think things through. It could be a simple post about relocating to another state and why it’s in their best interest to do it. Showing those visitors you’re an expert could improve your client base once more, whether that’s now or in two years’ time.
Blogging isn’t for everyone but the above just goes to show how much of a massive impact it has to ensure you keep landing clients. If you own an apartment rental company and you’re looking to take your business forward, simply adding a blog to your website could be the difference in ensuring it’s a major competitor.
