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Why Promotional Products Are Effective Marketing Tools?

Promotional Products Are Effective Marketing Tools

As up-and-coming marketers around the world focus on digital market strategies and flashy audio/video advertisements, a highly effective marketing tool slips by unnoticed. Advertising products have been used by brands to enhance their brand image, gain recognition, and retain customer loyalty for years. Until now, they’re used by the biggest companies out there: PepsiCo, L’Oreal, Pfizer, and many more. If these companies are using them, then they must have some kind of edge that other marketing tools don’t have. Curious to know what makes free giveaways and promotional products effective? Read on to find out.

An Effective Way to Reach A Larger Audience

When you think of promotional products, what do you think of? Keychains, pens, notebooks, bottles, accessories, power banks, etc, right? What do these items have in common? They’re items we carry almost everywhere and use on a daily basis. This means that for every one person you hand a branded product, you’ll be spreading awareness to several members of their various social circles. Unlike other marketing tools that target individuals, just one product can bring you multiple prospects.

They Enrich Your Brand Image

Branded products play a large role in influencing how people see and perceive your company. That’s right, those little giveaways can greatly enhance your brand image, your perceived identity, and your credibility as a business. Eco-friendly gifts can send the message that your company is eco-conscious and socially responsible. Stress balls and other fun gifts show your company’s relaxed/playful side. Wristbands spread around a sense of belonging among your employees and customers. Getting a product to successfully enrich your brand image is all about figuring out your message, the best product you can attach it to, and the style to which your target audience will most respond.

To enhance your company's brand image and strengthen the sense of belonging among employees and customers, consider incorporating custom silicone wristbands. These wristbands serve as a tangible representation of your brand's identity and values. When you buy custom wristbands, you have the opportunity to align your brand message with a stylish and eye-catching accessory that resonates with your target audience. By distributing these wristbands as giveaways or promotional items, you not only enhance your brand's perceived identity but also establish credibility as a business that values engagement and connection. Custom wristbands offer a unique way to spread your brand message and create a lasting impression in the minds of your stakeholders.

They Cultivate Long-Term Brand Awareness

Advertisements, after you’re exposed to them, you can either remember the ones you really liked or the ones you really hated. Nevertheless, they all disappear from memory within a couple of weeks at most. Now, let’s consider a more efficient alternative. A 2017 study done by PPAI shows that 9 out of 10 consumers who receive promotional products are able to recall the name of the brand. Meanwhile, only 3 out of 10 consumers recall broadcast advertisements (television/cinema, radio, and product placement). Picture putting your brand’s name on a pen or a notebook that’s always in sight and always being used, for months. No wonder your name will always be fresh in people’s minds.

People Love Free Gifts

Everyone likes getting free stuff, especially if they’re useful or fun. Even if a product just looks nice, people would be glad to have it. To take this further, let’s say you spot someone from afar giving away something for free. Chances are, you’ll go to them regardless of your interest in the brand or in the product itself. Why? According to Eva M. Krockow Ph.D., our brains experience a positive charge when we are unexpectedly given a free gift. Not just that, but this effect is also amplified when the product exceeds our expectations - which it often does since we expect so little from a free gift. When you give away free items of this nature, you get a whole slice of your target audience to associate you with the excitement and the overall positive experience.

They are Budget-Friendly

Promotional products are effective and notoriously cheap compared to other forms of advertisement. All you need is a design idea, a good manufacturer, and a public place to give away your giveaways. In return, you get to have hundreds and thousands of “mini-billboards” that last for years. Throughout these years, they’re constantly reminding their holder (and whoever comes in contact with them) of your brand and what you do. Not just that, but you also get to ensure that every product you give away goes to someone. In other words, you won’t have to deal with the uncertainty that comes with digital forms of marketing because simply put, you’re dealing with a tangible marketing tool.

Promotional

Throughout this article, we’ve been comparing promotional products and their effectiveness to other forms of marketing. It’s crucial to mention that the intention behind this comparison is to highlight the impact of advertising products, and not to favor one tool over the other. The truth is, all marketing tools are inherently effective and, to get the best results, you need to take advantage of all of them. Free giveaways, while not a ‘digital solution’, are highly effective marketing tools, and especially when combined with a rock-solid marketing strategy. So, figure out your strategy and let the promotional products work their magic.

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