It’s interesting to consider just how many associations can influence the integrity of our brand image. For example, even using a major supplier that undergoes controversy can end up shining a light on our own business decisions, which is why many enterprises will vet who they work with before they work with them. And one of the often overlooked variables is your premises exterior.
Now, that doesn’t mean you should never make mistakes (every entity, much like every person, will at some point). What it does mean is doing your best to pay attention to the details that could influence, or be influenced by your brand. In this way, you can more easily retain control and intent over how you present yourself.
A good example to use is that of your premises exterior, and how it showcases your brand values. Sure, your offices might be clean, enjoy good air conditioning, and even free coffee refills throughout the day. But what about its exterior? If you have ownership of the building, integrating a few worthwhile investments can truly let your business shine.
In this post, we’ll discuss how to achieve that and more:
Keeping the general maintenance of your exterior up to date is a matter of prevention and care. For example, setting up smoking sheds further away from your entrance means those individuals in your building who do smoke or vape have their own space to do so, without feeling excluded or minimized. Moreover, good disposal methods can prevent cigarette or gum stains on the floor, which allows you to keep a neater exterior.
Managing your exterior means caring for the nature and lighting implements there. This tree service can help you manage or even remove problem trees if they threaten to cause harm to your surroundings, and that in itself can serve as a wise investment. Lighting bulbs that might be out can be replaced, and lining with lamps correctly can help illuminate for safety reasons, particularly on those dark winter mornings and evenings. With a healthy investment now, you might help prevent difficulties as time goes on.
Can those passing by, either on foot or by car, notice your presence by how proudly you showcase your signs? Well-designed banners with attractive lighting and design can make a massive difference to how notable you are, and also what your value proposition is. You can also couple this with signs that lead into your car park, including which spaces are off limits and which are for visitors. Signage can help you tie up any vague instructions that might otherwise be assumed, such as how to enter the premises and what the security measures are. You can also be clear about how to find a way around the larger campus or between two buildings, as this can prevent visitors or important clients from becoming confused.
With this advice, you’ll be sure to showcase the care, safety, and direction in your premises exterior that showcases how you plan your brand. Having those qualities reflect on you is hardly a bad outcome to focus on.
