Standing out at a trade show can be a big challenge when there are so many other businesses fighting for the limelight. But that shouldn’t put you off because, with the right approach, there’s no reason why you can’t really stand out for the right reasons. We’re going to talk about some of the steps you might want to take in order to ensure your business gets the attention it deserves.
First of all, you should think about the location of your business within the trade show hall. If you’re tucked away out of sight or in a corner where no one passes by, it’s immediately a lot harder for you to attract people over. So take a look at the venue and work out where the best positions will be. Don’t just look at the floor plan when making this decision either, as that doesn’t tell you the full story.
Having an overarching theme for your trade show booth is a good idea. It might be based on a new product or service that your business has recently been trying to promote. Or you might want to be a little more creative and go down an entirely different path. It’s up to you. Don’t be afraid to experiment and think outside the box a little though because people tend to like that.
Giving people the opportunity to test your products is also a good idea. When people have something to do that’s hands-on and direct, they’ll be more likely to approach your booth, to begin with. Also, if people are interested in your products, they’ll want the opportunity to actually give them a try, and if they enjoy the experience they might even go ahead and make a purchase.
If you want to get people interested in your booth, you need to offer them something to interact with. Playing some sort of interesting game that offers some fun and interactivity really goes a long way. You can use a custom prize wheel for giveaways, for example. Just make sure that the things you’re giving away are things that people actually want to have.
Advertising your attendance at the trade show is definitely something that’s worth doing. If people don’t even know you’re going to be there, those who already have an interest in your brand and what it does might not bother showing up. So spread the word on your social media platforms and through any other relevant advertising channels you can think of.
As you can see, there are lots of ways in which you can help your business to stand out for the right reasons. Trade shows are competitive and you’ll only get attention from attendees if you put together a booth and stall that people are going to be genuinely interested in. So make the most of the ideas we’ve discussed here today.
