Job fairs are among the best ways for employers to network and connect with job seekers. They provide them (the employers) with an opportunity to interact with job seekers on a face-to-face basis instead of scanning resumes and cover letters in their offices. More people are out of work today. This has been caused by a poor global economy and pandemics like COVID-19. This has left job applicants with no option but to embrace every opportunity to interact with potential employers. In case an employer finds a good match during a job fair, they can make a hire on the spot. However, their job fair booth needs to stand out from the rest for them to attract top talent.
Here are some ways you can create the perfect job fair booth for attracting talent;
The first impression is very important and can dictate future interactions. You, therefore, need to ensure that everyone is impressed when they look at your job fair booth.
To start with, your company name should be displayed in your promotional materials, staff uniform, and banners. You need to do this early enough before the job fair starts to ensure that job seekers find you ready.
Your promotional materials should use eye-catching designs and colors to accentuate the brand of your company. You can use holographic die-cut stickers from StickerYou for this. These stickers use digital die-cutting technology to deliver stunning designs.
This way, you will remain professional, stand out from other employers, and attract the right talent.
One way of attracting talents to your booth is by including events that generate traffic to the booth. Such events might include contests and giveaways. Job seekers participating in these events need to sign up first.
During the signup process, you get a chance to interact with the job seekers and learn more about them. At the end of the contest, make sure to reward the winners.
Depending on the size of your business, you do not have to look for expensive prizes. Things like your company’s promotional materials or gift cards are perfect examples of prizes you can use.
Technology advancement has made people sensitive to the kind of media and the way they access materials. You, therefore, need to make materials and displays accessible through technology.
This does not mean that you need to invest a lot of money in technology when preparing for a job fair. You can use what you currently have in the office. For instance, consider setting up a computer where job seekers can access information about your company and its culture.
In addition, you can display things like testimonials, photos, and videos, making sure that they highlight what your company does positively. You can also include an online application at your booth to help increase your employee recruitment reach.
If you have any open positions at your company, make sure that they are advertised during the job fair. This notifies job seekers about these positions, meaning that they can apply for them at your booth.
In addition, let people know about any future positions you might have at your company. They can still apply for these positions, giving your company enough time to choose the right candidate(s) for them.
Did you know that people love free things such as food? Well, offering free snacks and beverages at your job fair booth is going to attract more people to the booth.
However, this might depend on the location of the job fair. For instance, a job fair hosted at a university or college should have snacks and beverages.
Some job seekers find job fairs to be intimidating. Others find it difficult to approach a job fair booth. Since you are trying to attract top talent from a pool, you need to make sure that everyone working at your booth engages job seekers in a friendly manner.
You do not need to sit and wait for job seekers to come to your booth and start talking to you. Instead, be at the forefront initiating conversations and making sure that every job-seeker visits your booth.
In conclusion, you can use job fairs to create awareness about what your company does and grow it. Following the tips discussed above, you will be able to create the perfect job fair booth for attracting top talent.
