There are many products launched every day; some succeed while others fail. The market is very competitive, there are so many products and people make fast decisions when they are shopping. Therefore, your product has to really stand out to grab potential customers’ attention. The first thing people notice about a product is its packaging design; they decide whether the product is good or bad just by looking at it, before even trying it. Simply put, the right packaging can increase your product’s sales and make people choose it over its competitors. Keep reading for design solutions that will make your product stand out from the rest.
More and more people now are making eco-friendly options to protect the environment. They are choosing environmentally friendly packaging and natural ingredients. Although opting for natural ingredients may not be an option for many businesses, opting for eco-friendly packaging can easily be. Steer clear of plastic and traditional bags and opt for eco-friendly packaging to appeal to environmentally-conscious customers.
Naturally, you want your product’s design to attract customers. However, there is a difference between an attractive design and an overdone one. You need to put yourself in the buyer’s shoes, would you buy a product with complicated packaging or a weird design? They prefer to buy products in simple packaging that is easy to open and store. This is why many businesses now opt for custom mylar bags for their products not only because they are easy to use but because they make your brand stand out. In addition to your packaging, your design needs to be simple too. Therefore, avoid using too many graphics or colors which could overwhelm buyers and put them off your product.
Who is your target audience? Are they teenage girls? Are they children? You need to consider your end-user when working on the design solutions. You are selling your product in a very competitive market with hundreds of other similar ones. In order to make it stand out, your product packaging must be appealing to your demographic and speak directly to them. For instance, children tend to be attracted to certain designs and will influence their parents to buy a product just because they find it appealing. Therefore, if you sell children’s products then opt for colorful designs with cartoon characters that will attract little shoppers.
There is a misconception among marketers that they should only use the same packaging for the whole year. However, opting for festive packaging for special occasions like Christmas can be appealing to consumers. When you add an easter bunny to your product during Easter or Santa Claus during Christmas, it won’t only make your product look festive but it will also stand out on the shelf next to regular non-festive designs.
If using your product requires explanation and instruction then make sure that you provide this information on the packaging. The last thing any customer wants is to go home and discover that they can’t figure out how a product works. Don’t assume that your customers will know how to use it, even if it is a simple product like coffee. Shoppers will definitely appreciate the guidance and that you care enough to provide instructions to make things easier for them.
The design that you choose must be relevant to your product and appealing to your target audience. You shouldn’t use design or packing that isn’t related to the product or seem out of place. It will confuse shoppers and put them off your product. Keep your design simple to make it easy for consumers to understand what the product is and if it is right for them. For instance, you can’t put lipstick on a soft drink design, it doesn’t belong there and it will send the wrong message. So buyers who are looking to buy a soft drink will be confused and think that this may be something else and opt for another brand. Simply put, an appropriate packaging design will help customers understand what your product is and make fast decisions.
Nowadays, there are many products online and on the shelves in supermarkets. If a shopper is looking for coffee, they will find dozens of options available to them. Therefore, you need to differentiate your product and the best way to do this is through your packaging design. Your products’ packaging and design can either attract shoppers or put them off from the product. So set aside a decent budget for your product’s design solutions in order to increase its sales.