Technical & market overview of live video streaming app development services

Technical & market overview of live video streaming app development services

Live video streaming has never been more popular than it is now. To put this in perspective, the number of live video streaming consumers in the US alone is projected to be more than 158 million this year. Such popularity invites a lot of app development activities to the industry. Today, many companies provide an honest range of digital video app and cinema services, video on demand, live video streaming, including the development and management of the platforms and more. Let’s look at a concise overview of live video streaming app development services. The goal here is to try to understand both the technical significance as well as its projection in the current global market.

What types of live streaming apps are available on the market?

To properly grasp the significance of live-streaming apps, it is important to have a basic understanding of what types are available to the consumers. All app stores have a variety of provisions, all of which can be categorized into the following:

Live broadcasting apps

Live broadcasting apps are one of the most popular live-streaming solutions today. Users are allowed to view content live while it’s being broadcasted. Another feature of live broadcasting is that content can also be recorded for later consumption. Twitch is an exemplary platform for this practice.

Here gamers can play games while sharing their gameplay with viewers. Other important examples include:

  • Facebook Live
  • YouTube Live
  • Instagram Live
  • Periscope

VOD apps

VOD (Video on Demand) streaming gives each user access to their favorite TV shows and also movies without having to download them from online websites. This type of streaming offers more control to the users than any other i.e viewers can pause, rewind and fast forward the content they are streaming.

VOD apps require users to buy a subscription which they’ll be renewing each month. The following are the best providers in the industry:

  • Netflix
  • Hulu
  • Disney plus
  • Amazon Prime 
  • Paramount plus
  • Twitch

Apps for live TV streaming

Although VOD streaming services allow each user to view their favorite TV shows, they usually do not stream live TV events. As a result, another category of apps is needed for this purpose. One of the major reasons for live TV streaming is to connect viewers to live sports events which is the number one task with which reliable and professional companies like Cogniteq cope easily. Apps like Netflix and Hulu are primarily VOD streaming options, however, they also provide live streaming to their subscribers.

The development companies also provide many services that include management and security issues. For example, if the users try to screenshot Netflix via the app, they would only get the black screen and subs instead of the actual scene. The technology and features that help to protect the product is a number one question when looking for video streaming services. These types of technology exist and the platform being a paid live streaming service would most likely have a feature to detect types of illegal streaming as well. 

Audio streaming apps

Audio streaming apps are the last inclusion on our list. With these, you can access different music files as well as podcasts. Like VOD streaming, users are not required to download the music to enjoy it. That being said, that option is still possible on some platforms. The best audio streamers include:

  • Spotify
  • Apple music
  • Pandora
  • Youtube music

The market for live video streaming services in 2022

Live streaming apps are on the rise. The popularity of live streaming services is that more people are consuming video content than ever before. The average individual is spending at least 100 minutes daily watching videos online (including streaming services). Most of this streaming is primarily for entertainment purposes such as watching movies, TV shows, streaming games and watching movies on social media platforms.

Live video streaming is not only limited to entertainment uses. Other industries are also now beginning to adopt the use of live streaming services. Many companies in the industry and management service specifications for live streaming platforms say that internet-based platforms are actively using live streaming to sell products or provide services. Some of the key industries include:


Live video streaming is now being used in the health industry. Its primary role here is to sell medical products. By using live streaming services customers can get more information on the products they are interested in. Also, live streaming has seen a rapid increase in market share in China and not only in the medical arena. The main platforms in the industry chain: MCN institutions, live streaming hosts, retail commerce, short video platforms, social media platforms and service suppliers.


Ecommerce depends on the quality of websites to sell products. However, in the world of social media, having a good website alone will not cut it. A good social media presence is required and with this using live streaming options for advertising purposes. Instagram, Facebook, and Snapchat can be used in this regard.


One of the more significant events of the past two years is the COVID-19 pandemic. Many people were forced to study remotely which had several difficulties. Live video streaming services can play an important role in providing educational material that can be easily accessed by any student with an internet connection.

Final Thoughts

Live video streaming has become an important aspect of many people’s lives today. As a technology, it has rapidly developed from its inception more than two decades ago. With various providers of live streaming services, it is easy to see that the industry is currently booming and it is safe to say that this will be even more of the case in the future.

We have looked at some of the best examples of live streaming practices and the categories in which they fit. This can offer a basic blueprint to anyone looking to join the live video streaming servicing industry. Furthermore, you will be able to identify which categories may need further innovations to perfect the live streaming service for consumers worldwide.

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