Tag Archives: youtube

TubeBuddy: Your Best Friend for YouTube Channel Management

TubeBuddy_ Your Best Friend for YouTube Channel Management

It’s no secret that video is fast becoming the most effective means of publishing content and building an audience. People are watching more and more video online thanks to high-speed Internet and smartphones.  YouTube is an obvious destination for video content creators seeking an inexpensive home for their videos and a chance for the videos to be discovered easily.

Google, the owner of YouTube since 2006, is the chef, cook, and bottlewasher of the content promotion, paid-discovery, and organic SEO landscape. They’re able to dictate (with their algorithms) which content comes up on the first page of a Google search, and they do the same for YouTube searches as well.

If you publish videos online, on YouTube specifically, you’re probably always looking for new and useful tips and tools to hack your YouTube publishing experience. You want more people to see your videos, more subscriptions, and perhaps even more sales for your product or service. TubeBuddy could quite possibly be your new best friend.

What is it?

TubeBuddy_ Your Best Friend for YouTube Channel Management 3-1

TubeBuddy offers a powerful suite of superpowers; that beef-up the abilities of the YouTube publisher’s default toolset. More specifically, TubeBuddy offers a set of powerful content management and publishing tools, right in line with the regular YouTube experience. It all started with a small team building a browser plugin…and TubeBuddy was born.

By incorporating the TubeBuddy functions into a browser plugin, the new features are presented to users as if they were built-in YouTube features. In fact, once you get in the habit of using TubeBuddy on a regular basis as you upload videos, and because the process is so seamless, you’ll probably forget which features are original to YouTube and which are from the TubeBuddy plugin.

Who is it for?

For the most part, TubeBuddy is for the YouTube power user. For those wanting to add Call-to-Action cards within multiple videos.  They offer a free service level, and those publishing content regularly and in large quantities to YouTube will gain the most from using it. The meat and potatoes of the TubeBuddy tool lie within its ability to bulk manage cards and annotations. Those experienced in YouTube marketing already know that cards and annotations are the gateway for bringing traffic, leads and potential sales from the YouTube video platform to your own website. Without TubeBuddy, you’re left going into the card or annotation feature and making changes one-by-one, every time you want to change something, rather than efficiently doing this in bulk.

Why use it?

TubeBuddy_ Your Best Friend for YouTube Channel Management 2

It might be a smart idea to put a card 60 seconds into each video you upload that mentions a specific call-to-action, such as a free webinar or discount you’re offering. Well, isn’t the date and time of that webinar going to change? Of course, it will. After the current event has come and gone, you’re going to schedule a similar webinar, seminar or event and want to promote it in the same place in your videos. So, instead of having to go around to each video one-by-one to update your cards, TubeBuddy gives you the power to make a change in one spot and be done. It’s a major time-saver as it updates each location you used it.

The features of TubeBuddy extend beyond cards and annotations with tools related to SEO optimization, channel rank tracking and various reporting and promotion abilities as well. It’s also nice to know that it’s not an all-or-nothing proposition as TubeBuddy is offered in 4 service levels, starting with a pretty solid free basic plan. If you’re generating revenue from YouTube or using YouTube as a lead source, TubeBuddy could pay for itself by increasing views and engagement across your videos.

Why Content Marketing Is The Foundation For Organic Traffic

Why Content Marketing Is The Foundation For Organic Traffic

When building a business, every customer contact counts.

Your website is the easiest and quickest way for potential customers to find and learn about your business. Your website tells people what type of products and services you have, where to find you, and what hours you’re open.

While this might seem like a simple task, it can be challenging to stay visible online. One of the best ways to be found on the search engines is to create and post more original content on a consistent basis that drives organic traffic.

Organic Traffic

Organic traffic is when the search engine sends potential customers to your website for free. Google looks through the content on your website when it matches what the searcher is looking for and your site is served up in search results.

Content can be blog posts, infographics, videos, and images. The goal is to create an information base that people find interesting and informational.

Your site becomes the resource for people trying to find specific answers online. Then they will come back or share your site with other people. This is content marketing and the foundation of organic traffic.

Types of Content

To have a successful content marketing program, you must put new content on your website on a regular basis. Content can be as simple as regular weekly blog posts, infographics, and videos.

The more varied your content, the more potential customers you’ll attract. Varied doesn’t mean any type of content, but content that is connected to your industry or services. Learn more about how to create shareable content that will increase organic traffic.

For example, a real estate agent can blog about the community they live in and local events rather than simply announcing the next open house.


People love images, and when you want to educate your viewers, infographics are a great tool. An infographic is basically content that educates developed in the form of an image. By using images and text, you can clearly explain even the most complex subjects.

Successful infographics on websites are frequently shared via social media sites which further increases your chances of more people seeing and coming back to your site. Thus, more organic traffic!


Videos are great at creating organic traffic as well. Most people will take the time to view a 1 to 3-minute video, but not everyone will read a blog post.

Videos should be well made and just long enough for an explanation or to summarize a product feature. How-to videos are often very popular for content marketing.

One quick idea is to create a short “how to” video, load it to YouTube, then grab the embed code and create a blog post where you quickly outline what the video is about and have the video as the main feature of the post.

Learn more about the different video options available to you and choose the right platform for your brand.

Why Content is Important

Content marketing gives you opportunities to connect with potential customers anytime and anywhere. Not everyone will want or need the same type of information, so having a variety of content helps attract people to your site.

Infographics and videos help break down information into digestible bits. Blog content helps create a knowledge base on your site online.

Together, these tips will help you attract traffic which means more viewers and ultimately more customers.

Staying at the top of the search engine searches takes work. By using a variety of content, infographics, videos, and blog posts, you can increase your visibility on the search engine. The higher you are in the search engine, the more visitors and traffic you’ll receive.

YouTube Versus Facebook Video: The Right Platform for Your Brand

YouTube vs. Facebook Video: The Right Platform for Your Brand

Video is an excellent tool for businesses to tell their brands’ stories. In today’s media driven society, videos are becoming more important as a tool for businesses to be using to communicate and connect with their target markets. Videos convey information in accessible ways. They create emotional connections between a business and its audience. But which online video sharing platform is the best to reach your customers? This article will compare YouTube versus Facebook video.


YouTube is the established juggernaut of online video sharing, boasting 1 billion users each month. Owned by Google, it is the most searched online video site on the web and certainly has a lot going for it including:

  • SEO Ranking – Because YouTube is a Google product, its videos are more likely to pop up on the first page of a search result. Hosting your video on YouTube, adding a keyword rich title and including a detailed description with tags increases the search ranking of your videos online. It’s a key way your business and product/service can be found online.
  • Discovery Through Browsing – YouTube users frequently discover content by clicking on “related videos.” This makes it possible for users to stumble upon your video, and hence, your brand. By having videos on YouTube you increase the opportunities for people to find out about your company.
  • Easy Uploading – Uploading videos to YouTube is quick and intuitive. They accept a wide range of video file formats and include troubleshooting assistance for files they don’t support. With tools to help you improve the video quality and even edit the video, YouTube has made it easy to create a great video product online for free.

With all these pluses, though, YouTube has some limitations that are significant for businesses looking to increase brand awareness.

  • Ads – This is a big one. If you want to monetize your video by enabling ads, you have limited control over their content. Just imagine a potential customer having to sit through 5-30 seconds of a competitor’s ad before watching your video!
  • Limited Promotion Capabilities – Once your video is on YouTube, how do you promote it? The options are limited within the YouTube platform. You can add tags and put videos into playlists, but to really connect with potential customers, external social media platforms are essential to drive and drive traffic to the video.

YouTube Versus Facebook Video

Facebook Video

This brings us to Facebook Video. Facebook is already the #1 online platform to promote and share videos, regardless of where the video is hosted. It’s also made significant inroads recently as a video hosting platform. Let’s look at the stats.

  • Increased Market Share – In December 2014, brands posted 20,000 more videos on Facebook than YouTube. Prior to that, YouTube had been the unquestioned leader for years in Facebook uploads. Facebook now has overtaken them and is showing significant strength going forward.
  • Growth as a Platform – In January, Facebook Video had 3 billion daily views. Less than 4 months later, that number has jumped to 4 billion daily views.
  • Robust Ad Capabilities – Facebook offers targeted advertising, meaning that your business can easily connect with the demographic you want to reach. Moreover, if you create a video ad, you can easily track direct engagements and drive your ideal target to the video, and ultimately to your website.
  • Connecting with Customers Where They Are – People are on Facebook, averaging nearly 40 minutes per day! Hosting videos within the platform makes your brand accessible and easy to share. Your video will pop-up on a customer’s news feed right between posts from their friends and family, and ideally, they’ll then share it with their family and friends!
  • Auto-play – This feature allows you to hook your audience as they scroll through their news feed. Only Facebook videos have auto-play capability in the news feed. Smart businesses include catchy visual content in the first few seconds to keep people watching.
  • Reach – Right now videos loaded to Facebook pages generally have much greater reach (fans seeing the post) in the news feed than other types of posts like text, links, and even photos. So it’s smart to use what is working best on Facebook!

Even with its impressive promotional potential, Facebook video has a few drawbacks that users can find frustrating.

  • File Size Limits – Currently, Facebook only allows videos that are maximum of 1GB and a maximum of 20 minutes. Most Page managers will not want to post videos longer than 20 minutes, but a high quality video can easily exceed 1GB in size, even if short. To contrast, YouTube users can request file limit increases to upload videos up to 128GB and 11 hours in length.
  • Less Searchable – When it comes to a user’s ability to find your content through search engines, Facebook Video simply can’t compete with YouTube, which accounts for 82% of video search results on Google. While the shareability and viral capabilities are robust, a Facebook Video is unlikely to appear in search engine results.

The Verdict: Be Smart!

Load each video to both!

In the battle of YouTube versus Facebook video, YouTube is definitely a powerful online video platform, and it has the power of Google behind it. Videos should definitely be loaded to this platform for the SEO value and long term searchability power it offers.   As well, videos should be loaded to Facebook when you want traction in the news feed that can drive engagement for your Facebook page and visitors to your website. It’s not a “either, or” situation but a “both, and” really! One video can easily be loaded to each location and shared there, creating the power to help your business on each and across the web the most.


Optimize YouTube Videos for SEO: A Quick Guide


Why do some YouTube videos rank better in Google search results than others?

Can my videos get more views and perform better in search rankings?

How can I optimize YouTube videos for SEO (search engine optimization)?

Can YouTube videos help drive more traffic to our business website?

If you’ve ever pondered these questions, then this is the right post for you!

In this post, I’ll dive into a number of quick tips with real examples that make a big difference in how your videos perform.  Search Engine Optimization isn’t just about your website!  It’s about finding ways to drive traffic to your site and have multiple ways for business to appear in search results, all of which ultimately drive traffic to your site.

Producing the video and uploading to YouTube is not the END!  The actual details you enter as you upload your video are HUGELY IMPORTANT to the ultimate success of your video!

So many times I’ve seen people wonder “why didn’t this great video get more views?”  Often the reason is not the video itself, but the YouTube data with it!

Loading your video to YouTube is not the end.  Key components that make or break the value of the video in being an asset to your online marketing include:

  • The video Title
  • The video Description
  • A valid link to related information on your website
  • The video tags

I’ll dive into the particulars of how to optimize a YouTube video by showing you an example.

YouTube Video EXAMPLE

This is an example of a YouTube video that is not optimized.  It is missing key components that would help it be discovered on YouTube search as well as Google search.  (Side note: YouTube is the #2 most searched Search Engine, second only to parent Google!  It’s smart to optimize!)

youtube video1

What could be better…

  • The Title:  It’s a pontoon boat!

youtube video1

More people search for “Pontoon Boats” than they do for “Sylvan S3,” so if you want to reach those who may want to buy your Sylvan S3 but don’t know about it, then including “pontoon boat” would be important!

A better title than “Sylvan S3″ would be “Pontoon Boats 2014: Sylvan S3″.

Keyword needs to be listed right away, then the detail is added.  You want your keyword phrase that you are targeting within the first 3-4 words, ideally first 1-2.

  • Description: Target your keyword phrase again!

youtube video description

Again, the keyword phrase should be listed in the first sentence of the description.  That is critical.

You’re description should be at least 2-3 sentences, ideally 3 with the keyword phrase repeated.  It should read naturally for people, not stuffed with keywords for engines.  Note as well, that only the first few sentences of your video description will appear in search results and above the fold on a watch page, so having the keyword phrases and important details early on is critical.

  • LINKS!

In my opinion, this is the most often overlooked mistake.

You NEED to include a link in the description to where on your website they can find out more information!  This is how you drive more traffic to your website.  It allows for discovery of your product/company on YouTube and makes it EASY to find more information on your primary real estate land online, your website!

The link needs to be formatted correctly as well!   Simply having “www.yourdomain.com/product” will not make it an active link!  YouTube makes it a link if it is formatted as http://www.yourdomain.com/product..  So, in this example, the description should include a link “find out more details about the Sylvan S3 pontoon boat at http://www.sylvanmarine.com/showroom/pontoon/s-series/s3.  The link then takes the user to the exact page where they can find out more information.

  • Tags – Use them wisely!

Each YouTube video offers the uploader the ability to add tags to the video.  Tags are descriptive keywords that help YouTube’s discovery systems understand the video topic and therefore deliver it as a search result to new audiences.  It’s important to create tags that outline the most important topics for the video.  Again, outline your keywords in the tags.

In the example above, key tags would be:  “Pontoon boats”, “Sylvan Marine”, “Sylvan S3″, and “Boats” at a minimum!   Here’s tips direct from YouTube...

  • Include a mix of video-specific and more general (but still relevant) tags.
  • Only use enough tags to thoroughly and accurately describe your videos.
  • Update video tags when new and relevant viewership trends emerge.
  • Include keywords from your title in your video’s tags.
  • Use quotation marks (“) to convey multi-word tags (ex: “Harry Potter”)

Take the time to go through each video you upload and implement these tips to greatly enhance the power of your video!  You can have the best video in the world, and yet if so few see it, is it really so great?

Video Example:

Here’s the setup of a recent video I posted to our TabSite website related to a new product feature.


Once loaded and live to the public, the optimized video details look like this:

canva video 2

It’s not too late to go back and edit the videos you have previously uploaded to YouTube!

Take time to optimize your videos and use the #2 most used search engine to help your business be discovered in greater measure and see more traffic driven to your website.


Post originally published at Digital Hill.

Exploring YouTube as Content Marketing with Steve Dotto


Exploring the ways businesses can maximize YouTube for business!

Steve Dotto of Dotto Tech in British Columbia, CA stops by the Halftime Mike podcast to talk about ways to use YouTube in social marketing, and how he produces videos at least 5 days a week as a central part of his content marketing strategy. Youtube has been the #1 go-to spot for video online for years.  Steve describes hi

Fast Fact: YouTube is the second most used search engine online, second only to parent Google.com!

In This Episode

Visual notes from Steve's presentation on YouTube at Social Media Camp

Visual notes from Steve’s presentation on YouTube at Social Media Camp

Steve and I had a great conversation in this episode as he shares how he uses YouTube as a primary content marketing piece for his business talking about Tech.

Steve shares step by step the ways  to optimize a YouTube video, as well as keys for product and also service oriented businesses to keep in mind as they think about creating videos.

Another key Steve talks about is his transition from TV to online.  It’s important because as he notes, TV was “leased space” that was owned by the TV company and they could remove him at any time. With Dotto Tech now being online, Steve owns his “land”.  This is a important detail for marketers.  You OWN your website while you USE social media.  Never put all your energies into space you cannot own!

Listen now and get empowered by his thoughts on Youtube for business marketing!

Listen Now:

Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

badge itunes lrg The Beginners Guide to Google+ with Ray Hiltz

Topics Covered with Steve Dotto:


Steve & Mike having fun with other speakers at Social Media Camp 2014 in Victoria, British Columbia

  • How to upload video
  • Using cover art graphic for consistent branding
  • Annotation (text overlay) as a call to action and response to drive people to your website and other social media platform
  • Editing title, descriptions, tagging, Youtube SEO
  • Message area for communicating 1 chance message to your audience
  • Website and blog posting
  • Blog sharing to social media networks
  • and more!

Sneak Peek of Top Tips:

Yes, we are talking about creating videos but Steve backs it up and says these are the keys you must address:

  • Get your Audio right!  Your sound matters big time.
  • Get your content right!  What is your style and what does your audience need?
  • Put yourself in your audiences shoes, then deliver accordingly!

More about Steve Dotto:

Steve is the founder of Dotto Tech, which is an Online show and radio show (Wed evenings on AM650 Vancouver).  He produced at least 5 YouTube videos a week and has over 25,000 subscribers to his YouTube Channel.

Steve’s specialties include:

  • Demystifying technology
  • Producing streaming content for the social media and technology world
  • Writing, blogging, and
  • Keynote speaking

Prior to moving to the online space, Steve was host and executive producer of several shows in both TV and radio over a his 20 year on-air career. An expert “Screen Caster” Dotto developed several technical solutions to delivering computer screens to broadcast TV in a tutorial and how-to format. His live multicast TV and Radio simulcast was the first show broadcast in Canada being broadcast simultaneously on both TV and Radio, with a live call-in component.

In 1991 Steve Dotto hosted his 1st TV series, the 8 part “Dotto on Data” series produced by the Knowledge Network in BC, Canada.

Podcast Episode Resource Links:

Next Doable Task:

It’s always about taking away learnings and applying them!

What’s your key takeaway that you need to do in the next 24 hours based on listening to this?

Help Spread the Word!  Please let your Twitter followers know about this podcast. Simply click here now to post a tweet >>.  If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes, leave a rating, write a review and subscribe.

social media camp 2014

Why the Halftime theme, Mike?

I’m a Indiana Hoosier native where basketball is the top sport.

Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half.  That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
Subscribe via iTunes:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.
Download this Episode:
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Got questions or comments?  Please comment below and I’ll answer and maybe even feature in a upcoming podcast!

4 Top Online Video Tools for Small Businesses

4 video tools for small business

The use of images and video in digital technology continues to grow.

Why should businesses consider using video more?

Images and video capture attention and help communicate messages faster, better, and with more emotional connection.

With the speed of data networks and Internet service continuing to increase, the barriers to sending, sharing, and posting images and videos online lessens all the time.  Combine that with the simplicity and powerful capabilities for creating and editing video with many online services and mobile apps, and video becomes a great and accessible tool for businesses to use in sales, marketing, and support.

There are at least four software tools for video creation and sharing that can be used by businesses of any size.  These four tools have free versions and offer a way for businesses to create videos that can be added to company websites, shared on the site networks, and which offer easy social media sharing features.


YouTube is the granddaddy of the four video tools to be discussed.  Launched in 2005,there are over 4 billion daily YouTube video views.  YouTube offers free uploading, extended video length options, and powerful editing tools.  As a product owned by Google, YouTube offers users a great way to be found online.  By adding a keyword rich title and description, along with tags associated with the video content, videos can rank high in search results.   This means videos produced and then uploaded to YouTube can be another way for companies to be found online.

YouTube also offers HD quality and mobile friendly options.  YouTube videos can be used to give a company overview, introduce a new product, offer a replay of a webinar and to demonstrate setup and use of a tool.

A added benefit of YouTube videos is that Facebook converts them in a news feed post so that the videos play inline right in the Facebook News Feed.  This means less drop-off rate as users do not get bounced somewhere else but view it right away, right where they are.

Videos can also be embedded into websites or shared easily on other social networks via sharing tools in YouTube.

Example YouTube product demo video:

Facebook Video

As the largest and most popular social media network in the world, Facebook has the greatest and most active audience of any social service.

Studies of video use on Facebook confirm that videos can drive very significant “Likes”, Comments, and Shares, all of which are important in extending the reach of the video from person-to-person so that “viral sharing” occurs.  This allows others to discover the video and ultimately increases the exposure of the company.

Facebook allows videos to play in the News Feed, offers free video hosting space, and easy social sharing tools.  All of these items make it a great place for companies to add and share their videos.  By uploading videos to a company Facebook Page, companies can tap into the power of Facebook as a social sharing powerhouse for their videos.  Videos uploaded to Facebook also offer an embed option so that these videos can be added to websites and blogs.

Example of a Facebook Webinar promo video created used the Brand VidMaker tool by Tabsite and embedded from the Fan Page hosting location.



Instagram recently unveiled a totally new video feature.  With over 130 million users and more being rapidly added daily, this mobile app owned by Facebook offers some great features for quick and easy video creation and sharing.  Instagram Video offers up to 15 seconds of video recording on mobile devices, easy social media sharing, and more.

Instagram videos can be embedded on websites and the key value is that it’s a powerful video tool always with you since it’s in your mobile phone!  Perfect for capturing events, product setups, and producing quick “ads”, Instagram offers small businesses a great way to create short, shareable videos.  Here’s a link with guide on businesses uses.

Example Webinar Promotion Video from TabSite’s Instagram account:

For more on Instagram uses, consider listening to my Podcast episode on Instagram Video Uses for Business.


Another mobile app video tool is Vine.  Owned by Twitter, Vine offers businesses  a great way to showcase product introductions, and demonstrations.

Vine offers 6 seconds of video recording and the unique feature is that videos automatically loop.  Great for short snippets of activity from events and tradeshows or showcasing snippets of company culture and product manufacturing, Vine is all about making it short, simple and sweet.

Vine videos also can be embedded on a website and easily shared on Twitter and Facebook.  If your audience is heavy into Twitter, then Vine could be a great tool to use!

Example Basketball Shooting Demo Video snippet used by a Training organization.


Circling Back…Why use video in your business?

Video has the capacity to quickly and more thoroughly educate, inform, inspire, and move viewers to take action.

As well, videos are readily shared via social media and this “viral” sharing effect can greatly extend the reach of a video so that instead of being viewed by hundreds, it can now be viewed by 1000’s or millions of people.

Take time to consider ways your company should be creating videos with these powerful, yet simple video software tools.

Social Media for Business Presentation in South Bend

It was a privilege to present on Social Media for business to the CB Richard Ellis Bradley team in South Bend today.  The Summit Club was a great location with the wonderful view of South Bend from the 25th floor.

I believe there is opportunity for commercial realtors to use social media to boost their presence online and to build their credibility through the sharing of the expertise via Social Media tools.

Below is a Slideshare presentation of what I shared in the Social Media presentation.

Social Media for Business – Commercial Real Estate Focused

For more information on these slides or on the potential of having me speak at your event, please contact me at 888.537.0703.

What is the best Social Media to use for business?

What is the best social media to use for business?

Simple: the one where your target market hangs out.

Your target market isn’t as narrowly defined as those to whom you want to sell something.  Expand it to include those with whom you’d like to network, develop a friendship, or learn from.

For most business people, it is important to think clearly about whom you’re trying to attract. Are you looking for people to sell to directly? If this is the case, then direct marketing or advertising might be a better option than social media, because social media is about building rapport, conversing, listening, and is not about the hard sell.

When it comes to social networking, think about the people who have traditionally offered the best referrals. For example, wedding planners may be a good referral source for wedding photographers. Accountants can be an excellent source of referrals as well because they interact with a wide variety of businesses.  No matter the target, the key is to be a resource who gives and engages as much as possible and avoids acting like a door-to-door salesperson.

If you are trying to connect with musicians, then the best social media site for you may be MySpace. Twitter is the best if you enjoy sharing information, original thoughts, and links to resources that your target market desires.  If you are looking for professionals just a few introductions away from you, then maybe the best place is LinkedIn. Facebook is growing by leaps and bounds and offers a large demographic pool within which you can target, and because of it’s growing use, the Fan Pages they offer are great tools to keep “top of mind” with potential clients and to build a communication base.    As well, YouTube could be a great place for you if your product needs simple “how-to” videos that you could put together and post.

So in the end, it’s not a cut and dried answer as to which is the best.  It depends on your industry, your target demographic and the means/tools with which you want to engage them.  As well, remember it is called “social media” with an emphasis on social!  To use social media, you have to make the commitment to engage and use the platform.  It is not a once and done thing.

For more information and resources on Social Media, visit: http://www.digitalhill.com/page/60/Social-Media