MailChimp is a go-to popular choice for businesses as a way of handling bulk email newsletter scheduling and sending with tracking, but that's not the only thing the online service can do these days! They've been expanding their services to encompass a whole range of features that help businesses get the most out of their marketing efforts. Here are a few highlights of MailChimp's newer expanded offerings you may not be familiar with.
Buyers take many actions on your website that show that they're ready to make a purchase decision. When you can reach out to them in these critical moments based on their recent activities, you increase your chance of a conversion. MailChimp can send targeted emails, such as an abandoned cart emails, aimed at turning visitors into buyers. This process is entirely automated once setup. This givesyou more time to focus on running your business.
MailChimp has always had superb third-party integration with a wide range of applications, but recent updates have made it possible to tie this application together with many e-commerce platforms. The deep integrations enable you to get a better ROI out of your website shopping visitors and improve your conversion rate.
Do you have specialized needs that you don't think MailChimp will address in a future update? You don't have to cross your fingers and hope that enough customers request the feature. Instead, you can put MailChimp's user-friendly custom API to work. It's relatively straightforward to have a developer integrate MailChimp into your own custom applications, so you'll get exactly the solution you need.
You can't improve if you don't know what's going on with your subscribers. MailChimp has a full analytics package that provides insight into reader behavior. Pinpoint areas you need to improve and discover new opportunities that may have been overlooked.
After you visit a website, do you notice ads for that site popping up everywhere? This is an advertising technique called retargeting, where you serve ads to people who have visited your website previously.
MailChimp makes it easy to set up retargeting campaigns so you can bring visitors back to your site when they're ready to make a purchase. It could take several visits, but they'll move closer and closer to a purchase each time.
Are you overwhelmed by the thought of setting up advertising on social media sites? MailChimp helps you find your way through the complex options with social media advertising features. You can reach your target audience in many ways with this feature and expand your marketing campaigns.
You can create Instagram and Facebook ads directly through MailChimp, using the same user-friendly features that make the rest of this platform a winner. All you have to do is select whether you're making an ad for Facebook, Instagram, or both. Add your images and text, set the target link and you have a full ad ready to go.
Just last week MailChimp introduced a brand new feature, Landing Pages. This is a much needed resource and very welcome by people using free opt-in items on social media or running ads on social media.
By adding Landing Pages MailChimp is directly competing with Leadpages and ClickFunnels.
Since many businesses are using MailChimp for their email campaigns, it's easy to maintain consistency between your online social advertising and your mail campaigns.
MailChimp might have made its name on email newsletters, but the platform offers far more than that. Explore these features and get more out of your MailChimp account.
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Email marketing is definitely not dead. You need to optimize your efforts to reach more people and achieve better results. The question is, how do you do that?
MailChimp offers a highly effective way to create email marketing campaigns that work for your business.
Let everyone know something big and exciting is going on. Create and schedule email, and send it to everyone on your list. Once you have all your contacts imported into MailChimp, on the recipient's screen, select the option to “send to entire list.” Your big announcement will reach as many people as possible.
If you have a business that has current customers and potential customers subscribers and may want to send an announcement to one group, but not the other. MailChimp easily segment your lists. Simply use the “send to a segment” option on the recipient's screen and then choose your desired segment.
For example, give your current customers a special coupon to keep them coming back for more.
Re-engage people who haven't opened your email for awhile by sending them an email that asks if they're still interested in your product or services. Offer them a coupon for your most popular product or ask them if they would rather connect with you on social media.
What do you do with the people that don't engage? Unsubscribe them and clean up your stale list.
Provide valuable info about your industry or product by setting up a 4-week education campaign. The process is easy. Schedule the specific campaign start date and set additional emails to be sent 1 week apart. Setup once and then let it run by itself!
One of the most opened email campaigns is a birthday campaign. If you sell a product, send a Happy Birthday message along with a coupon for their next visit. It's a great incentive to come back and shop.
Send a follow-up email with more info when a specific link is clicked. You'll be able to provide more information on something a potential customer is interested in. You can do this process automatically in the Automation area of MailChimp with the use of workflows.
MailChimp is a powerful and effective tool to help your business reach out, make sure your customers get the information they need and get more leads. With a robust free version and low-cost upgrades, it's a solid tool for email marketing.
