Good Project Management Can Improve Your Internet Marketing Efforts

A lot of business and site owners still approach internet marketing head-on. We’re so used to having different resources and tools helping us handle social media campaigns and content marketing that we often forget about the importance of good project management. Internet marketing is one continuous project that can definitely benefit from good project management.

According to recent studies compiled by Brandeis University and its masters in project and program management program, good project management involves five important steps: initiating, planning, executing, monitoring and controlling, and closing. By approaching an internet marketing campaign using these five steps, we can actually boost the impact of every campaign substantially. Proper planning, for instance, can help the campaign be more specific and have clearer goals. This, in turn, will make the entire campaign easier to execute and monitor.

You can learn more about project management and how it can impact your internet marketing projects from the full infographic below.

Good Project Management Can Improve Your Internet Marketing Efforts

The Many Tasks of an Efficient Project Manager is an infographic by Brandeis University.

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Below is a helpful infographic about the ways that social media impacts SEO.

A couple items stand out to me including:


In my own experience I have found that social media helps my blog reach farther and faster by the social sharing of content.  Particularly, I use a strategy of Facebook posts and Facebook page tabs (built with TabSite) to alert fans to new content.  As well, I tweet and use Google+ and LinkedIn to share content I have created.  As my communities grow in each of these areas, the odds improve that there is social interaction (Likes, Shares, comments, retweets, +1's, etc) that all links back to my content.

Specifically related to SEO, I have seen that by sharing a new post on Google+ my content was immediately indexed and credited to me as author.  (I do have the author-relation tag setup and definitely recommend it.)

The only item I wish for in this infographic is a detail of the sources.  There are none listed.  While I can say these hold true in my experience, data would be helpful.  I pass this on because I think it has value and merit in the items listed.

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Social Media and SEO  infographic by the team at WhiteFire, an SEO Company

For more information on TabSite and creating custom tabs easily for contests and promotions, click below:

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