Tag Archives: Facebook Changes

Facebook and YouTube: Social Media Updates for week ending 4/7

Facebook and YouTube- Social Media Updates for week ending 47

Facebook

All Facebook Profiles and Pages Can Now Livestream 360-Degree Video

Facebook is adding updates to Livestream faster than you can say, Supercalifragilisticexpialidocious!

Now anyone with the right camera can stream 360 videos to their Facebook page or profile.

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If you run events or are an outdoor adventure brand, this would work for you. These videos are interesting and engaging. #hashtag the video with the location and you’re sure to pick up some new likes.

Facebook Testing New Option to Allow Pages to Post in Groups

This is the update we’ve all been waiting for … your page will be able to post to your group!

Facebook and youtube updates

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This will be an amazing tool for brands if Facebook mainstreams this option. Now your group will associate your brand with the brand page, not a person. Even if your page admins change your readers will not lose any trust in the brand because there’s no break in who they see as a page admin.

The only issue is if a Group allows a Page to join a Group. Then you could have a spam fest.

Facebook Tests a Second News Feed Represented by a Rocket Icon

This is only on the Facebook mobile app. This new news feed includes posts, articles, photos and videos from sources you haven’t followed.

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It’s an easy way to explore content you haven’t connected with before. Facebook wants to make it easier for you to follow news and topics not just people, brands, and businesses.

Facebook Profile Pic May Now Appear as a Circle

This is a beta test for Android users. In newsfeeds and on the timeline your profile pic may appear as a circle.

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You may need to change our your logo if it doesn’t fit the circle format.

YouTube

Removing 30 Second Unskippable Ads in 2018

To improve the user experience for both the watcher and the producer, YouTube is completely removing 30-second unskippable ads in 2018.

Unskippable ads less than 30 seconds will remain. I don’t know about you but I find all unskippable ads annoying.

Bottomline

There still will be an ad at the beginning of your YouTube video, it just won’t be 30 seconds. So go ahead and make 29-second ads to your heart’s content.

As always, you’ve got to stay up on the latest to take advantage of new opportunities in social media!  What stands out to you the most?

This Week in Social Media: March 2, 2017

This week in social media

Facebook you’re killlling me!

Last year Facebook published a survey that said 80% of the respondents react negatively when the sound plays automatically.

“In mobile-feed environments, people prefer having the choice to opt into sound. Our research found that when feed-based mobile video ads play loudly when people aren’t expecting it, 80% react negatively, both toward the platform and the advertiser. Advertisers should take this into account when creating video ads, making sure their stories don’t require sound to communicate their message.”

Facebook Video to Autoplay with Sound

Now they’re backpedaling and will be turning video sound on autoplay. Facebook says that phone viewers expect sound.

“Videos in News Feed have previously played silently — you tap on a video to hear sound. As people watch more video on phones, they’ve come to expect sound when the volume on their device is turned on. After testing sound on in News Feed and hearing positive feedback, we’re slowly bringing it to more people.”

Seriously, Facebook? Now how will I watch funny cat videos at work without the boss knowing? (Oh wait, I am the boss.)

Is this is to stay up to speed with Snapchat (who made it clear in their recent IPO filing that sound is a key component of their platform)?

Snapchat said “We believe that audio is a fundamental component of video, especially when it comes to emotion and impact. Creating and watching Snaps with sound is a more engaging and expressive experience than if the Snaps were muted. Just imagine watching a horror movie without a soundtrack—it might look like a comedy. That’s why we play Snap Ads with sound unless a user has muted their device. On average, over 60% of all Snap Ads are watched with sound on.”

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Individual users still have the option to disable sound on video in their settings or mute the sound on their phones. ( I always forget to turn the sound back on and then miss important phone calls … like from my wife.) So to stay out of the doghouse with your boss and your spouse, you may want to go into your Facebook settings and disable sound on video.
Sound helps viewers to emotionally connect with what they’re seeing. And hopefully, that means more lead conversions and more sales. But no matter what, still put captions on your videos to cover all your bases.

Facebook Video: Let’s go Vertical!

Facebook is also taking all video vertical. That means your viewers are watching your videos on the big screen. (Okay, the screen is only 3 inches, but the video is sooo much larger than it used to be.) It makes your videos easier to view and understand.

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It’s always good when viewers can see your content.

Video Window in Feed: Watch and Scroll …watch and scroll

Holy moly, now you can watch a video and scroll through your news feed at the same time! Will wonders ever cease? The video will minimize and keep playing in the corner of your screen while you take a leisurely browse through your news feed.

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I guess this is where having the sound on would be a huge help, cause that little screen is tiny! This will only fracture your viewer’s attention and have them distracted instead of being engaged with your content. This feature challenges content makers to come up with unique ways of grabbing attention. Say goodbye to the talking head!

Transparent Facebook

We were all appalled when Facebook came out about their data inaccuracies in December 2016.

After all, if you can’t trust Facebook who can you trust?

In an effort to regain our trust (and our ad dollars) Facebook has committed to a 3rd party audit and verification of the measurable campaign results (likes & shares).

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This is good news for us marketers. When we get clean data, we can make intelligent decisions on where our ad dollars go. And we can trust Facebook again because a neutral 3rd party will confirm our data.

Instagram Multiple Image Uploads

Now you can load up to 10 images or videos to tell a more complete story in your feed. You’ll see your images in a carousel and viewers can swipe them to view them. Add filters to all of them or only 1 or 2. You can also change the order of the images.

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This gives marketers lots more options for content and communicating a story. Instagram continues to evolve their tools and become more and more business friendly.  It’s a social space to consider as the audience grows to span more and more demographics.

That’s a quick update on some of the new and trending latest Facebook updates that marketers should be aware of.  Yes, it’s not breaking news as some have been out for a bit now but the goal as always is to give you a consolidated and simple spot to see the updates!

How to Overcome Facebook Ads 20% Rule

How to Overcome Facebook Ads 20 Rule

As a Facebook Marketer, there’s a lot I like about it. But then there are other things…Like the “20% rule” which limits the amount of text, you can use in images.

I’m not able to print 20% of the bad words I’ve said while trying to create Facebook Ads without using Facebook image representations, using the word “Facebook,” and making sure the text stays under that percentage.

In September, when Facebook began allowing larger sizes for images on link page posts (8X on the desktop, 4X on mobile) I was excited. Other modifications were made for sponsored story & ad images. (Check out my guide to the new sizes or the official guide).

MikeGingerich_20PctRule2However, even with those improvements, many of my ads were still rejected as “not approved,” usually because of too many words!

After some research and trying the tool above, I learned that Facebook’s grids aren’t flexible at all.

Look how “Guide to” in the title has a grid line running right through it, plus some letters in “Guide” and “ebook.”

MikeGingerich_20PctRule3

It appeared that “Guide” was in two rows and columns, (below) which was why I was being penalized.

MikeGingerich_20PctRule4

I learned that a grid + text = a full-text box. If there’s any kind of overlap, it still thinks the whole box is full. Test it yourself:

https://www.facebook.com/ads/tools/text_overlay

Using this info, if your text is moved a bit and doesn’t overlap any grids, you should be able to pass the approval test with flying colors, or at least keep below 20% (like in the following illustration.)

MikeGingerich_20PctRule5

When I tried it, there was lots of loading, adjusting and repeating until everything lined up perfectly. Slow, but satisfying.

A better way is to create your own grid templates? Mine are available here. You’ll get a grid on the top layer, and then you can insert your own design elements below. Turn the grid back on to see how well things are aligned, if it hits 20% metric or there’s overlap.

Or, try to create your own grid. Choose Edit:Preferences:Grids and pick a line every 20% with one subdivision. Preview with View:Show and choose Grid, or toggle it off and on with Ctrl-Pls.

MikeGingerich_20PctRule6

When designing elements for your boxes, you’re allowed to have text in as many as five boxes.

Here’s what you’ll get in this download: Download this Zip file

A 1200X900 page post photo ad grid .psd in the recommended size
A 1200X627 page post link ad grid .psd
A 400X209 page post link ad grid if you need a smaller size for news feeds.

MikeGingerich_20PctRule7

Remember, Facebook uses a variety of sizes for the different types of link ads, including page post photo ads and page post link ads.

Don’t take my word for it, here’s the list from Facebook Ad Master Jon Loomer himself!

MikeGingerich_20PctRule8

Hopefully, these strategies will help everyone who has been trying, and perhaps failing, to design effective Facebook Ads because of the 20 percent text rule.

It’s nice to know that you don’t have to cut out words after all (wouldn’t hurt though, in some cases!) but you can sometimes solve the problem by adjusting your words to better fit within the lines.

If you want to keep playing around, be sure to pull down these PSD files.

1.91:1 Aspect Ratio

Finally, a good rule of thumb is to keep your image width at 19.1 times its height. This makes scaling look consistent in most environments, rather than the stretched-out look.

This works for Mobile News Feeds, Sidebars, or Desktop News Feeds. Facebook has begun allowing larger sizes for link images, which means that separate ads with Photos aren’t as vital.

Infographic version:

MikeGingerich_20PctRule9

If you have any questions or comments, let me know.

Metrics to Measure the Success of your Facebook Marketing

Metrics to Review to Measure the Success of your Facebook Marketing

Facebook offers businesses a lot of value in ways to market to your target customer audience. The key, however, is for businesses to measure the success of their Facebook marketing to ensure they know what is working, what isn’t, and what needs adjusted.

So what is a business to measure on Facebook? Of course there are the Facebook page “Likes”, but is that enough? Basically, the answer is no. Likes have some merit and value, but are only one part of a larger series of stats that should be reviewed.

Likes are Basic

“Liking” is a base level of Facebook user connection to your business on Facebook.

The “Like” has turned into a commodity really, it’s simply a commonly accepted way of showing volume of interest by Facebook users in a Page. It’s a basic metric to show that a Page audience is growing, even though there are more precise ways to track interest in the Facebook page and ultimately the overall main site.

For businesses interested in how their page is performing – or showing higher-ups that all of this new social network stuff is a smart course for the company – there are a variety of ways to track performance and interest and it all be can viewed from within the Facebook Page Insights area.

Metrics to Review to Measure the Success of your Facebook Marketing

Here are some breakdowns of metrics to watch and their purposes on Facebook

  • Likes.

This is the number of people who click the “Like” and agree to receive updates from your Facebook page in their news feed. They won’t see all your updates, since Facebook’s algorithms decide on what is the most desired content to see per user. However, a business can always pay to boost a post so that it appears higher in your audience’s news feed and gets more views. Liking a Facebook page has been compared to signing a guest book – you only have to check the Facebook page once. It’s the starting point and baseline. A growing and active page will have continual growth in fans.

  • Reach.

One of the large challenges businesses face on Facebook is how many people see anything related to your page, such as a post or an ad. Watching the reach stats can show how many unique people saw it, whether it was your initial post, or a boosted post. If your post ended up being shared, the reach can show how many people saw the post.

As well, by drilling down to Post Reach, a Page Admin can evaluate the power of different types of posts by comparing link posts to photo posts, or by watching the time of day that posts get the most reach. This is a metric to watch for evaluating when and what types of posts you share on Facebook.Metrics to Review to Measure the Success of your Facebook Marketing

  •  Engagement.

If a ‘like’ is considered a passive acknowledgement of your page’s existence, engagement is the active acknowledgement of value.

Engagement shows that someone feels strongly enough to do something about it, such as post a comment, join a discussion or share a post with their Facebook friends. This metric doesn’t just keep track of how many people have something to say about a particular update, but how many people click-through on a link to the original site. This is the ultimate goal of many businesses – get people interested in the discussions and conversations taking place on the social networking site, get them excited about your products and services, and then drive them to your website, where hopefully their connection will lead them to ultimately become customers.

  • Recent posts.

Like Google Analytics, you can go back to track overall site performance and overall growth. But most interesting is the ability to compare current and past time periods. You can see internal and external information, such as which posts drew the largest responses.

  • Pages to watch.

Facebook allows page admins to see how their page performs in comparison to similar pages.

This could be useful to site owners who own a variety of sites, or businesses just getting started with social media and may appreciate specific examples of how their peers and completion are doing in relation to engaging readers and bringing in larger audiences.

That’s a quick wrap on Facebook stats for your business Page to review. The key is to go beyond the “Like” and start drilling into the finer details to see what is happening with your Page and Posts. You want to track over time and review the details so you can sharpen your approach to what is getting the most traction and impact. Facebook marketing is not a “once and done” or “set it and leave it” thing. It’s active and changing, and you need to stay with it to see results!

Facebook News Feed Updates April 2015

It’s not a broken record…

Facebook updates have occurred again!

Facebook announced on April 21, changes to their News Feed algorithm and I dig into the details in this episode of Halftime Mike!

facebook-changes-news-feed-algorithm

Listen Now:

Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

badge itunes lrg Growing Business Online: Identifying your Ideal Customer

Facebook News Feed Updates April 2015:

With Facebook it’s all about keeping up with their changes!

Does Facebook suck for all these changes?  Yes, rapid change can suck at times, but Facebook doesn’t suck!

It’s a powerhouse of business opportunity for marketers.  You just have to know what you are doing!

[Tweet “Facebook is a POWERHOUSE of Biz opportunity, you just have to know what to do! via @mike_gingerich”]

On April 21, Facebook announced a new series of changes and I cover what they mean in the podcast.  Here’s the 3 items Facebook noted…

Facebook News Feed Updates April 2015:

1. Improving Experience of those with limited content available to see

Believe it or not, some people run out of News Feed content!  I know, not a problem for most of us Facebook fanatics. lol

Those with small numbers of friends and Pages liked could at times run out of content.  Have no fear!  This update by Facebook means they’ll have content to see from their friends and Pages and dive deeper into the content those have shared to ensure the News Feed never runs dry!

2. Ensuring that content posted directly by the friends you care about will be higher up in News Feed.

This is a categorizing of content from closer friends (based on your interactions) appears higher (think “first”) in your feed.  This is important because it doesn’t mention Pages in that statement.  It is a social network so it is right they are trying to give them friend content.  However, there could also be a hit to Pages getting less reach due to this.

Facebook did go on to say…

“If you like to read news or interact with posts from pages you care about, you will still see that content in News Feed. This update tries to make the balance of content the right one for each individual person.”

 Hmmm.  So will they get the balance right?

3.  Less updates related to seeing stories about friends liking or commenting on a post.

This is also an interesting move.  This could reduce the “viral nature” of posts by Pages.  Formerly you could potentially see in your News Feed a post comment by a friend on a post from a Page, especially if you were also a fan of that Page.  Now you will see less posts about activities friends have taken or engaged in with posts and potentially Pages.  So, will this hurt Pages?  Not sure yet.

It is a bad sign?

I don’t think so!  Facebook is improving the user experience which it must continue to do or else people would leave Facebook.  As it is, this improves Facebook and as Facebook improves for the users, so they stay there.  As they stay there and spend HOURS on Facebook, your Page can reach them!  Yes, you may need to Boost a post now and then or run some Ads but that’s business!

And you can reach your IDEAL, EXACT TARGET AUDIENCE so isn’t that important?

Yes, I said Facebook is growing.  Check out these 1st Quarter 2015 Stats:

facebook-stats-2015-first-quarter

 

What are your thoughts and questions?  Be sure to listen to get my full take on the changes and their potential impact!!

Share your thoughts below!

Inspiration:

As noted in my podcast, I want to start including a inspirational spot.  We all need to be moved in our heart.  This elevates our thinking, encourages us, and inspires us to live higher and better than any negative around us!

My inspiration this week came from a GodVine video.  It’s about a businessman on an airplane who took the time to play with a little girl in the seat next to him.  She has autism and her mother had been dreading the flight, knowing her daughter didn’t do well in confined spaces for hours and that she may potentially upset or irritate those around her.  She’d had experience with this!

However, this was not the case as the businessman exuded patience, kindness, and friendliness to the little girl.  She called him “daddy” and engaged him the entire flight!  He put his papers away and hung out with her.  The mother was so blessed that she wrote a blog post about the experience.

The blog post went viral.

People around the U.S. connected with the fear of this mother being replaced with extreme gratitude to towards this gentle businessman.

National news programs picked it up and tracked the man down to get his input.  It’s beautiful.

May we all seize the moments around us to invest and help others!

Links:

Next Doable Task:

It’s always about taking away learnings and applying them!  What’s the key takeaway that you need to act on in the next 24 hours based on listening to this?
Help Spread the Word! Please let your Twitter followers know about this podcast. Simply click here now to post a tweet >>.   If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes,  leave a rating, write a review and subscribe!   Thank you so much for your support!

Why the Halftime theme Mike?

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

Subscribe via iTunes: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.

Download this Episode:
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Crazy Facebook! Is it Dead or Alive? Key Changes for 2014

Facebook.  Is it worth it?  What the heck are they doing??

halftime-blog-header-main-square-mike

Earlier this month I spent time with other social media and digital marketers at the New Media Expo in Las Vegas.  These were the kinds of questions I heard being asked!

This event came right in the midst of Facebook announcing changes to the News Feed Algorithm (Note: This is the method that impacts what posts a Facebook user sees in their Feed. See great background information via Social Media Examiner interview of Mari Smith and Jay Baer). The changes, at first glance, were alarming to some.  Prompting some to even say that marketers should leave Facebook and head for Google+.  For others, it was simply another Facebook change that we’ve been accustomed to with the need to evaluate and adapt one’s Page Posting style to remain relevant.

I had the privilege at New Media Expo to sit down with Facebook Marketer Andrea Vahl (c0-author of Facebook Marketing All-in-One for Dummies ) and discuss some of these changes.

Andrea offers her insights (interspersed with my commentary!) on what’s going to be important for Facebook Marketers in 2014.

Listen to the Podcast:

 

Subscribe to my podcast:

via iTunes:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

Watch the Video Interview:

Notes from this podcast episode:

  • The recent statement from Facebook that caused panic:

According to Facebook: “Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.”

news-feed-facebook-status-with-no-link-preview

This means posts by Pages that are text only, or text with a link but no pulled in image from the destination website.

  • Facebook is by far the largest, most active social network with 1.19 billion users
  • Those users are spending an amazing 20 minutes per visit to Facebook

See more stats at zephoria.com/social-media/top-15-valuable-facebook-statistics/

  • Facebook is changing.  There is competition to be seen and Facebook needs to walk the balance of first and foremost keeping users happy with the content in their news feed, while allowing businesses to reach their fans as well.  Of course, Facebook recommends Ads to do this.  Is that so bad?  When was the last time you knew your followers on Twitter all saw a tweet?
  • If you can reach your ideal target audience on Facebook for $15-20, is that worth it to you?  THAT”S CHEAP!
  • Yes, you can reach your audience on Facebook.  You need to consider ads.  You need to understand the free ride is over.  Like all marketing, you have to work at it and be strategic!
  • Andrea is set to launch new Facebook Ads course in early 2014 that will include training on the Facebook Power Editor to use to cost effectively reach marketers. Join her email list here to be alerted to the launch!
  • Are you a social media consultant and wanting to grow your business?  Consider the Social Media Manager School by Andrea Vahl and Phyllis Khare.
Andrea, Mike, and Phyllis sporting TabSite T's!

Andrea, Mike, and Phyllis sporting TabSite T’s!

  • Andrea’s book, Facebook Marketing All-in-One for Dummies on Amazon:

amazon-andrea

Great new edition covers what you need to know for successful Facebook marketing

 

Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential.

DOWNLOAD THE PODCAST:

As always, leave your comments below and if you found this of value, I’d really appreciate your review on iTunes

Death, Taxes, and Facebook Changes

Death, Taxes, and Facebook Changes

They used to say that the two constants in life that were guaranteed were taxes and death.

Now you can add “Facebook making changes” to that list!

My goal is to keep you up-to-date on key items,  so I want to outline four changes that have occurred over the past few months that every Page Manager needs to be aware of.

These changes offer opportunities, so here’s your one-stop spot to review them and consider how you can add them to your marketing mix.

NOTE: This is a longer post than usual!  Each update is large and in Purple so if you need to scan to each point, feel free to do so!

Update #1: Improved Facebook Insights

The New Version of Page Insights for Facebook Page Admins is [finally] here!

new-fb-page-insights

Earlier this year Facebook had invited Page owners to try a new version of Page Insights designed to help create better content and provide Page admins with more information about the people that were visiting their pages.

They have now announced the roll-out of the updated Page Insights to all Page owners worldwide!

View their full release and video on the new Insights here: Facebook for Business

Here’s a quick synopsis I put together:

Key features:

Simpler metrics:
Facebook split the People Talking About This (PTAT) metric into separate elements: Page Likes, People Engaged (the # of unique people who have clicked on, liked, commented on, or shared your posts), Page tags and mentions, Page check-ins and other interactions on a Page.

The Virality metric was also renamed Engagement Rate and, in order to help admins better gauge overall post quality, now includes clicks as part of its measurements. (HELPFUL)

Score Card
Facebook aggregated all the metrics for positive interactions (likes, comments, shares and clicks) and negative interactions (hide post, hide all posts, report as spam, unlike page) into a post-specific score card, so marketers can evaluate positive and negative metrics side-by-side for each post. (NICE!)

People interacting with your page Insights
Page Insights allows you to see not only who you’ve reached – but also who you’ve engaged. NOTE: This can help Page admins identify how content resonates with different audiences and make more informed decisions about their Page content and strategy. (AGAIN, A WIN!)

One Feature I really Like:

Benchmark option.  Opportunity to get benchmark data such as Organic Page Reach (always an issue!) and Organic Page Likes over time compared to another prior time period.  This is some easy to access granular detail that is very useful for determining value!

benchmark

One metric you must check:  When your fans are online!

You want to post at the optimum times when your fans are on Facebook so they have the best chance of seeing and interacting with your posts!  Now, there’s no excuse not to.  Facebook Insights gives you details on when your fans are online.

Go to your Page Admin area, click on “View Insights”, then go to “Posts”

Facebook Page Insights reveals when fans are online

Facebook Page Insights reveals when fans are online!  This is critical to posting at the best times when the most fans have opportunity to see and engage with your posts.

 

Update #2: Contest Promotion Policy Change

Here’s the key update from Facebook:

We’ve updated our Pages Terms in order to make it easier
for businesses of all sizes to create and administer promotions on Facebook.
Here’s what Page administrators need to know:
We’ve removed the requirement that promotions on Facebook
only be administered through apps…
Now, promotions may be administered
on Page Timelines and in apps on Facebook.

So now you can run contests on tabs and also in the News Feed.  It’s your choice.  Both offer distinct opportunities.

Tabs continue to offer the best lead capture opportunity.  Timeline Contests in the News Feed offer ability to increase engagement and reach, important for top-of-the-funnel Facebook marketing.

Here’s more on the actual announcement where Facebook loosened up the promotion policy regarding promotions in the News Feed that be run by asking fans to “Like” or “Comment” on a post as a means to enter.

So how can you decide which to use?  Let us help! 

Here’s a guide to deciding between using a Timeline Contest, a App Contest on a tab, or both!

contests

Guide to Deciding: Timeline Contest or Tab App Contest:

Here’s the quick overview:

Timeline Contest is best if:
  • If you want to launch right away (like today!)
  • If you want fast engagement (like’s and comments on a post)
  • If you have no budget at all

Facebook timeline contest will give you fast engagement and can be deployed quickly.

App Contest hosted on your Facebook page Tab is best if:
  • You want to grow Page likes.  (Offers Like Gate to ensure fans like the Page to access the contest)
  • You want to capture lead information such as email addresses for future marketing
  • You want more design control
  • You want advanced features

Facebook contest on a tab will give you greater control and better lead capture.

That’s the quick overview.  Yes, TabSite offers both types;

– TabSite’s Timeline Contest app

– TabSite’s Tab app Contest tools

Want more information?  Get my free eBook Guide >>

on mikeg Home

 

Update #3: Story Bumping

Your posts (stories) can now be “bumped” back into the News Feed for fans/friends to see if Facebook thinks the post would be of value to them based on their past interaction with your posts!

Prior to this, Facebook’s News Feed was always organized based on newness. The newest posts would be visible to a user first and would be prioritized over older stories.  What this meant practically was that older stories would likely get buried towards the bottom of a user’s news feed, so if you didn’t post when a active fan might see, then that post was likely just lost to them.  But not anymore!

Story Bumping helps change this, and takes into account all posts a user has seen
and pushes unread stories that may be of interest back to the top.

This means that when a Facebook user loads their news feeds, it will populate stories that are new to each user, somewhat based on time it was posted but not adding in older posts that may be of value.

Facebook stated that in testing, story bumping has already resulted in an increase in interactions (likes, comments and shares) with different stories.

Story Bump and also ‘Last Actor’

Another change Facebook rolled out is related to the way Facebook organizes the News Feed.

This change is based on your last 50 interactions with the site. This new feature is called Last Actor and is another signal to Facebook and how they will prioritize posts to users in the News Feed.

Last Actor will review an individual’s most recent Facebook activity, which means that the social network is adding more real-time signaling to help decide what should show each person!

What’s it mean for Pages?

The ultimate goal of all these changes is to encourage brands to create relevant content that produces interactions from users in the form of  likes, comments or shares.  Story bumping has the potential to help brands and marketers, as it will allow extended visibility for content, even for users who might have missed it when it was originally posted. This means fans have a “second chance” of seeing your post if they missed it the first time with the “bump” in effect by Facebook.  There is no user or page control over the “bump”, other than how they have interacted with your content in the past helps determine if that story gets “bumped” in their feed.

Along with this, Last Actor provides added visibility over shorter time periods – taking into account most recent real-time interactions.

Both of these items ultimately point to what companies on Facebook should already know, it’s all about the quality of your content. This again should force Pages back to regularly evaluating the engagement on their content using the Page Insights (see my earlier point above!) to see what was engaging to fans in order to help educate them on future posts.

It should be noted that the Facebook ad system uses different algorithms to promote posts and so this does not impact visibility of ads.

My take is that both of these updates to the News Feed algorithm of what a Facebook users sees are helpful, both for the user and for the Page sharing content.  It means timing of a post is not the end-all and that engagement by a user rewards the Page with potential that their content will be shown via either a “story bump” or a “last actor” connection.

 

Update #4: Ability to Embed Facebook Posts

A few months ago, Facebook started testing a cool feature called Facebook embedded posts. Like lots of you, we were pumped about it, but also a little bummed — because it wasn’t available to the masses yet!  We wanted to try it and use it!

NOW it’s available!

How to Embed a Facebook Post:

First, find the post you want to embed. Here’s a nice post leading to a new infographic I have on my site…

embed a post mike gingerich

1) Hover over the post and in the top right corner you’ll see a grey arrow appear. Click that grey arrow, and select ‘Embed Post.’

embed2

2) Then, grab the embed code. It’s already highlighted, simply right click and hit ‘Copy.’

embed3

3) Then, go to your website’s source code and find the place you’d like to embed the post.

For instance, I want to embed a post on this blog, so here’s our blog’s source code….

how to embed a facebook post in wordpress

Shazaam! Here’s the embedded Facebook post:

Visitors can share right from the post, and if you click into it to engage more, it’ll lead you to Facebook. NICE!

In checking out Facebook’s post about embedded posts, they say, “Currently, you cannot customize how Embedded Posts are displayed on your page. The size of the post is fixed to the same dimensions as it’s shown on Facebook.”

So go ahead, give it a try!

Reasons to use Embedded Posts:

  • Grow your Facebook Community by pointing those on your site to your Facebook page
  • Engages current fans and potential fans.  The more engagement, the more reach on Facebook, the more reach, the more potential to grow your business
  • Highlight key events, images, and offers that you are running on Facebook to increase exposure

 

So there you have four key updates Facebook has made since late summer 2013.  Hopefully this helps you keep current and gives you some new ideas for marketing use!

Helpful?  I’d love to hear from you!

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One more “Update” Edit a Page Post**

Ability to Edit a Page Post (not just a photo)

Facebook has now rolled out the ability to edit posts on profiles and Pages.  Before you could only edit descriptions on photos.

However…..It was out and I had access but I now am putting a asterisks by this because it has disappeared from my options on my Pages I manage!  Some users seem to have it and some do not!

edit-post-main

As you can see in the image above, there is a typo in our Facebook page post! It’s in the first line, the third word overall, and it stands out! It was supposed to say “Have a listen” and says “lsten” instead of “listen!”

This was previously only available on post comments and on Photo descriptions, so I would have had to delete the entire post to get rid of the typo. Recently, however, this new “Edit” feature was announced by Facebook. I immediately went to the TabSite Page and was thrilled to see I had the new “Edit” option!

For a full breakdown on  how it works (when you have it), visit my Edit a Post on Facebook blog post on TabSite.

This feature is currently being rolled out for web version users of Facebook and their Android app.  Facebook has stated that the same feature will be coming to the iOS (iPhone, iPad, etc.) version of their app in the near future.

Do you have it?

Facebook Quietly Announces MAJOR Facebook Timeline Changes for Profiles

On March 13, 2013, Facebook quietly announced a BIG update:

“UPDATES TO THE TIMELINE ROLLING OUT NOW.”  

Full news release accessible here and the Developer specific news on Facebook Developer Blog.

This is the “home page” of any Facebook user (not Pages).  This is where a person updates their Cover image, has links to their About information, Photos, and Friends, and most importantly where it lists their most recent Facebook status updates and activity.

WHY ISN’T THIS BIGGER NEWS?  

Hard to say.  Last week Facebook held a press event to announce a revamp of the  News Feed and yet this roll-out hasn’t really been arrived for the majority of users.  However, the Timeline update was announced one day ago as “We are beginning to gradually roll out these new features to users and developers today.”  (emphasis added).

Current Timeline View:

www_facebook_com_mikeg

 

Coming New Timeline View:

Key Differences:  About section in left displaying and two column equal width changed to 2 column with right width being much more substantial.  A 2/3 and 1/3 style.  Plus the image thumbnails below the cover image are gone and text tabs are now below the Timeline and include: Timeline, About, Friends, Photos, and a More drop down.

timeline-sm2

Facebook says they are, ” introducing better ways for apps to appear on timeline, improved controls for users, and streamlined tools for setting up Open Graph.”

THIS IS HUGE NEWS!  AND MUCH NEEDED!

According to Facebook, “Posts and life events now appear on the right side of timeline and the other things people care about appear on the left. We’re making content from apps more prominent by giving them sections in the left column of timeline and on the About tab.

Why is this good news?  More Control!

People can add things to the new books, music, movies, TV, and fitness sections manually or by choosing to include content from the apps they use. This is GREAT for users and GREAT for us Developers to create new features for users to personalize their Timeline with things that are important to them!

 

New app sections

People will be able to add an app as a stand-alone section on their timeline and About page.

For example, Instagram’s section displays a user’s photos and those they like.

Apps will now be displayed in app sections. Previously, only top-ranked Open Graph stories and aggregations would appear on timeline. Now, when someone adds an app section, it will appear in the same place until they edit the order or visibility.

Ability to now control what app information is at the top of the Timeline for a user is HUGE!

As part of this update, Facebook is now giving people more control over which apps they want to show on their timeline.

According to Facebook, “To add your app as a section, people will need to install your app and click the “Add to Profile” button on their app section page. You should encourage your users to add your app by linking to it on web or invoking it on mobile.”

Do I mention this is great for users and also great for Developers?

More control for users and more opportunity for Developers to create tools for over 1 Billion people to customize their Timeline to show what’s important to them.  This is HUGE and is very interesting that they rolled out the news quietly. Instead of simply having what is most recent at the top or showing my “Likes” or funny Pinterest pins, a user could use an app like Instagram to list post key photos from their business such as their business card image, their office, their current sale offering, etc.  With the ability to use apps and to set that this remains at the top, new life is now breathed into the profile Timeline.  While most users spend time in the News Feed the most, watch for creative uses of the Timeline and driving friends and followers from the News Feed to the Timeline.

Why would Facebook announce this quietly?

Are they afraid of user backlash?  Not sure at this point.  All I can say is that watch for it because it appears they are going to roll this out right away and watch for new features from developers coming shortly!

Do you have the new Timeline on your Profile yet?  Let us know what you think!