There's no denying that market feedback is just as important as ever. Companies still need to get insight into their customers and prospective customers thoughts. The more you know, the better you're positioned to deliver exactly what your customers want.
The good news is that technology has stepped up to the plate. It's easy to poll or survey your customers, website visitors, and even social media followers, and SurveyAnyplace.com is one of the best ways to do just that.
SurveyAnyplace.com is a platform to create “entertaining” surveys and quizzes, to ask questions, engage with prospective customers, and gather data, especially geared for today’s “mobile-first” Internet users. I especially like the “emoji” selections and ability to use mobile swipe features for fun things like “scratch to see if you win” options and more.
You don't have to be particularly technically minded to create your business surveys and polls. It’s a simple, straightforward setup interface. As well, thanks to many different plugins and output types, you can post your surveys and quizzes on all sorts of platforms from your own website to social media and beyond. You can even generate a QR code and put it on your marketing materials!
SurveyAnyplace is priced for small business. In fact, since there is a free package, as well as several other paid options. Get started with the platform without spending a dime!
Internet marketing is an interactive game. People and companies who succeed are skilled at creating engagement. Customers online don't just want to have information force fed to them. If they did, they could just watch TV like they did in the old days!
The key to engagement with your customers is to make it fun or to allow them to have their say, and SuveyAnyplace does both.
Build fun quizzes on the site and share them on social media. The surveys are a great place for people to feel that they are being heard. Everyone loves being heard!
Many small business owners are technophobes who break out in a cold sweat at the thought of doing anything more complicated than sending an email. Fortunately, SurveyAnyplace uses a super easy interface, that feels much like creating a desktop document. Not a whiff of code or anything too scary here! Simply answer questions and make selections to create your custom survey.
Grabbed my logo from my email address!
Clean, easy to use
If you're looking for low cost, high impact lead generating tools that are easy to use, then SurveyAnyplace is a great choice. Signing up is quick and easy. You can get your first projects up and running in minutes. Best of all, if you try the free version before you buy, there's absolutely nothing to lose!
Are you engaging your web visitors and social media community?
Do you have an "engagement" action plan"? Engagement in Your Digital Marketing Strategy is all about what you need to do at the TOP of your digital funnel to CONNECT.
You NEED to be engaging your web and social community to build rapport. I talk about how to do this...
In this episode of the halftime Mike podcast I dive into the "Engagement" area of the digital marketing funnel. What it is, what you need to do, and how it works!
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Here's a window into the total digital marketing funnel outline and note "Engage" second to the top of the funnel. This is our focus today!
Engaging is the art and science of responding and being social with your community. It can happen on your website and it definitely happens with social media. It's about responding, acknowledging, answering questions and offering support.
My big three ideas are that to be "Engaging" a brand must
You need to show attentiveness, care, and warmth. In other words...your brand must be human!
Because in this day and age, it can be a competitive advantage and differentiator!
As well, many businesses are not ready to buy from a company right away. They need to have multiple points of contact to better know, like, and trust the business.
That's right, the majority of people you engage with will not be seeking to buy right way. However, since we know that it takes 7 points of contact before people have enough information to Know, Like, and Trust us enough to buy from us, engagement is key because it can be points 2-6 in the "connection" process towards making a purchase from you.
The major issue today is that businesses are simply overlooking and skipping engagement. They continue to be "old-school." Old-school marketing was all "push". From billboards to magazine ads and more, but today, being social is at the forefront. People need to like you before they will want to do business with your company and buy your product!
The way they will build that "like" mentality is through interaction.
To market on social media is to need to be ready to and committed to engagement. Answer comments, reply to @ mentions, follow then on Twitter/Instagram/Pinterest back, etc. Engagement is about making the valuable effort to respond.
Engagement Example:
It started with a simple question.... We love San Diego craft beer. Do you?
The question begged for engagement and the fans did not disappoint!
The KEY here is that the Facebook Page responded and followed up with more engagement, a question!
You gotta engage! Social is a two-way street and it's a way for you to build rapport and make those connection points that build the know-like-trust relationship!
So what’s your key takeaway from this?
What do you need to do in the next 24 hours based on listening?
Share below!
Resources outlined in this episode. Click each to explore!
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I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
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