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7 Social Media Metrics you should track

7 Social Media Metrics you should track

In this article, we will explore the importance of social media metrics. We will discuss how to measure social media metrics and how to use them for your business.

Social media is a powerful tool for businesses and organizations. It gives them the opportunity to reach out to their customers, market their products, share information with their followers, and so much more. However, it takes time and effort to build up a strong social media presence before it starts producing results. This is where the importance of social media metrics comes in.

1. Engagement

Engagement is one of the important social media metrics. It is a metric that helps companies measure how engaged their audience is. Engagement has a direct impact on the ROI of social media marketing. Engagement can be increased by engaging with your audience and providing them with relevant content.

2. Brand awareness 

It is a metric that shows how much people know about your brand and how many people are talking about it.

Brand awareness is an important metric because it reflects how much people know about your brand and their interest in your brand. By understanding what type of content, they are most likely to share, brands can better understand what types of content to create for their audience.

This metric also helps brands understand what type of content resonates with their audience and helps them better target the right audience with more relevant content.

3. Audience growth

It is important for social media marketers to understand their audience and how they change over time. This is why it's important to have a solid understanding of how to measure audience growth.

4. Content reach

Content reach is one of the important social media metrics that is used to measure how many people are reading or engaging with your content.

Content reach is a metric that shows how many people are reading or engaging with your content. According to a study by Socialbakers, content reach is one of the most important social media metrics.

The main reason why this metric is so important is because it can help identify which types of content are most popular and what type of topics people are interested in.

5. Share of voice

It measures the proportion of a brand's followers that engage with its content. A brand with a high share of voice can be more successful in driving sales and getting their message out.

Share of voice is one of the most important social media metrics to consider when analyzing a brand's influence on social media. It measures the proportion of a brand's followers that engage with its content, and it typically ranges from 0% to 100%. A brand with a high share of voice can be more successful in driving sales and getting their message out.

6. Click-through rate

It is a measure of how many people saw your post and clicked on it. It also shows the number of visitors to your website, so it is also a great metric for marketing campaigns.

There are several ways to calculate this metric, including:

- Number of clicks divided by number of views (clicks per thousand)

- Number of clicks divided by percentage that the post was shown to people who saw it in their feed (clicks per thousand).

Not only for social media, CTR is an important metrics for SEO too. Reach out to Shout Digital to learn how to improve your CTR for your website. They provide social media, Google Ads, SEO services in Sydney, Melbourne and many more cities in Australia. 

7. Cost-per-click

This metric helps brands and businesses to understand how much it costs for them to get a customer on social media.

While it is hard to compare the value of different platforms, cost-per-click can be used as a good benchmark for understanding how much time and money you are spending on each platform.

Cost-per-click is an important social media metric that helps businesses understand their social media marketing strategy.

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