It's no secret that social media marketing is a prominent part of many modern businesses. Whether it's its reach that exceeds billions of users, its mobility and flexibility, the potential for creativity or the unique way in which it can engage people with brands, social media marketing is powerful but it's also always changing. You may have an account on various platforms, but in order to optimize, it's important that you're constantly learning, and maneuvering new trends and features.
With Youtube and Facebook both having over 1 billion users, and Instagram following close behind with 800 million monthly active users, it is these three platforms that are leaders in the game, and should be a priority when optimizing your social media marketing. Let's take a look at a few quick tips for these platforms, and notice the difference in the effectiveness and efficiency of your social strategies.
Pick your words carefully - Youtube is the second biggest search engine, making it important to use keywords so that users easily find your channel. Use recognizable words in your channel name, description and video titles to take advantage of the platforms reach.
Customize your channel - With thousands of channels on Youtube, what makes yours different? Amway for example, keeps users engaged by customizing their channel with colors, images, links and relevant information. You can also implement autoplay so that videos automatically start playing when your channel is open and keep visitors hooked instantly.
Be Interactive - It may be a search engine and a video streaming site, but Youtube is also a social channel so ensure you're using it the same way you would other platforms. Like and comment on videos, post videos related to your brand, connect with other social profiles and respond to your followers quickly.
Ensure you're recognizable - When you sign up for a Facebook account, you will get assigned a URL, however make sure you implement a vanity URL that has your company name so users can easily find you. Customizing your cover photo, profile photo and description with brand logos and company copy is also vital so that your page is easily found among all the other accounts.
Add The CTA button - Facebook has a special 'Call To Action' button that you can put on your page next to the 'Like' button. Choose from "Sign Up," "Shop Now," "Contact Us," "Book Now," "Use App," Watch Video," and "Play Game" and link it straight to a landing page of your choice; this is a great way to direct traffic and increase conversions.
Make each post clean - Good content is number one for any social media platform so do a few housekeeping things for your Facebook posts. Customize your meta description otherwise Facebook may pick up random copy, remove all URLs from the post and use compelling images to instantly attract users, you'll notice the difference in engagement.
Utilize scheduling softwares - Consistency is vital on Instagram as people follow and unfollow others at a fast pace. Implement a scheduling software like Later on your Instagram account. You can update multiple posts at a time, schedule their release and keep track of your engagement with the platform.
Look into customized link shortener - Common analytics softwares like Google Analytics are not always accurate or as granular as necessary when it comes to tracking traffic. Try a link shortener like a bit.ly link exclusively for the URL and get precise information on how much traffic your Instagram is driving, allowing for effective optimizations.
Take advantage of tools - Maximize on the quality of your Instagram by using the variety of Instagram tools available. There are in-app features or separate softwares that can gather insights, implement contact options, take a good photo and edit posts for you. This will not only allow you to do things that would otherwise not be possible, but it increases efficiency.
Take advantage of the power of social media by learning as much as you can, and staying on top of new trends and features. YouTube, Instagram and Facebook are leading platforms currently, so implement these handy tips and get your brand ahead of the social media game.