Showcasing Client Detail: Business Edition

In business one of the keys to gaining new customers is in being able to show them what you’ve done for past clients. A key example here is hairdressing. They usually display in the window or online the work they’ve done for other clients. It pulls in new customers. This applies to multiple business streams and areas too. If new potential clients can see what you’ve done before they’re more likely to trust you. It works as a brilliant sales tool. Instead of waiting for potential customers to see previous clients’ work, you can get it under their nose to secure a sale.

Show Your Work With Tact

You don’t just want to shove it under the nose of everyone. You need to be tactful. It depends on what kind of business you’re in. For example, for a high ticket item, you might want to draw together a portfolio of work in a bespoke way for the client in question instead of showing them something generic. This way, you can curate exactly what they see too instead of having them leaf through your work. You can design something unique and build the photo book into your proposal. Ordering a bunch of photo books which you can then add to the proposal will help but remember, show it with tact.

If you can show your work in person, great. It allows you to talk through projects on a personal basis. However, you can also do this over a call if needed. Try to do this instead of sending it over via email and waiting for them to make their own assumptions.

Always Have A Photo Book Showcase Ready To Go

If you meet a lot of your clients in person make sure you’ve got a photo book ready to go. Especially if you’re heading off to a trade show or business conference where you think there will be plenty of networking opportunities. You can look to purchase photo books in bulk before these events or whenever you run out. Doing so might save you some money long-term, and give you peace of mind knowing you’ve also got a quality book to give out which will showcase your best work. Make sure the photo book is of good quality and not falling apart. It’s easy to save some money on a poor quality portfolio but what kind of impression does that leave when you’re meeting a client for the first time ever.

Set Your Work Out Appropriately

You need to make sure that you set out your work in an appropriate way. It will depend on your industry. For example, if you’re a website designer, each website you’ve designed will likely have a page of its own. The same if you’re a logo designer. Other business streams might need a couple of pages to properly display what you’ve done for each client. Maybe you design dresses or clothes? Or perhaps you run a model agency? There are so many different business types who might set out the work in totally different ways. Make sure it’s set out logically. There might even be an industry standard that potential clients might expect to see. If you’re new to the business, make sure you know what they’re expecting.

Put Your Best On Your Website

The biggest names, your best projects, and what you’re truly proud of. For some businesses, it makes sense to showcase client detail on your website. If your business is of a sensitive nature, your past clients might not want you showcasing what you’ve done for them. In these cases, you can ask potential clients to sign an NDA first. Some people use a testimonials page, others like to have a page full of clients’ logos, a downloadable PDF, you name it. Have a look at what some of the business leaders are doing in your niche and go from there.