Should You Consider Marketing Your Brand Using TikTok in 2022?

Consider Marketing Your Brand Using TikTok

TikTok is among the fastest-growing social media platforms, and tops the list of most downloaded applications globally. However, despite being a relatively new social media platform, TikTok’s popularity and user base exploded, especially during the pandemic. While some used the platform purely for entertainment, brands and businesses took advantage of the exploding popularity to reach an entirely new audience.

With over one billion worldwide users, you should definitely consider marketing your brand using TikTok. Unfortunately, like other social platforms, you should be wary of the best content marketing tips for TikTok to succeed in this platform’s content marketing. Below are the reasons you should board TikTok content marketing.

1. Access to a broad audience

Businesses should evaluate the demographics of any marketing platform before investing time and resources. Below are a few statistics that make TikTok a critical platform:

  •  TikTok is an international platform used in more than 150 countries
  •  More than 70% of U.S teens use TikTok monthly
  • Over 30% of TikTok users are between 10 and 19 years
  •  Nearly 30% of users are between 20 and 29 years
  • Users spend an average of 52 minutes every day on the app
  • 90% of TikTok users access the app daily
  • 68% of TikTok users access the app to watch other people’s videos, and 55% upload their videos.

Serious businesses, especially those whose target market falls within this age range, cannot underscore the importance of TikTok. The rate at which TikTok grows and the volume of users joining the platform makes it a perfect place to reach a broad audience.

2. Ability to choose from plenty of Ad types

Unlike some social platforms, TikTok allows access to multiple innovative advertisements to grow your business. Brands can choose Ad types that suit their marketing needs to popularize their products and services. Using TikTok for business, brands can design and sponsor branded challenges and invite other users to participate.

Businesses can drive traffic on TikTok using the top view ads, brand takeovers, in-feed ads, branded effects, and hashtag challenges. Chances of an innovative and unique challenge going viral are high, translating to more publicity.

3. TikTok has redefined influencer marketing

Many businesses have previously used influencer marketing with visible success. The introduction of TikTok made it a preferred platform to Instagram for influencer marketing. A recent study found that TikTok influencers had a 17.96% engagement rate while Instagram and Facebook influencers, respectively, garnered 3.86% and 1.63%.

Collaborating with an influencer on TikTok has tangible results for your brand. Influencers may outright discuss your products and services in a video, share your site link in their video description, or motivate others to use your products.

4. Video marketing is still king

Video marketing is a digital marketing trend that won’t be going away soon. Market research has shown that 86% of online audiences prefer video content from brands against the 85% of businesses that currently use video as their marketing tool. The platform is predominantly video-based, providing an excellent platform for integrating video into your existing digital marketing strategy.

5. How to Fit TikTok in Your Marketing Strategy

While TikTok has proven valuable for most businesses, you should understand how to fit TikTok's marketing strategy into your existing content marketing strategy. Below are the following tips to excel in TikTok marketing:

  • Understand your TikTok audience

Like any other marketing strategy, you should thoroughly understand your target audience and competitors. This helps you figure out the best content to share, be it tutorials, product launches, behind-the-scenes, funny videos, or user-generated content.

  • Manage all your social platforms

As marketing channels increase, you should manage them concurrently. However, don’t ignore your Facebook or Instagram account just because you’ve started marketing on TikTok. Instead, use a scheduler to ensure that you post content on all platforms consistently. Managing all platforms together mitigates the risk of losing track of customer conversations and improves customer experience.

  • Repurpose your content

If you already have videos for other social platforms, there’s no need to create the videos afresh for TikTok. Instead, use video editing apps to repurpose your Facebook, LinkedIn, and Instagram videos for TikTok. However, ensure that the videos convey the same message across all platforms.


Marketing through TikTok is overly beneficial for most businesses. With a predominantly young generation, you should use this platform to connect and engage with a young audience. TikTok is an all-in-one social platform for content marketers. Using this video-based platform, you can launch impactful marketing campaigns, boost product sales, and widen brand reach.

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