TikTok is one of the fastest-growing social media platforms worldwide, overtaking even Instagram and Facebook. With over 800 million active monthly users, it has become the second most downloadable app in the world. This makes it the most desirable place for brands to promote their business.
Over the past few years, TikTok’s user base has increased substantially, opening an opportunity for influencer marketing. Most global brands either buy TikTok followers or work with the top TikTok influencers to raise brand awareness among young followers. This article presents seven best TikTok marketing case studies to get an insight into influencer marketing on TikTok. Writing such a case study is not an easy task, so people often use services like Bid For Writing for professional help.
Walmart one of the largest bricks and mortar retailers worked with six TikTok influencers for a Black Friday-themed campaign, using the hashtag #DealDropDance. This campaign encouraged the followers to post videos of themselves stating their opinion about the Black Friday savings and how the store made them feel.
This collaboration of Walmart with the six TikTok influencers reached over 17 million followers. It was a highly effective marketing strategy to increase engagement on TikTok. The campaign resulted in both the customers and influencers filming themselves dancing in the aisles of Walmart, hoping to win a $100 gift card.
The famous US-based singer and songwriter Benny Blanco signed to Universal Records to release their new single 'Graduation'. Looking to get more audience engagement with the song, Benny Blanco partnered with a leading TikTok agency to develop a marketing campaign with the best TikTok influencers.
Their creative idea featured them reminiscing about their school years. They used classic TikTok transitions to show each stage of the school, including the graduation backdrop in the last parts of the video. And the soundtrack was uploaded for the users to make videos on it.
The results with the hashtag #school years generated around six million views with over 81,000 user videos. The influencer's videos have over 15,000 hours of watch time with a 20% increase in engagement rate on TikTok. This challenge became so popular that it continued to grow past the end of the campaign and caused the song to experience about four months of sustained growth.
The Educational Insights carried out a TikTok influencer campaign to promote their product – Playfoam Pluffle. They partnered with ‘The Influencer Marketing Factory’, an influencer agency to work with ten relevant TikTok influencers. And their collaboration significantly increased engagement on TikTok. The influencers made videos promoting the product for over four weeks resulting in 2,500,000 video views, 470,900 TikTok likes, 1500 user comments, and 2000 video shares.
The popular fashion brand Ralph Lauren made a deal with TikTok influencer Diana Silver to increase engagement on TikTok. Besides this, they tied the campaign with the US Open Tennis Championship that used the popular hashtag #USOpen. This gave Ralph Lauren access to Diana’s followers and to the people who searched for #USOpen.
Now, this was a clever marketing strategy to get maximum exposure. Ralph Lauren got the two audiences together, by using the custom hashtag #Winning RL asks the audience to share how they are winning in real life. This campaign resulted in magnified results receiving 100,000 likes and 600 million views.
Tropico is a juice brand that worked with Upfluence to create a solid influencer marketing campaign on Instagram as well as TikTok. The campaign was called "True Colours" that aimed at increasing engagement on TikTok and Instagram. Tropico targeted the young TikTok influencers to amplify the brand value and image. In this campaign, the influencers made nine TikTok videos to a community of 1.8 million followers resulting in 267,000 video views and 61,000 likes.
Target also partnered with top TikTok influencer, Victoria Bachelet, in a back-to-school-themed campaign to promote the Vera Bradley self-care products. Here, the influencer shared videos of visiting Target, buying Vera Bradley products, and using them at home to prepare for the new year of school. The purpose of this video was to raise awareness of the collaboration between Target and Vera Bradley's self-care product collection.
In recognition of its young and tech-savvy audience, EA Sports used TikTok to promote several of its games. For example, the game Apex Legends which is similar to Fortnight was made popular by the hashtag challenge #apex legends with 546.6 million views. EA Sports collaborated with TikTok influencer, Brent Rivera to a comedy video of himself playing the game. This collaboration doubled the engagement rate with over 900,000 likes. Similar campaigns were run by EA Sports with TikTok influencers to promote games like Plants vs. Zombies and FIFA 20.
TikTok is undoubtedly the most popular marketing platform. And the above seven TikTok marketing case studies show how powerful influencer marketing on TikTok can be. Every successful TikTok marketing case study is based on the expertise, experience, and efficiency of the campaign. Looking at the engagement rate and popularity each campaign got by simply finding the best sites to buy Tik Tok followers, it is definite that TikTok is the best place for promoting your brand especially if your target audience is young.