If you’re a real estate agent and the pandemic threw you into a bit of a tailspin, trust me, you aren’t alone. Chances are that if you’ve lasted this long, you’ve already adapted to our post-pandemic landscape. Using limited capacity open houses, registering appointments with clients for private walkthroughs, and establishing more of an online presence. But even though restrictions are lifting in some areas, the Delta Variant is very real. It’s making its way across the country as we speak, forcing some to consider shutting down again.
We have to face the possibility that COVID will be with us for a while. Thus, adapt our methods to reach clients who might be more vulnerable. Whether you choose to continue using methods from the pre-pandemic playbook or not as things continue to re-open, consider expanding your presence online. A real estate digital marketing campaign may bring your brand the lifeblood it needs. It also presents a safe, healthy alternative for clients that are more COVID-conscious.
Putting aside the pandemic for a moment, a solid digital marketing campaign has benefits that extend far beyond the COVID crisis. With a large percentage of the homebuying population being made up of older and younger millennials, a digital marketing campaign has the potential to reach generations that might be harder to reach by means of traditional advertising. The access to information and convenience that the digital world offers means more and more people use digital spaces. Accessing those spaces and utilizing them properly makes all the difference. Especially, as future generations will be even more dependent on them.
In short, the world is changing. Because it isn’t ever going back, we must change with it.
That being said, if you’re unfamiliar with social media platforms, you must learn how to maximize their value as an advertiser. Thereby, coming up with a coherent real estate digital marketing strategy may seem difficult. So here are a few tips to start you off:
You should have accounts for your brand on Twitter, Instagram, Facebook. Even TikTok if you’re feeling creative! The more platforms your brand is on, the greater your visibility. Which means a greater chance your marketing strategy will succeed.
Make sure you advertise it when you pick something new up. You want to be known as a real estate agent that can cut deals on a variety of properties. Simply because the state of the pandemic is still in flux and clients may have different needs as time goes on. You want to make sure that your followers know that you’re the right person to cut any kind of deal.
It isn’t enough to post pictures of beautiful homes. While that may attract the attention of some, it hardly makes you memorable. You should take advantage of all the features social media platforms have. Post a video walkthrough of your property. Livestream one of your open houses. Establish yourself as a personality. These are the things that will help your brand stand out. Thus, will make you more accessible to generations moving forward.
The digital world also means that there’s a variety of options accessible to clients at all times; you want them to pick you. Whatever you do, it should be about boosting your brand recognition. Help clients see you as the most favorable option!
There’s also the consultant route: if the world of social media is just too unfamiliar, or you try launching a digital marketing strategy yourself and it flops, you could always turn to the experts to take care of it for you.
The pandemic is forcing rapid adjustments in every industry, including real estate. Agents who adapt their practices to the post-pandemic world may just find that when COVID finally blows over, they are better prepared to engage the next generation than the ones who haven’t. Look into launching your own real estate digital marketing campaign; you might be surprised by how well it works out for you.
