Every year, chiropractors treat approximately 35 million Americans. That's a lot of people, for sure, but there's still a significant chunk of the population who has never visited a chiropractor.
Are you looking to attract the members of this group? Do you want to bring new clients into your chiropractic office? If so, keep reading.
Listed below are some tips that will help you take your chiropractic marketing strategy to the next level.
One of the best ways to grow any business is to work on improving your social media presence. Make sure you're active on platforms like Facebook, Instagram, and Twitter.
Remember, being active doesn't just mean posting on a regular basis (although, that is a great first step).
You also need to engage with the people who follow you. Invite them to comment, and then respond to those comments. Like their posts, too, and encourage them to share your posts with their own followers.
The recent pandemic crisis led to the acceleration of adopting marketing technology. Because the pandemic restricted business operations, digital technology was the go-to tool for sales and marketing. The digital revolution paved the way to embracing marketing technology.
One of the results of this technology is the proliferation of industry-specific software packages that different IT companies offer. With software programs and apps, chiropractic businesses can take advantage of automation in data gathering and analysis. Patients can easily book chiropractic appointments online. On the other hand, chiropractors can save money, time, and effort on usual manual administrative tasks. Read this resource for more information about chiropractic software https://www.thryv.com/industries/chiropractic-software/.
Marketing technology also opens more opportunities for chiropractors to reach more audiences and engage with them through short-form videos via connected televisions or CTVs. Chiropractors also can engage in live streaming, podcasting, and other virtual marketing and engagement activities to win more clients.
Every small business needs to make use of Google My Business. Google My Business is Google's free online directory for local businesses.
Having your chiropractic practice listed in this directory helps more people find out about it. This is because Google refers to Google My Businesses listings when deciding which listings to promote in response to people's searches.
For example, if you have a chiropractic office in Phoenix, Arizona, and someone searches for chiropractors in Phoenix, your practice is more likely to come up if you're using Google My Business.
There are lots of unique ways to promote your chiropractic practice and share your knowledge with the world.
For example, you might want to try reaching out to local news stations or newspapers to see if they are willing to interview you about a particular health or wellness topic.
You can also try guest posting on other people's blogs. This allows you to provide value, establish yourself as an expert, and direct people back to your website.
Don't underestimate the effectiveness of a good old-fashioned flyer. Believe it or not, people do still read them, especially if they're placed in an area where they spend a lot of time, like a coffee shop or library.
Displaying flyers around town can help to raise awareness about your practice and get people interested in what you have to offer. You can even sweeten the deal by offering people a discount if they mention the flyer or bring a copy of it in with them when they arrive for their first appointment.
If you want to educate people in your community about chiropractic treatment and spread the word about your practice, an open house is a good option to consider.
During the open house, you can answer questions about chiropractic care and maybe even perform some demonstrations to help people see what chiropractic adjustments are like.
You could also hand out coupons for a discount on future adjustments or invite people to sign up for treatment packages at a lower price.
For chiropractors who want to attract more traffic to their website, increasing the amount of content you're publishing online can have a big impact on your search engine results.
Publishing regular blog posts will help to improve your search engine ranking and allow you to share your knowledge with a wider audience. It also provides you with shareable content for your social media platforms.
You can hire a professional freelance writer to take care of creating high-quality content for your chiropractic website. Choose one who has a background in health to ensure informative articles. Of course, don’t forget to hire a writer with knowledge about SEO to make your content highly visible in search results pages of search engines.
Sometimes, you have to give something away for free in order to bring in a long-term client. Offering free adjustments for first-time visitors gives you an opportunity to lower the barrier to entry and show people what chiropractic care is all about.
Many people love how they feel after visiting the chiropractor and don't need a lot of persuading to schedule a follow-up appointment. They just need to get their foot in the door. By giving them a free adjustment, you'll bring them into your office and be one step closer to sealing the deal.
These days, people want to do everything online, including scheduling their appointments. By offering online scheduling, you can make it much more convenient for people to arrange to visit the chiropractor.
Many online scheduling programs also send clients reminders about their appointments and eliminate a lot of the busywork that your receptionist has to do. This, in turn, frees them up to spend more time making sure the clients in your office are comfortable and cared for.
Email marketing helps you stay at the forefront of your client's and potential client's minds and reminds them about what you have to offer.
When people sign up for your email list, they can receive regular emails from you that provide them with helpful information on ways they can improve their health.
You might also want to include coupon codes or information about promotions that the people on your email list can use on their next visit.
A referral program is a great chiropractic marketing strategy that also allows you to reward your clients for helping you grow your practice.
There are lots of ways you can set up a referral program. A popular method, though, is to give current clients a small discount for every person they refer to you.
You can also hold contests and give people entries for each referral. The person who wins the contest will receive a high-value prize, such as five free sessions.
If you're trying to grow your chiropractic practice and bring in new clients, you need to level up in the marketing department.
Start by giving these chiropractic marketing tips a try today. You'll be amazed at the boost they give to your marketing efforts and the number of clients they bring your way.
Do you want to learn more about marketing and attracting new clients? If so, visit the digital marketing section of our site today for some additional advice.