If you haven’t used Pinterest for your business--you need to. Pinterest has been around for a while now and it is still growing at a remarkable rate.
However, very few businesses are taking advantage of the massive opportunity that Pinterest offers.
In fact, it can be argued that Pinterest is the most underrated platform for business marketing.
In reality, there are numerous ways to market your business and make money with Pinterest.
And after reading this article you are going to understand the huge opportunity that is Pinterest, and the reasons why you need to start using Pinterest to market your business.
So, in this article, I’m going to cover 5 powerful reasons to use Pinterest for your business.
Now, let’s get started.
Many people think of Pinterest as a social network but in reality, it’s more of a search engine than anything else.
That’s because a lot of people that use Pinterest have a specific search intent. In other words, they know what they are looking for.
And many of the people using Pinterest are looking to purchase something. In fact, 66% of people using Pinterest are looking for a product to buy.
Let me say that again, 66% of people using Pinterest are looking for products to buy.
That trumps Facebook at 14% and Instagram at only 10%. This is why you must use Pinterest for your business.
If you’ve been running paid ads on any platform recently then you know it’s getting more expensive by the day.
Fortunately, Pinterest offers some of the highest returns on ad spend available today.
In fact, a 2019 study showed a higher return on ad spend from Pinterest than other social media platforms and a 1.3x higher return than from traditional search.
Additionally, it was found that ads on Pinterest offer a 2.3x lower cost per conversion when compared to social media ads.
As you can see, advertising on Pinterest can be a very effective way to boost sales, drive traffic, and increase brand awareness.
So, If you haven’t considered Pinterest for your next advertising campaign, it’s high time you did.
If you have a website for your business, which you should, then you know the importance of organic traffic.
As I mentioned earlier, Pinterest is more of a search engine than a social networking platform.
This is because most people that use Pinterest have something specific that they want to find.
So, if your product/pin aligns with their search intent and they click on your pin they will be redirected to your website.
This is especially important on Pinterest because pinners are 3x more likely to click on a pin to learn more about a product or brand than any other platform.
Which is why Pinterest is a great way to increase high-quality organic traffic to your company website.
Pinterest is a visual platform much like Instagram and Facebook. This visual element makes Pinterest a great platform for posting visually enticing product images and videos.
Why is this important?
Well, visual searching is on the rise with 600 million visual searches per month on Pinterest in 2020.
Additionally, 62% of millennials and gen-Zers prefer to use visual search. And Pinterest is perhaps the best platform for visual search.
Additionally, posting visually appealing product images encourages users to share and pin those pictures which will help you gain more exposure.
This is important because people on Pinterest love to discover new products. In fact, 77% of weekly users say that they frequently discover new products and brands on Pinterest.
It’s more important than ever for businesses to connect and engage with their customers.
Pinterest offers countless possibilities for businesses to increase their engagement with their customers in fun and creative ways.
For example, with Pinterest you can host a contest where you ask your customers to create their own unique boards while incorporating elements from your brand.
Additionally, you can use Pinterest to launch a new product line or catalogue. This would give your customers a sneak peek at your newest products and make them feel like they are a VIP.
There are numerous ways to engage with your customers on Pinterest but the best way is to reply to their comments.
With Pinterest you can comment on your customers pins, like their pins, or even share their pins with your audience.
This will make your customers feel like they are truly valued and not just another anonymous consumer.
Pinterest has become a top contender in the social media landscape and it is showing no signs of slowing down.
And with many people using Pinterest to find products and discover new brands, this presents a huge opportunity for businesses.
Pinterest can help to increase your sales, get a higher return on ad spend, increase your organic web traffic, showcase your products, and increase customer engagement.
If you want your business to stay competitive in the increasingly competitive business landscape, then you need to start using Pinterest for your business today.