Pinterest Business Marketing: A Guide to Using Pinterest Better
Do you use Pinterest for your business?
Are you wondering how Pinterest can help with your marketing?
Pinterest is one of the most dominant sources of referral traffic to websites that exists online today! To learn how to improve your Pinterest marketing, listen to my interview with Cynthia Sanchez of OhSoPinteresting.com for this episode of the Halftime Mike Podcast.
What can Pinterest help your business do?
- Increase your brand authority
- Expand your reach to more of your ideal audience
- Drive more traffic to your website
- Increase sales directly from pinned products on Pinterest
All this and a lot more is covered in this interview with Pinterest for business expert Cynthia Sanchez!
About Cynthia Sanchez:
At the end of 2011, Cynthia joined Pinterest to find information and things simply grew from there! It captured her unlike any other social media platform.
She had the entrepreneurial spirit, and in February 2012, Cynthia launched her blog Oh So Pinteresting. It evolved to business use on Pinterest. A local company noticed she knew a lot about Pinterest and approached her for help. The business grew from there and she said goodbye to the nursing world!
Cynthia speaks, trains, blogs, and hosts a Podcast helping businesses, marketers, and agencies maximize their use of Pinterest as a brand enhancer and lead driver.
What we Cover:
- The growth of Pinterest the last 1-2 years. (Fastest social network to 10 million users ever! Now over 70 million users!)
- Why businesses should take note of Pinterest (see image via ShareThis below)
- How Pinterest relates to and impacts SEO for websites
- Ways b2c and also b2b businesses can use the POWER of “Rich Pins” – covering the types: Product, Movie, Recipe, Article, & Place
- Tips for a business on size of images to use and ways to use on Pinterest (TIP: Vertical images work best!)
Pinterest for Generating Traffic
Pinterest is a great source of traffic to websites! In September, 2012 Shareaholic reported ”In the month of August (2012), Pinterest sent more traffic than Yahoo organic traffic and is now the fourth largest traffic source in the world.“
Cynthia on Pinterest: http://www.pinterest.com/CynthiaPins
Cynthia on the web at www.OhSoPinteresting.com
Google+: Cynthia Sanchez on Google+
Pinterest Business Area: business.pinterest.com
Rich Pins Setup Details on Pinterest: Pinterest Rich Pin Setup Information
Rich pins offer additional information at a glance, like pricing or available colors. Rich pins are connected to information on your website, so if you make a pricing change or run out of stock on an item, it’s immediately reflected in the pin.
Rich pins also pop up a handy sidebar window that shows your related products. Example Product Pin >>
Why the Halftime theme Mike?
I’m a Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half.
Join me by subscribing and let me be your “business halftime” to help you find great success going forward!