Color choices in logos, ads, websites, and other marketing stuff are never random. Smart marketers pick colors to make people feel and act in certain ways. Understanding how color affects us lets brands connect with audiences at a subconscious level.
Studies of color psychology look at how different hues impact us mentally and physically. Lots of research shows color really affects our emotions, preferences, and behaviors as customers.
Studies show people make quick judgments about products and companies based mostly on color in the first 90 seconds. Other studies found using the right colors in marketing campaigns can seriously boost brand recognition.
Color causes instant emotional reactions. Red excites and energizes, blue makes us feel secure, green promotes balance. Warm red and orange make our brains active and hungry, so food companies use them. Cool blues and greens are calming, great for relaxation stuff.
Knowing these principles lets marketers match colors to convey the vibe they want for their brand. For example, cool animated promo videos often use strategic colors to get more event signups.
A brand's personality is connected to its colors. When picking visual identities, companies choose hues that reflect their values.
Blue brands like Facebook, Twitter, LinkedIn, and Samsung seem competent, trustworthy, and stable. Red YouTube, Netflix, Canon, and Coca-Cola feel exciting and bold. Black signals power and sophistication for brands like Chanel, Dior and Prada.
Shades of a color also give different feels. Light blue is gentle, navy feels authoritative. Soft pink is feminine, hot pink means fun.
Brands want colors that make audiences feel something on an emotional level. They're consistent across logo, website, packaging, uniforms, everywhere people see the company.
Color psychology works online too. Website design, social media branding, video marketing, ads - all use color to get engagement and conversions.
A HubSpot study showed red CTAs increased click-throughs by 21% over green ones. Orange also outperformed green.
On social media, brands like Heinz and Lego tailor color schemes to platforms. Bright, warm colors suit Instagram's fun vibe, while LinkedIn gets a more serious blue palette.
Product photos leverage color associations heavily. Showing food against red makes us hungry - that's why McDonald's and Pizza Hut do it.
Using the right colors consistently across your digital presence makes a brand instantly recognizable. Matching the palette to platforms and audience also drives better engagement.
As a top virtual event company, We and Goliath make awesome animated promo videos to hype client events and get more signups. Their strategic use of color psychology is key to the videos' success.
For a major tech conference of developers and engineers, they used a dark backdrop with neon blue and green accents to reflect a techy vibe. This totally resonated with the target audience, increasing video views by 24% and ticket sales 17% over past events.
A promo for a children's literacy fundraiser used bright primary colors, fun shapes, and upbeat music. The vibrant, playful video got 45% more social sharing than other nonprofit videos, raising awareness.
By analyzing brand personalities and audiences, We and Goliath ensure their innovative color use enhances each unique video's impact. Their visual storytelling expertise with color is a big reason for their stellar event marketing results.
As immersive tech advances, it will provide cool new ways for brands to use color psychology emotionally.
AR overlays digital stuff onto the real world. Using AR on phones, shoppers can visualize furniture colors at home before buying. This blends physical and digital to make color psychology more contextual.
In VR headsets, brands can fully simulate color experiences, like painting rooms or visiting fantasy worlds. Companies like Taco Bell have created branded VR gaming worlds with customized branding colors for more memorable engagement.
These developing extended reality technologies will enable more experiential and personalized uses of color psychology in future marketing.
Mastering color psychology lets brands shape perceptions, influence feelings, and drive action through visual identity and customer interactions. As animation, AR, and VR keep evolving, they will unlock more creative ways to leverage the power of strategic color use.
