Online Meeting and Video Conference Tool: Zoom


Webinars and online conferences are on the rise as companies and organizations ramp up collaboration efforts and see the power of meeting via video conference when travel is impractical. Additionally, many businesses now prefer to provide training and technical support through online means.

Zoom is a powerful online meeting and video conferencing tool. Not only is the platform engineered well and optimized for reliability, but Zoom is also scalable, affordable, and simple to set up and use. Here’s everything you need to know about the Zoom platform.

What is Zoom?

Zoom is a comprehensive and inexpensive cloud-based video conference solution developed to help SMBs as well as larger companies and organizations. With Zoom a business can;

  • Host virtual meetings
  • Host webinars
  • Teach online courses
  • Conduct online training
  • Provide video demos
  • Host online conferences

It combines webinar and meeting features with video conferencing and group messaging capabilities to form a powerful cloud-based digital marketing and collaboration platform.

Key Features

Video Webinars

A prominent feature of the Zoom platform is its incredible video webinar functionality. Zoom can host as many as 100 interactive video participants and up to 10,000 view-only attendees. There aren’t many other webinar tools out there that can host so many people.

Moreover, users can invite participants using an automatically generated URL link. Whenever you create/schedule a new webinar, a special URL link is generated. Simply copy and paste the link in chats and social media platforms to invite participants. You can also integrate your Zoom account with email solutions such as MailChimp to automatically send email invites to your contacts.

Dynamic Video Conferencing

The video conferencing feature allows you to view both the presentation screen and panelist screen. This is known as dual screen support and makes it easy to follow up and make adjustments along the way to create the best experience.

Better still, the feature comes with HD video and HD voice, with dynamic voice detection. It also supports dynamic screen sharing. Thus allowing users to share their entire desktop screens or an active window in their browser with their audience. Remote access to webinars is also supported and significantly improved compared to other video conferencing tools out there.

Collaboration Rooms

Zoom Rooms allow users to create groups and instantly send messages, audios, and video files to each other within the group. Share files are effortlessly through drag-and-drop functionality.

Moreover, members can annotate or co-annotate videos to add notes, comments, or descriptions before sharing a file. Schedule group video meetings and  conduct them at any time

Invitation to groups is simple. With the approval of the group admin, any member can send an access link to interested parties.

Zoom Voice

Finally, Zoom Voice allows users to record virtual meetings in MP4 and M4A video formats. Recording meetings makes it possible to store and reference proceedings later.


Zoom offers a FREE Basic plan and three premium enterprise packages to choose from;

  • The Zoom Pro plan: Priced at $14.99/month/host
  • Zoom Business plan: Costing $19.99/month/host
  • Zoom Enterprise plan: Priced at $19.99/month/host

Beyond the three plans, users can purchase add-ons based on business needs.

Customer Support

ll users have access to online and email support. Paying subscribers, though, get 24/7 support, with higher level subscribers guaranteed dedicated, round-the-clock phone support. The Enterprise plan, for instance, provides access to a dedicated account manager who acts as a point person in case of any issues.

Key Takeaway

Zoom can really be worth a look if you want a cost-effective way to collaborate online and lessen travel but make the experience personal. If you’re looking for a video webinar and online conferencing solution, you won’t find many better alternatives.

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