It’s no secret that growing a business can be difficult. You need a good, viable idea and then from there, you need to be able to define your target audience and prove that you have something valuable to provide for them. You may be providing a service, product or information but the same principle applies to all. Without having the right strategies in place for marketing, growth is even more of s struggle. In fact, it’s nearly impossible to grow a business with a failing marketing strategy.
Although marketing is often seen as a mind-boggling area for most businesses, it doesn’t need to be. Yes, you need to work out who your audience is, how you’re going to convert your product/service into a profit and how you’re going to boost the visibility of your business but these can be simple once you have a working strategy in place.
A lot of businesses are left asking what marketing strategies are the best to use so let’s have a look at some of the best marketing methods you can use to help the growth of your business:
Nowadays no business can afford to ignore social media. It’s where everything is happening and where most customer engagement comes from. In fact, some businesses have been built solely by using social media. Yes, getting to grips with all the different areas of social media marketing can be intimidating at first, however, as you build your knowledge and momentum you will find keeping a well-maintained social marketing scheme becomes easier. You could also look at outsourcing your social media needs by using a freelancer or social media marketing manager. Using platforms like Facebook, Instagram and Twitter allow you to also have a way of interacting with your customer both via posts and direct message.
One of the more effective ways to let people know about your business is to look at creating video tutorials. This works particularly well if you’re providing a service that requires some skill or if you want to showcase a particular product with a demonstration video. Your videos need to be informative, useful and easy to digest. Step-by-step videos are highly sought after so the more you get out the more you’re likely to see the benefit.
If you don’t have a blog for your business set up on your website, this could be a good way to get people to visit your site. If you post relevant material that is interesting then you may just gain custom from people who are reading your posts. Don’t worry though you don’t need to post all on your own you can use guest posts, original posts and even outsource for freelancers to write relevant content for you. It’s important to understand that when you do a blog you need to do it effectively. You shouldn’t post content that too thin or bulky material that isn’t a quick read. It needs to be relevant to your industry and add value to your site.
SEO is one of the most if not the most important area to focus on when you’re doing online marketing. It’s what has the power to make your business, products and service appear higher in the ranks on google. Get this right and you’re sure to rank where you want. Think about when you use the google search engine, are you likely to scroll further than the first page? Probably not. This means it’s vital your SEO strategy is top-notch, you want to rank as far up the search engines as possible. Search engine optimization can be a daunting task so if you’re unsure or lack the skills it’s always best to seek professional help and outsource this area of your marketing. You should also have a look into whitelabel sem and familiarize yourself with these methods. It’s a good idea to do some research regarding the best keywords for you to use and what your customers are searching for on a regular basis.
If you want to boost your presence online and social media platforms then using influencers is the way forward. Influencers tend to have a large following and the people that follow them will listen to the advice and reviews that they publish. The main key to this is finding the right influencers for your industry. There’s no point in using a beauty blogger if you’re selling holidays and so on. You don’t necessarily need to go for the influencers with the highest number of followers either. Although having a large following is good, what’s important is reaching the right audience. If you’re going to use influencers with less of a following then it might be a good idea to use more of them this way you’re potential for reaching a wider audience increases. Reach out to influencers and find out what their price is, some will post purely in the return of free goods or services however some of the more established influencers will have a different price range depending on the content that you need. Have a think about the type of content you want from them such as Instagram posts, Twitter feeds and Facebook posts.
One of the more powerful ways you can market your business is to make use of Facebook adverts. You can reach a niche audience and it can be done very easily. You can narrow it down by using modifiers such as age, interests, location, relationship status and many more. The aim isn’t just to get click traffic you need to focus on re-targeting through the use of pixels. If you don’t know how this works it’s best to conduct some research.
Affiliate marketing is a very underestimated and powerful tool when it comes to marketing. Most businesses don’t ever get to grasps with how powerful it can actually be. By having an affiliate programme for your business you’re providing the fuel for growth. Getting the right people to work with isn’t always easy though, much like using influencers you need to make sure you are using the right affiliates. This means you should only be using websites and other platforms that are relevant to your industry or can put a twist on your product or service in order to increase your audience. You have to think about what you’re going to offer in return for people advertising for you on their sites, known as commission, you should research what the going rate is before setting this up.
Any good sales marketing strategy has email marketing included as a priority, Not only is it completely free it has the power to target people who have already shown an interest in your products or services. You can set them up to be automated so it’s not time-consuming and you can build a good relationship with any subscribers. You need to make sure that anything you’re sending to your consumers is relevant and try not to be too spammy. If you’re sending out too many emails you risk losing subscribers and potential customers. It’s important to make sure you’re on top of this area and listen to any feedback.
These marketing methods should help you to build a good strong, viable marketing strategy with the aim of growth. Do you have any other methods that should be included on this list? Please share them in the comments below.