Facebook always changes!
I put out a post recently with the headline: 3 Constants in life: Death, Taxes, and Facebook Changes! It's a given and can make marketers head's spin but at the same time, there is so much opportunity for businesses on Facebook! The ability to target an exact, ideal audience with your message via a Facebook Ad is a tremendous opportunity!
In the past few months, Facebook has made changes to their Ads features, their Insights interface for Pages, and the capabilities of Graph Search. I'm thrilled to have had the chance to sit down with Jon Loomer to get his insights on some of these changes and what they mean for Facebook marketers.
NOTE: This interview was prior to the holidays.
Jon Loomer is a Facebook Ads and Insights expert offering consulting and training on these topics and more at www.JonLoomer.com. I first met Jon in person last year at Social Media Marketing World in San Diego in the spring of 2013. In this podcast we do dive into Facebook's Insights, Graph Search, Power Editor, times to post and more. Be forewarned, we do go off topic a bit and cover our favorite pro baseball and basketball teams, as well as Jon's past life in the NBA (as an employee)!
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Topics Covered in the Podcast:
Jon has a number of excellent training courses available that go into more depth on these topics including:
Here's a sneak peek at the self-study sections offered in the Power Editor course:
Each lesson contains a video, materials, and a action plan to help you implement what you are learning!
This is another course by Jon related to our topic in this podcast. Sections in this self-directed training course include:
Other great posts by Jon:
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Facebook advertising can be a bit complicated. There are endless terms and features, but Jon has an Infographic for that!
Here is Jon's excellent Facebook ads glossary,
Want to get together with both Jon and I? Join us at Social Media Examiner's Social Media Marketing World 2014!