Data and metrics are at the center of making informative and insightful decisions. By focusing on the hard facts, it means that you accumulate and analyze quantitative and qualitative data. This data enables you to develop an actionable SEO marketing strategy, which may include a demographic-targeting strategy or a strategy refining keywords. Using a data-driven plan enables you to use the results of your research important to crafting the right strategy. You can then translate this to correct keyword selection, improve platform use, and presence. This can also refine content creation or targetting of audience outreach in their online presence.
Achieving all these strategies requires good skills and expertise. However, these may not be available within your talent pool. If that’s you, you may need digital marketing experts such as those from Traffv to help in generating organic traffic for your business, from social media, website, among others. With that said, in this article you’ll learn strategies that help you get insight into how you can accomplish a data-driven SEO approach.
You need to use the Google ranking algorithm to make sure that search engines and users can get the most from your website. Begin by ensuring that your site is mobile-user friendly for easy use by people using mobile devices. Moreover, analyze the engagement metrics to know how your users are interacting with your site. Record, and heatmap user sessions to note areas of possible SEO and user experience improvements. Keeping an intelligent eye on all these metrics helps you in boosting the general user experience (UX). It can also help you level up conversions, and boost the ranking of your site with more relevant business keywords.
Many believe that rankings in Google SERPs are probably the litmus standard for all SEO reporting. Thus, you need to ensure that your site ranks at the top using business-critical keywords. Your SEO marketing agency should be able to gather insights got from SEO tools that track the keywords for your website. This could be hyper-local long-tail keywords or global short-tail keywords that you’d like to own and drive your business. An in-depth study of keyword tracking gives you the place that you hold in the search engine rankings. It also helps you leverage new areas of opportunity.
You need to combine these metrics with competitive data to give priority to efforts that can generate optimum search visibility.
The time that a user takes in your page is called the dwell time. When users spend a lot of time on your page, it’s an indication to Google that your page is of good quality. On the other hand, a high bounce rate from your organic traffic shows that the users are just pogo-sticking.
Pogo-sticking shows the web crawler that your users aren’t getting what they’re searching for on your site. When a user clicks your page from the search results and then quickly goes back to the search results and clicks another page, experts call this pogo-sticking. Pages that are likely to rank high are those that the users will get all the information that they need.
To know if this is affecting your site, take note of the organic bounce rate. This is the percentage of the visitors who visit your page and leave. It also includes the average time they take on the page. You can easily get this data using your website’s analytics. However, some factors that affect bounce rate, such as user intent, may give acceptable dwell time and bounce rate.
It’d be impossible to fulfill your data-driven SEO strategy if you don’t have the tools and resources for the job. It’s unfortunate that some SEO experts do lack the tools and end up making assumptions. A successful data-driven tactic should rely on precision and accuracy to push you on SERPs above your competitors.
When choosing a tool, consider the data that you want to gather and how you want to analyze it for clarity. Ensure that you focus on strategic areas that you’re seeing little or no results. You don’t need to overemphasize areas in which you’re already excelling. You need to boost your visibility across the SEO landscape. Finally, you might also want to invest in pay-per-click ads as the data collected from them is critical in deciding keywords that convert, designing landing pages that have a low bouncing rate, and other upsides.
The success or failure of any business online may be an indication of how well they use their SEO strategies. You’ll need to invest in a proven SEO agency if you don’t have the talent in your organization. Online visibility in search engine results pages is the doorway to boosting your organic traffic for your website. Therefore, you must make sure your website is optimized to increase user engagement, which can raise the dwell time, lower the bounce rate, and raise your SEO rankings.