If you want to reach out to your target audience, opt for email remarketing. So how does it work? Many people visit your site and then disappear. In such situations, email remarketing can work to get these visitors back. If you’re running a small business, and you frequently remind potential customers about the products and services, you could win back those customers.
Most believe that email remarketing is tired and old, but somehow it still works. Always remember that generating leads from email remarketing should be the core part of every marketing strategy. Studies reveal that email remarketing conversions can reach up to 40%.
Nowadays, many people turn to the internet for all their online purchases. That’s how many sites manage to generate huge sales and profits. For example, when a consumer visits your site, marketers access navigation information using browser cookies. The marketer then tailors’ a personalized email campaign. You can show special offers that relate to the product in the email. Just like that, the retargeted customers can bring in more revenue for your company.
You must come up with a strategy so the targeted audience is familiar with your brand. Here's how it works; when a user browses your site, the site saves the user’s information. From then on, you can use remarketing campaigns through social media posts or email. For instance, if you recently visited a site and added items to your Wishlist, often you will get an email or a social media ad later that shows you the same products. The practice of monitoring the audience’s behaviors and showing them social media ads for the same products they viewed on your site is now commonplace.
As you move on with your next email remarketing campaign, there are a few things you need to keep in mind. If you don’t include these practices in your remarketing campaign, you may not see any ROI.
Reach out to the visitors as soon as possible. During the process, don’t forget about your previous customers. As people usually spend a lot of time on the internet, they can easily forget about your site. Therefore, you should email them within 24 hours.
Do not bombard your customer’s inbox. But reach out to the people who are just a few steps away from making a purchase. So if someone has a wishlist or an abandoned cart, reach out to them and remind them of it.
Sometimes users visit your site, subscribe to your email list, and leave the page. So, to engage with these visitors, you can email them about upcoming sales or special offers.
If a product has recently gone out of stock, inform active users about similar products. Amazon follows the same principle. It frequently sends related products to its active users via emails.
Now, you know how email remarketing works and its benefits for business. You can generate leads from email remarketing by hiring the experts from Send Koala. They have years of experience and run the campaign according to your business needs.
Author bio: My name is Celeste, I am a student at Austin College. I currently work for PlantSumo and am pursuing a business degree and interested in entrepreneurship. Before my career takes off, I hope to get the chance to travel internationally.