How to Dominate Competitors with SEO
Previously while using traditional marketing, small businesses often complained about the lack of a level playing field. The primary reason behind this was that promoting business was very expensive back in the day. Take the example of TV ads. Even today, a 30-second slot of TV commercials cost a whopping 115,000 dollars. Since a fair proportion of small or medium scale start-ups did not have soaring budgets, giant companies would sweep the competition.
However, things took a dramatic shift after the emergence of digital marketing. It is not mandatory to have deep pockets anymore to stand out from the crowd. From maintaining a substantial social media presence to creating an eye-catching website, you can do various budget-friendly things to make yourself a household name.
The digital world offers a wealth of marketing methods. As a result, sometimes people face difficulty selecting the practice that would provide them the best return on investment. If you face the same dilemma, we recommend you to throw your weight behind SEO. Marketers regard SEO as the most reliable method to increase a company’s bottom line because it only plays around the organic traffic.
There is a sea of SEO techniques out there. But we have outlined a bunch of tried and trusted tricks for you to dominate your competitors SEO. Let’s unveil them without further ado:
1. Dive into keyword research
When it comes to keywords, most of the brands take the short route. They make a list of well-known keywords related to their products or services and strategically place them in the content. Well, this tactic may save you some time down the road, but the result will not be a satisfactory one. The reason being, high-volume keywords offer intense competition, and the old rivals may overshadow you.
That is why keyword research is such a critical step. It helps you to find out terms yet to be discovered by the vast majority of your competitors. Moreover, keyword research will dawn upon you on the diverse range of topics you can cover. Nonetheless, diverse content is pivotal for a solid link building strategy. Unlike the common assumption, keyword research is not an exhaustive measure. It will be easy if you stick to the following step by step guide:
- Get to the bottom of your niche: Broad knowledge leads to identifying out-of-the-box areas of your industry. One way to gain expertise in the respective niche is to join online forums. As soon as you come across a customer pain point that is not getting due attention, you can target it through appropriate keywords.
- Brainstorming: Select all the keywords that even remotely represent your niche. For example, if you initiate an online skin-care store, you may add worlds such as “cosmetics,” “make-up,” “cream,” “lipstick,” and so on. Incorporating the region or city name is also a good idea.
- Filtering out: Finally, you have to cherry-pick specific keywords and filter out the rest by using a reliable online tool.
2. Focus on user experience
User experience is everything that a visitor undergoes while navigating through a website. It is a combination of multiple factors. For example, if a website takes more than three seconds to load, it does not offer an ideal user experience, and as many as 53 percent of the audience will exit right away. This is a crucial step in dominating your competitors SEO and online presence.
Apart from that, user experience also encompasses stuff like the accessibility of content, layout, image quality, ads’ appearance, etc.
3. Publish long blog posts
One could earn a decent ranking in the search engine with a 500-word blog complemented by some authoritative links in the past. But that is not the case now. These days Google algorithms have high regard for long-form content. According to a widely cited report, you have a great chance to get into Google’s good books if your blog posts contain 2500 or more words.
Another upside of detail-oriented content is that you are likely to be considered an expert on the subject. People will not only consume your content to get an informed opinion but also share it with others. Consequently, backlinks will begin to pile up in little to no time.
It is pertinent to mention here that today’s generation’s attention span is marking a constant decline. Hence, you may wonder, “how do I make someone glued to a webpage comprising thousands of words?” That is where the formatting of the document comes into play. It is quite possible to increase the readability by walking the tight line of the below-outlined measures:
- Do not write lengthy paragraphs. As a rule of thumb, one paragraph must not transgress the limit of three sentences at maximum.
- Write small sentences.
- Maximize the usage of bullet points.
- Make sure you break the content into catchy sub-headings.
4. Brush up old posts
Are you one of those people who never return to the old posts after publishing them once? If yes, it is about time to give up on this habit because readers will immediately leave the website to find an outdated stat. That way, the website’s bounce rate will take a flight while the reputation will come crashing down. Ideally, you should schedule a revision of every post after 5-6 months.
The concluding remarks
SEO has been around ever since the very inception of digital marketing. Many other forms of digital marketing have made their grounds, but SEO is growing exponentially. SEO is usually the first option for businesses who want to fuel their online presence. Take control of your digital presence and start to dominate your competitors using the SEO techniques above.