A great way to rank better on the search engine results page is by doing search engine optimization (SEO). If you’re doing it right, you’re likely to get rewarded, albeit at a slow pace. With that said, you can’t sit back and enjoy your hard work’s fruits after optimizing your site for the search engine once. That’s because Google changes its algorithms quite often. If you want to get better ranking results, then you need to review and revise your SEO strategy.
So, how often should you evaluate and revise your SEO strategy? This is a common question among website owners that we’ll try to answer in this post. Read on to learn more.
Before we tackle how often your SEO efforts should be revised, let’s first understand why updating your SEO efforts is essential.
As mentioned above, search engine optimization isn’t a one-shot game. In order to increase website visibility, business owners and website masters have to consider it an ongoing practice. In fact, in the past few years, the SEO game’s rules have changed significantly. For example, ranking with keywords is harder to achieve these days since Google now penalizes out-of-context keyword stuffing and favors relevant keyword inclusions.
As search engines constantly update their technology, the rules of the game will continually change. The only way to keep your site ranking high on search results is to stay updated on the changes and continue to revisit your SEO strategy’s core parts. Even as the competition intensifies, an up-to-date SEO strategy won’t let you down.
A search term may be popular in your industry at present, but there’s no guarantee it’ll stay that way forever. That’s why periodically checking your keywords’ search volume is vital; do it every three months or so. Track whatever keywords you’re using to measure their performance. Go back to the drawing board if you find out that something’s wrong.
For example, if the current ones applied on your website have decreased in terms of search volume, you need to figure out the new keywords your audience is using as they look for a solution to the problems they’re experiencing.
On the other hand, if you notice that the search volume for your keywords has become higher, then boost your conversions by creating a dedicated landing page using those words.
Google’s bots will visit your website every time you add new content to it. As you probably already know, the search engine likes fresh content. This means you’ll have better chances that Google will reassess your site’s ranking the more they visit.
So, how often should you post a new piece of content? There’s no one-size-fits-all answer to that question. In some industries, you have to add new content at least once a day. On the other hand, posting once or twice a week is enough in niches that don’t quickly change or don’t require your constant attention.
Note that you don’t necessarily have to post or add new pages all the time to update your website’s content. Of course, you should change content to fit the new keywords if you’ve updated your keyword strategy. However, only adding some fresher pieces of information is also an effective way to update your pages.
A bad user experience usually results from a broken link. Google will deduce that the content on your pages isn’t relevant or there’s something wrong with your website if it notices that your bounce rate is high. Google’s purpose is to deliver the best search results to its users all the time, so your ranking will suffer if you have broken links. Note that your performance on the search engine results page can also be affected by spammy backlinks.
It’s essential to remove any bad link or backlink associated with your website. That’s why you should check your links at least once every week.
It may seem like so much work to check and revise your SEO strategy each week. Search engine optimization is work and doing your part every week may seem like overkill. The truth is that it isn’t. If you perform these minor changes constantly, you can rest assured that the SEO of your website is in line with the search engine’s latest algorithm updates. It’s also a way of making sure that you’re really solving your target audience’s problems.
On the other hand, you may find yourself getting overwhelmed by the complexity and the amount of optimization work ahead if you ignore your SEO strategy for months. Not to mention that the ranking and conversion of your website will also suffer.