Essential Components of a Strong SEO Strategy
In the 21st century, this digital world is becoming more diverse. From social media marketing, advertisements to promoting websites – it is challenging to pick one strategy. When it comes to building a business online, nothing beats search engine optimization (SEO). It is the process of improving your site’s visibility on the search engine results page (SERP) to boost website traffic. But unfortunately, SEO often scares people away because of its volatile and complex nature.
Every search engine – Google, Bing, Yahoo, have its own set of rules and algorithms for ranking the websites. They keep altering from time to time, which means marketers also have to evolve with it. Previously, Google did not acknowledge ‘mobile optimization’ while ranking, but now it ranks mobile-friendly websites higher. If you are thinking to try SEO yourself, keep up to date with best practices to get optimal rankings for your site.
Whether it is website responsiveness, loading speed, keywords, or navigation tools – you have to ensure the best performance. If you want the website to rank well in 2020, have a look below. Here are five essential components of a strong SEO strategy.
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1. Link Building
Despite incredible technological innovations, links continue to be a significant ranking factor in this new decade. When another website links your webpage, it gives a signal to search engines that others are using for your content. In addition to building credibility, it puts your website on the top results. If you are having hard time building links, opt for linkbuildingHQ white label outreaching services to level up your SEO strategy.
It ensures links are not coming from spammy sources but only from high-quality authority sites in your niche. After all, it is not about which site has more links, but who has quality links pointing back to their website. Quality links come from credible content, so try creating newsworthy content that encourages bloggers and news sites to link content. Moreover, don’t forget about internal links as they establish a hierarchy on your website, boosting SEO.
2. Keyword Research
Nowadays, 75% of users don’t look beyond the first page of online results, and websites can’t appear on top results without targeting relevant keywords. Instead of randomly targeting keywords, perform keyword research. It will expose the words and phrases that people are using to search for products and services similar to yours. Besides this, research tools let you insert keywords and provide all stats relating to it – number of people searching, ranks on SEO, etc.
Moreover, apprehend the questions your audience is asking and find ways to answer them in your content by using keywords. Whether you are adding keywords in page title, meta descriptions, or main content – make sure it doesn’t sound promotional. Build up the context and place it in a subtle matter to educate audiences. Undoubtedly, keyword research holds the power to make or break your SEO strategy.
3. High Quality Content
Content has always been the utmost priority of every search engine. Create quality content to educate your audiences and build authority in your niche. Unluckily, it is not as straightforward as it looks. Firstly, you have to create content to resonate with audiences, form a lasting impact, and deliver your brand message. Alongside this, you have to ensure it is well-written with no grammatical errors, proper research, and reasoning.
However, text-based information is no longer enough as people prefer visual content – images, videos, infographics. As a result, Google ranks website higher who have some image or video on its webpage. Hence, marketers must include an image or video that promotes the understandability of written content to strengthen their SEO strategy.
4. Indexing & Crawling
Indexing is one of the critical conversions sources, but it becomes only possible when Google can locate your website. Have you heard of Google crawlers? These are search engine spiders who crawl to your website and go through the pages. It collects information to learn about your site, and every element that bots pick can be a ranking signal for Google. By using these factors, Google decides where to index and rank your page.
What if your site is unreachable? In case there are no internal links, the web layout is outdated, or you have placed keywords incorrectly – search engines can’t crawl your site. Since it can’t discover your site, you won’t be visible on SERP. Therefore, ensure your site is 100% functional and crawlable from the start instead of relying on SEO audits.
5. Online Directories
Directories play a meaningful role in the SEO strategy of every business. In addition to generating leads, business directories gain added exposure. They enhance visibility on multiple sites while gathering reviews from customers. Use review and citation sites like Bing for Business, yellow pages, or other sites that are an extension of your niche. All these directories send signals to Google, informing that the business has the trust of its patrons.
Moreover, be consistent with every piece of information – name, address, phone, email ID, hours of operation, to affirm integrity. As you build trust, the rankings on the search engine will automatically start rising. Believe it or not, but an excellent online directory presence can bring many new customers to your business.
6. Using APIs to Get Structured SEO Data
If you are using an SEO tool for keyword research, integrating APIs can improve its ability to fetch SEO data. If you were to procure SEO data manually, it would take a lot of time and might as well put you at legal risk. However, using APIs for data collection can save you a lot of time and legal hassles by sourcing data from credible sources in a fast, ethical manner. So when it comes to APIs Vs DIY approach for SEO data collection, the former is the undisputed winner.
Although Google has a plethora of regulations, it can be quite helpful when it comes to devising an SEO strategy. It provides a free guide on how to optimize a site for search engines. Similarly, it offers page speed, mobile optimization, and many other tools to enhance the website’s performance. Therefore, if you want to build a competitive strategy, utilize every resource to work on essential SEO components.