How Instagram Can Work for Manufacturers and B2B

Can Instagram work for manufacturers and B2B?

Isn't Instagram primarily geared for business-to-consumer and used by young people?

If your business builds products and relies on channels like dealers and distributors to sell your end-goods, is it worthwhile to be on Instagram?

If your business is asking these types of questions, then this post is for you!

I interview Instagram expert and social media consultant Jenn Herman of Jenn's Trends.  In a unique livecast Blab format, I take the position of a skeptic and question Jenn from my starting point of not being able to potential in Instagram for business.  Listen in as I play the role of a RV (recreational vehicle) manufacturing exec who is not convinced that Instagram has any value for our business!

How Instagram can work for manufacturers

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Blab Video Replay with Jenn Herman:

How Instagram Can Work for Manufacturers and B2B

Jenn's Book Available on Amazon!

Jenn's Book Available on Amazon!

This week I am joined by Jenn Herman. Jenn is a forefront blogger on Instagram marketing.  Based in sunny San Diego she's a social media speaker and consultant who, by her own admission, is obsessed with social media and helping others succeed with it!  She was a social media examiner top 10 social media blogger award winner this year and last year and is the proud mother of baby Brini.

More than just a interview on Instagram, this talk is a guide to Instagram for those companies that are product oriented, not direct-to-consumer, and in industries that are not geared to a single person being the "face" of the company.  Think of it as a guide to Instagram for practical industries!

Covered & Answered in this Halftime Mike Interview:

  • Manufacturers do not sell to consumers, so how can Instagram help?
  • What would a RV manufacturer post on Instagram? (We cover videos and images!)
  • How to showcase the RV Lifestyle
  • How to share about features and your unique value proposition
  • How to use Hashtags in posts
  • How to gain followers by liking and commenting
  • When to be a "troll", why, and who to follow
  • Gaining dealer loyalty by shout-outs...making them look good
  • How to drive traffic from Instagram to your website
  • How to track ROI from Instagram on your company website
  • Why a unique landing page from Instagram is important on your website
  • The growing percentages of active adults and older adults on Instagram
  • How Big Brands like General Electric and Maersk Group are using Instagram

[Tweet "TIP: Track ROI from Instagram with a unique landing page on your website! via @jenns_trends"]

All this and more as we battle it out on the relevancy of Instagram for a manufacturer!


Next Doable Task:

It’s always about taking away learnings and applying them!

What’s your key takeaway that you need to do in the next 24 hours based on listening to this?

What's your biggest takeaway?  Share below!

Next Doable Task:

It’s always about taking away learnings and applying them!  What’s the key takeaway that you need to act on in the next 24 hours based on listening to this?

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Why the Halftime theme Mike?

YouTube video

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

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