How Important is Video Production for Businesses?
Marketing through videos is the latest, greatest thing to happen to businesses. Over 50% of businesses have begun using videos to market their products, with over 80% of them relying on video content as their go-to marketing tool.
But what does this mean for your business? Should you also follow suit and shoot videos for marketing purposes? Today, we’re going to share with you the importance of video production for businesses. In the end, you’ll come to realize that video production is vital for marketing your brand and products in the digital age.
Videos Boost Conversions
Surveys show that video content can boost sales and shares by over 80% on your website. Roughly 74% of those who have watched brief videos of a product wound up purchasing it at a later time. Most of your competitors are probably already benefiting from the positive feedback that videos provide, so you should get a move on.
The relationship between video content and increased sales isn’t all that surprising. Visuals enhance a product’s credibility, even if a consumer doesn’t have direct access to the product. What we see with our mind’s eye is based on the appearance of a product. So, if you thought photography was a good way of introducing a new product, try to imagine how much better moving pictures must be
Videos Offer an Excellent ROI
It goes without saying that shooting footage, adding sounds, and editing the final product isn’t a cheap process. In fact, it’s not uncommon for large companies to have bloated budgets just for video production. A 2018 report showed that the average cost was north of $20,000 per video.
However, it’s an investment that’s well worth the cost. According to over 80% of companies who create videos in-house or outsource video production, publishing high-quality videos on their website or social media pages had favorable results. We’re talking profits here, folks!
There is a keyword we’d like you to focus on: high-quality. Although video content can help get your brand out there, consumers are more drawn to professionally-made videos with great sound, excellent footage, and an easy-to-understand message. It can take years for someone to learn the ins and outs of video production.
If you don’t have the resources or the know-how to create video content for your brand, you can check out this Miami-based video production service provider here. As for startups who might not have the means to hire professionals, please feel free to bootstrap your video projects with the latest, cheapest—sometimes free—video-editing software. You’d be surprised by how inexpensive apps can do!
Videos Instill Confidence
The main purpose of creating and publishing videos is to build confidence. The concept of content marketing is highly dependent on consumers’ faith and building a strong relationship with them. The greatest thing about videos is that you can leave a long-lasting impression on future customers in an under-60-second video.
Moving images with supplemental captioning have a better chance of demonstrating the quality of a product. In a video, you can show how a product works and what features it contains. If customers can see how something works before spending a cent, they’ll feel more confident that they’re making an intelligent purchase decision.
The Google-Video Relationship
It’s been reported that embedding a video on your landing page will help your website achieve a higher spot in Google searches. Also, since YouTube belongs to Google, you’ll have a better chance of getting people to watch your videos, even if your page doesn’t make it to the first page of a Google search.
This, however, relies more on just high-level video production skills. To get your video to show up more often, try and include keywords in your YouTube video’s title and description. That way, it’ll become more relevant when people search for an important term.