How Does Master Data Management Work in 2022?

Master Data Management

The year 2022 is a period of a very fast-changing environment with new challenges on the table. In fact, there are many challenges never seen before. The business environment is creating both threats and opportunities. Thus, our task is to mitigate the threats and use the potential. The latter often lies in master data services which can save money you’re spending and earn money you are still not earning. Below is a short description of what master data management (MDM) is and how it works at the current moment.

What’s MDM In Brief?

Master data management doesn’t differ much from any other field of management you practice in your company. If you run an oil refining plant, you have an enormous amount of instructions on health, safety, and environmental issues. With an MDM strategy, it’s almost the same. The little difference is that MDM also is a reflection of a company's business goals and vision.

MD management is a set of instructions on how to handle non-transaction data of an organization. This includes assets, equipment, products, suppliers, customers, etc. The rules regulate how data is captured, kept, distributed, and deleted. It also establishes data access rights to govern who and how can get certain records.

History Of Master Data Management

Until the advent of computers, MDM was in the form of a filing cabinet that contained all critical information about a company or a company’s unit. Though a rare thing, you can still come across it.

Then information technologies arrived, and records started their way from paper to computers’ memory. If you are aware of what’s been going on in IT for the last few years, you will have seen the change. This is where a turning point happened that now defines the practices of many companies so far. Software is increasingly used with a lot of corporate systems -- CRMs, ERPs, etc. -- emerging on the market in growing numbers. Businesses were installing them to process data. At this point, in the 1990s and the 2000s, there was no thinking that data is processed in different formats as various producers used and still use their own data formats. These formats are often non-compatible, as neither are information systems.

This difference in formats was not a great pain, at least not the one the global software industry seemed to be worrying about. But it’s now becoming a pain as the amount of data in the world is increasing at a previously unseen rate. That’s right both for the whole world and individual companies that face that merging and unifying data turns out to be a hard task.

MDM Today

With a legacy of various formats and piles of unstructured, insufficient and unreliable data businesses have lived till and through 2022 that has brought a lot of other challenges of different nature, from political and economic to environmental and societal ones. A set of current demands from governments, societies, employees, and clients have shaped top-priority tasks one should consider when starting to design a master data management strategy.


First of all, MDM of a company will be focused on cost-cutting needs. Rising inflation means you can gain a lot by reviewing your corporate expenses. Master data management will obviously pay back as it removes excessive data, and duplicates. Both of which are things that always require additional resources.

Another opportunity here is a clear picture of the company's purchases. Knowing exactly what and how much you purchase with a breakdown across corporate units opens your eyes to the possibility to buy less or pay less. A typical situation here is when production departments purchase the same raw materials or expendable materials. Often they do not use them entirely thus, resulting in unnecessary stocks.

Prevent Data Breaches

The second task that’s hot in 2022 is the prevention of data breaches. More software means a higher risk of information leakage. This is because of code bugs, hacker attacks, or the negligent attitude of staff. Unfortunately, even IT specialists sometimes take to this task formally, without a great desire to get deep into possible negative scenarios. Note that MDM doesn’t deal with the prevention of data breaches as it is a function of cyber security services and tools. But any cyber security system is part of larger data architecture. Master data management should be the basis of this architecture. It’s MDM that regulates access to master data. Thus, that’s where your company’s Internet security and reliability should start from.

Focus on Customers

The third important task for 2022 is customers. While attracting and retaining clients has always been a top priority for most businesses, it now looks different. The Covid-19 pandemic, and swift turns of economic conjuncture have moved clientele of many companies. not to mention, the tastes and needs of many people are changing. Having a clear understanding of your client base has never been more crucial. Using master data management businesses can address this corporate need, but only if an appropriate MDM strategy is in place.

These three MDM tasks are starting points from Synopps specialists for those who are thinking of implementing proper master data management in 2022.

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