How Can Marketers Use Google Analytics For Their Obvious Benefit?

Can Marketers Use Google Analytics For Their Obvious Benefit

How many visitors do websites retain? Studies show that 70-96 percent of unique visitors who abandon your website never return. Ideally, your site should have 30% of these visitors come back! Moreover, we learn that average sightseers spend 15 seconds on a website. So, what can companies do to make sure more people are spending more time cruising through their digital content? That's why marketers often use Google Analytics to help organizations enhance their sites' visibility, searchability, and SERP positions. There are many ways marketers can leverage Google analytics to bolster a website's popularity. We'll explain some of these obvious benefits here for encouraging companies to rely more upon this wonderful technology.

Nine Marketing Benefits of Using Google Analytics

Today, nearly 50 million companies are utilizing different services offered by Google Analytics. It appears to be a speedy increase from 2013 when just 56% of organizations subscribed to these facilities. Google Analytics ensures that you monitor your keywords' performance to establish a successful campaign for your business. You can also discover detailed insights into your visitors' mindset and understand how you can interact with them effectively. That's how you retain your visitors and increase your online traffic.

But what if you don't know how to apply these analytics facilities for your business benefits properly? In this case, you can always contact experts to get some professional assistance. So, you can get help with Google Analytics by getting in touch with website analytics consultants. It is how you may improve your marketing endeavors and ascertain that the messages of your target audience get received. We can now discuss the marketing benefits of using Google Analytics and how they're useful for business.

1. It's free of cost

Many small-sized businesses can't afford to pay for expensive analytical software applications. They instead leverage Google Analytics which offers them "freemium" services. In other words, now your company can utilize its features without paying any monthly charges. Advanced features, on the other hand, can be obtained by paying some fees. This hybrid pricing model enables businesses to leverage its many functionalities for commercial advantage while keeping the entire arrangement very cost-effective.

2. Learn about keywords

Your online visibility and digital searchability all depend upon choosing the correct keywords. Using relevant keywords can ascertain that your website gains the recognition it deserves. So, you can find these keywords/phrases by leveraging analytics. You can understand the difference between short-term and long-term keywords. Also, Google Analytics will demonstrate which keywords have more competition. So, you will have to use keywords that have lesser competition for promising results.

3. Improve your bounce rate

We've already talked about how most unique visitors don't stay at your website. Studies reveal that websites with a bounce rate ranging between 26% and 40% are doing fine. It means more folks are staying for a second-page session at your site. Google Analytics can help you understand why people are leaving your website and how you may convince them to stay. It involves making your site user-friendly and mobile-optimized. Only then can you convert any random visitors into loyal customers.

4. Your website ranks better

Companies struggle to make sure that their websites rank higher for targeted keywords on SERPs to retain enough visibility. Now, you can optimize your website ranking by leveraging Google Analytics. It enables marketers to use the correct keyword/s, place them carefully, and make their sites visible and searchable on different search engines. That's how you can increase your digital traffic while improving the rate of conversion. It helps you learn about your customers, too, for better targeting.

5. Discover your traffic sources

Where do most of your visitors come from? Marketers can learn this information by leveraging Google Analytics. It shows you the correct sources of your digital traffic. By realizing the location of your customers via Google Analytics, you can optimize your campaigns by targeting people from that region/country. So, when it comes to building the perfect marketing plan, the location of your niche matters a lot.

6. Keep an eye on your rivals

Many companies perform competitive analyses to understand how their competitors are outshining them. This analysis – conducted via Google Analytics – can give you acute insights into the strategies used by your competitors. You will discover what they're doing differently and then make your site as productive as theirs. It allows marketers to target customers more effectively by understanding a competitor's strengths and weaknesses. That's how you can create a better strategy than them!

7. Segment your visitors

Segmentation enables marketers to target visitors separately and show them personalized content for faster conversion. It only refers to breaking down your audience into different categories based on their demographics, i.e., age, gender, and behaviors. Being a significant element of digital marketing, it allows marketers to focus on each category with individualized communication. Google Analytics will make segmentation convenient for marketers, so they ensure that more visitors become customers.

8. Find out what's popular

Which webpage has remained the most viewed in the last week/month? Answering this question can help you track your website's performance and realize if your marketing campaign has been fruitful. Discovering the popular pages/posts will enable marketers to ensure that the company revenue has been directed to the correct content. So, marketers can improve their optimization campaigns accordingly. Also, Google Analytics helps you fine-tune your website to make it visually appealing.

9. Targeting the right platform

In the end, Google Analytics can help you realize which social media platform is right for marketing endeavors by your business. When deciding on the appropriate marketing plan, keep in mind that each platform has its own set of characteristics. For instance, statistics show that over 86% of American marketers use Facebook for marketing purposes. But Analytics will help you decide if a particular platform is an optimal location where your targeted audiences can gather.


Many factors make analytics a better option for business organizations than rival services. It monitors all your well-performing pages and creates a breakdown of page views received by your blog posts. It helps marketers realize which webpage is performing better than others. You can also check for pages causing problems and leverage the significant traffic sources to enhance your profitability.

However, you will hear about certain limitations of Google Analytics (missing/unwanted information). But this service is more cost-effective than its expensive competitors. That's why many startups today leverage analytics to increase the productivity of their marketing campaigns and reach new audiences as well.

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