Blog

Going Public: Is Your Website Ready to Support Your IPO?

Website Ready to Support Your IPO

Do you have dreams of going public? Before you can ring the bell at the New York Stock Exchange, you’ll need to update your website to suit your initial public offering (IPO). However, your website must support your IPO effectively.

A simplified initial public offering definition describes it as the first time you’ll sell stocks on a public stock exchange like the NYSE. But this definition can overlook how monumental this step is for your private company.

In reality, your IPO shakes up your corporation’s composition. You’ll no longer be a private company owned solely by founders and angel investors. Joe Public will soon enter into the mix to alter your shareholder base.

So how can you ensure you’re getting the right balance of investors? Your investor relations website is the key to your success — whether you’re attracting professional portfolio managers or retail investors searching for investment opportunities from their homes.

Keep scrolling to understand the role your IR site plays in supporting your IPO and beyond.

Your IR Site Introduces Your Corporate Story

Few corporations have reputations that precede their IPOs, but don’t take this personally. Making these introductions is a rite of passage that even the biggest companies have to go through.

Let’s look at Netflix as an example. Today, the multinational company dominates the on-demand streaming entertainment industry, and you’d be hard-pressed to find someone who hasn’t at least heard of the company before.

But let’s rewind to 2002, when Blockbuster was not only still operating across North America, but it was also at its peak. This was the year Netflix went public.

At the time of its IPO, Netflix wasn’t the household name it is today. People needed a primer on its history, objectives, and the services it provided.

The same goes for your company — although, in 2021 and beyond, you have sophisticated IR tools to deliver your brand’s narrative. You can leverage beautiful website design to grab people’s attention and share your history in a compelling way.

It Shares Your Exciting Value to Capital Markets While Meeting Compliance

The latest IR technology gets you ready to broadcast your first statements while ensuring regulatory compliance. It supports your annual meetings, conferences, and webcasts so you can deliver timely earnings and reports without stress.

Sharing your financials is a mandatory, highly regulated step towards going public. Any failure to meet compliance here can lead to costly penalties.

Allied Irish Banks (AIB) learned this the hard way in 2017. Between 2010 and 2015, AIB didn’t report suspicious transactions, and it failed to bring its outdated anti-money laundering and anti-terror financing policies to compliance. The Central Bank of Ireland levied them a fine of two million euros as a result.

The best IR services can help you avoid making similar mistakes, as they’re the experts on compliance.

A Sophisticated Site Aggregates Your Insights

In the lead up to your IPO, you’ll want to know who’s visiting your website and why. This delivers insights into your shareholder base as you build relationships with investors, letting you know if your narrative is hitting home or missing the mark.

The best IR site will have built-in analytics and a CRM platform to track these engagements, putting investor intelligence into one place. These tools make it easier than ever to understand shareholder attitudes and behaviors. The information you need to build an informed strategy for the future will only be a click away.

Bottom Line

An IPO is a complicated shakeup of your shareholder composition. Don’t make this process any harder than it has to be. Update your IR site to support your IPO to ensure your future as a public company.

Blog Categories

nordvpn

Recent Posts

flippa
Search Site
© 2012-2023 Mike Gingerich Global, LLC    Contact   -   Privacy
magnifier linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram