Developing your brand is key to your business’ success, and even as a small business, you need to use the same due care and attention as the larger organizations. Your company website, your social media platforms, packaging, and stationery all need to reflect who you are as a business and help you to establish your brand. This is called brand consistency and in this post we dive into the details to help you achieve brand consistency.
If your branding is similar to your competitors, you may need to reconsider your choice so that you stand out. If you consider UPS, does their brown branding stand out in a sea of colorful competitors? Are your slogans similar? Do you offer similar deals? You want your brand to stand out from the crowd, so before you finalize decisions, research your competitors extensively to understand what they are doing well, but equally, what you need to avoid.
Everything that meets the customer needs to be quality. Even small details can make a lasting impression. For example, documents such as delivery notes and invoices should be branded and given a professional touch. The Brother DCP-9020CDW is a compact 3-in-1 printer; it prints, scans and color copies to a professional standard. Just because you are a small company, doesn’t mean that you have to provide lesser quality! Ensuring quality at every level will help to develop a brand that is perceived by the customer as you intend.
Managing your brand requires time and effort and you should strive for consistency in both image and reputation. The time and effort you invest in doing so will save you money in the long term and help you to establish your position in the marketplace.
For instance, web design and UX are critical for brand consistency since they are components customers see and identify when interacting with your products and services. A terrible user experience can ruin your company’s excellent name, and brand messaging. For this reason, creating an experience that resonates with your brand, mirrors your product and service offers, and appeals to your target audience is important.
By ensuring that you consistently provide customers and clients with quality, your brand will become more familiar. You want your logo and icons to be recognizable, not only to current customers but to prospective ones too. By focusing on these areas your brand consistency can be uniform and help you achieve great visibility.