Social media has changed the concept of fame forever. Just a couple of decades ago, the people we watched tended to be actors, musicians, and authors. Fast-forward to 2020 and the definition of what constitutes a famous person has been completely transformed. Now, anyone can go viral in a short time period and find themselves an instant celebrity! These new celebrities are known as influencers, and they could be just the tool your brand needs to get ahead. In this post we will answer the questions, "Does influencer marketing really work?" Read on to find out more.
To delve into influencer marketing, we first need to look at what an influencer is. Essentially, an influencer is anyone online that has a significant social media following and a lot of engagement with their users.
Influencer marketing is when brands partner with these social media celebrities to promote their products or services to the influencer’s audience. If you’re thinking of hiring an influencer marketing agency but aren’t sure whether it’s worth it, or if influencer marketing really works, let’s take a closer look at how it could benefit you.
An important fact to take into consideration is that 80% of marketers using influencer marketing have found it effective. This is a very impressive statistic that shines a light on why this marketing tool has become so incredibly popular. When brands are paying thousands, or even hundreds of thousands, for a post from an influencer, it’s good to know it actually works!
If you choose your influencer carefully with the help of a social media marketing agency, you can market directly to your target audience. The influencers you choose should have a large following of people that are already interested in your niche, such as eco-conscious teens or hard-working moms. This is a much easier way to get in front of them than by working on your own! With just a quick post, you can market your products to thousands of interested potential customers.
Influencers have already built up trust and a relationship with their following. If you read through the comments on an influencer’s posts you’ll see they have some very dedicated fans! This means that their audience is going to trust them when they recommend your brand, making it much more likely that they’ll pay attention. In an age of mass marketing, this trust is vital to making sure your social media advertising works.
Return on investment (ROI) is at the heart of every marketing technique. If you’re not getting a good ROI, it’s not worth it. So, if you’re interested in investing in influencer marketing, you’ll be happy to hear that 89% of marketers found the ROI comparable to or better than other techniques they were using. Where the positive ROI goes, your business should definitely follow!
If you’re interested in influencer marketing in Australia or any other part of the world, our advice is to go for it. Just make sure you spend time finding the perfect person to partner with for your brand. If you have any more questions or worries, be sure to contact a reputable social media advertising agency and they can help you get the ball rolling.