Discover the Marketing Power of Custom Cereal Boxes

Cereals are one of the most popular breakfast items globally while the US and several European countries are its major consumers. Over the years, cereals have enjoyed massive market popularity and packaging has played a vital part in providing them enough publicity and help achieve that fame.  So much so, that the marketing power of custom cereal boxes is phenomenal!

In this article, we’ll share how personalised cereal box play a major role in promoting cereals. As a bonus, we’ll share major tips to create cereal packaging that fulfills all the marketing demands to make your brand visible. It’s going to be an interesting educative journey so continue reading!

How Do Custom Cereal Boxes Help Promote Companies?

There are several reasons for the success of cereals as breakfast items and marketing has played a massive role in that. Whether it was through commercials, social and electronic media ads, magazine coverage, movie appearances, or packaging; every sort of marketing strategy has worked well in promoting cereals. Let’s discuss how tailored custom cereal boxes played their part in promoting cereals:

• Attractive Outlooks

Outlooks matter the most in creating the first impression, whether positive or negative. Custom cereal boxes have always played a positive role in impressing buyers with their catchy outlooks. Their magic recipe has been mascots and colorful graphics, which have successfully enticed the majority of kids with their flashy outlooks. Let’s discuss both in turn:

Mascots: A mascot is any object, animal, or human used to represent a group with a common mass identity, such as a school, sports team, society, military unit, or brand name. It is also used as fictional, emissaries for consumer products. Cereal brands have utilized all the mascot types stated above to promote their products. For instance:

• Tony The Tiger, Trix Rabbit (Animal mascots)
• Michael Jordan, Mr. T (Human Mascots)
• Apple Jacks, Milton the Toaster

Colors: As kids make up the majority of the loyal cereal customer base, brands elevate their interest by adding flashy colors to cereal packaging. They use at least 4 to 5 colors like yellow, orange, brown, etc. while the mascots are also made using multiple colors. Each color makes a unique impact on consumers and compels them to check out cereal products.

• Catchy Taglines

Taglines are another branding element that catches the buyers’ interest. Brands print these taglines under the mascot graphics, brand names, and logos. They help entice customers and make them desire cereals. Some of the top taglines of different cereal brands include:

• Cap’n Crunch: Stays crunchy, even in milk!
• Frosted Flakes: They’re Gr-r-reat!
• Fruit Loops: Follow my nose, it always knows.
• Kix: Kid tested, mother approved.

These slogans are vital in creating brand recall value and conveying the core message or vision of companies. Creating cheesy slogans is an art and will later share major tips for creating them. To put it simply, the slogans need to be simple, short, present brand values, and empower positive sensations.

• Packaging Material

Where flashy outlooks are important to stimulate buyers through the sense of seeing, the packaging material is vital to entice them through the sense of touch. This is done by providing an elevated texture feel which is only possible by using high-quality materials. Want to know about the most utilized materials by companies for custom cereal boxes? These include:

• Card Stock
• Corrugated
• Kraft

Card stock remains the most popular material choice for creating cereal boxes. Some companies use chip board which is a low-quality card stock. They choose kraft for cereals made from organic ingredients. Corrugated is the least utilized cereal packaging material but it provides structural integrity. These materials ensure the safety of cereals but also entice customers through surface texture appeal, playing a major role in promoting cereals.

• HD Printing Quality

You can’t utilize the magic of interesting mascots and vibrant colors unless their printing quality is not top-notch. Thus, printing plays a major role in creating enticing outlooks. Brands need to invest in the most advanced printing methods to print marketing elements on their cereal boxes that can also be accepted by the material it is made from. Some of the top printing mechanisms include:

• Digital Printing
• Screen Printing
• 3D Printing
• Offset Printing
• Laser Printing

You need to decide on the printing method while choosing the material. This means you need to choose the color scheme before selecting the printing scheme. The reason is that how many colors can be printed on the packaging depends entirely on the kind of printing apparatus. Other than colors and graphics, the readability and catchiness of the brand name, logo, tagline, and product details also depend on the printing quality so consider all these facts while choosing the printing mechanism to yield successful marketing.

• Fine Finishing

Creating an irresistible shelf appeal is an important part of marketing and finishing plays a vital role in creating that required charm. There are several finishing options available in the custom cereal boxes market that brands can avail to yield elevated outlooks and surface textures. Some of these include:

• Lamination
• Coating
• Spot UV
• Matte
• Gloss
• Embossing
• Debossing

The coating can be applied on the entire box surface that keep out gases like oxygen and other liquids or aromas like oils, grease, and water vapor. Lamination provides a smooth surface texture as well as a gloss finish. Matte on the other hand provides a dull outlook and rough texture. Both embossing and debossing create 3D effects and can be done on specific parts of the boxes, particularly on labels i.e., brand name, logo, and slogan. This way, you can elevate the shelf appeal of cereal boxes and entice more customers, amplifying the marketing potential of the brand.

Pro Tips to Create Marketing-Friendly Cereal Boxes

If you own a cereal brand and want to create packaging that gets you ahead in the market through the power of marketing then follow these tips:

1. To create catchy graphics, you need to decide on colors and mascots that work the charm. You can follow color psychology chart to choose different colors that stimulate particular emotions in consumers. To create interesting mascots, you can first choose the character type, build an interesting story around it, and give them cheesy one-liners that work as taglines for brands.
2. Choose a material that protects your cereals from external damage and pollutants but also provides surface texture. If it’s a smooth texture you want then go for card stock. To acquire a rough texture, you can choose kraft.
3. To decide on slogans that attract the audience, you need to brainstorm a few things. First, you need to reflect on the unique quality of your cereals. Then you need to choose what your brand identity is. Create a slogan that is short, simple, and stimulates excitement or joy. It should convey both the distinctness of your cereals as well as brand identity.
4. You can’t compromise on printing so invest in the best printing options available. First, consider what sort of display quality you want to achieve. If it is a vintage cereal box design or you want a more contemporary look? What is your color scheme and what kind of material do you want for your boxes? Work out answers to all these questions and then select a printing method based on this data.
5. Finishing is important in upscaling sales potential thus choose your finishing choice wisely. Know what is the final look of your boxes to decide which finishing option you need to go for. If the brand labels on your cereal boxes are in 3D, then go for embossing or debossing. Apply lamination and/or gloss finish if you want to give a smooth texture to your boxes. If it’s a rough texture you want then apply the matte finish.

Creating enticing custom cereal boxes for cereals is really important to achieve high levels of marketing. That’s why we’ve shared some of the major ways these custom cereal boxes help promote brands. As a bonus, we also shared a few important tips you can adopt to create custom cereal boxes that fulfill all your marketing demands. Contact Packaging Mania to acquire your boxes printed with interesting graphics and created with high-quality materials.