Simplifying the customer journey and enhancing user experiences are fundamental tenets at the heart of every brand’s business goals. Often, more satisfying shopping experiences turn customers into brand ambassadors, increase sales, and improve brand loyalty. Unfortunately, it’s not easy to achieve either, and a complicated market landscape doesn’t make the job any easier.
To this end, the Conversation Design Institute (CDI) brings you conversation design training and certification services to help you build better customer relationships and drive more conversions.
Conversation design is an element of user experience design that focuses on building better human-machine conversations.
More people use chatbots, voice devices, and other AI-powered conversation tools than ever. For instance, according to Insider Intelligence, 40% of internet users prefer interacting with chatbots over human agents. In fact, in total, more than 1.4 billion people use chatbots. In addition, Google Assistant (500 million users) and Amazon Alexa (over 100 million users) are very popular.
Conversation design is a discipline of conversational AI concerned with making more intelligent chatbots and voice solutions to enhance human-machine interactions.
Conversational AI is a subject of AI that incorporates natural language processing (NLP) and traditional software, such as chatbots, voice assistants, and other interactive voice recognition systems, to help humans better interact with conversational interfaces.
Conversational user interfaces are powerful tools that can completely transform your business. Here’s why you should get on board;
Conversational interfaces automate customer support, instantly providing answers to user queries. The result is shorter queues and happier customers.
Chatbots, voice assistants, and other conversational tools increase user engagement, making visitors stay on your website and apps longer. Higher customer engagement rates typically lead to increased conversions.
Conversation design aims to reach everyone, including disabled users, such as the visually and hearing-impaired. It can also help brands and marketers overcome language barriers to penetrate new markets.
Conversational user interfaces reduce the time your customer support team spends on phone calls and messages. Thereby, allowing them to focus on more productive work for increased business profitability.
The Conversation Design Institute (CDI) is the world’s leading training and certification institute for conversation design. However, it also boasts a proven workflow to help brands, marketers, and designers develop human-centric conversational experiences. This includes AI for chatbots, voice assistants, and other AI-based conversational solutions.
You have many reasons to get aboard CDI’s conversation design training and certification program. But the following are the most compelling reasons;
You can apply CDI’s technology-agnostic, voice-fist workflow to all conversational interfaces.
Copywriting topics taught at CDI include the BJ Fogg Model, reduced effort techniques, conversational inclusivity, and empathy.
The CDI academy employs leading experts worldwide. Thereby, allowing learners to get an insider’s view of the best conversational UX solutions.
The CDI alumni network is spread around the world and works in all kinds of organizations. Thus, you can look forward to the best support throughout your conversation design career.
CDI primarily targets enterprises seeking to automate customer conversations or enhance user experiences through better conversational experiences. However, independent contractors and freelancers who’d like to level up their careers are welcome. These may include;
Join the ever-growing CDI Educational Platform today hosted by the Conversation Design Institute and learn how to build better, more impactful conversational UX solutions for your team or clients.
