Capabilities and Benefits of Customer Identity Verification

Capabilities and Benefits of Customer Identity Verification

Nowadays, most transactions are done online. Therefore, it’s no surprise that identity theft incidents are constantly increasing. In fact, there were 5.7 million reports of fraud and identity theft in 2023. This is an increase from 4.7 million the previous year.

Considering the frequency of fraudulent activity, every organization needs to have a preventive security policy. Fortunately, by putting in place a strong client identity verification process, you can easily prevent a catastrophic cyberattack and other similar scams. Here’s how this type of process can benefit your company.

How does the customer identity verification process help businesses?

Businesses use a process called customer identity verification to validate a person's information and identity. This way successful businesses find it easier to confirm that their customers are who they claim to be. Thus, reducing the risk of identity fraud and other related scams.

Identity and access management solutions will help your business secure, control, and monitor access to web applications and services, as well as application programming interfaces. A robust solution for identity verification for customers can assist in protecting and managing the user's identities across various apps and devices.

This can help organizations identify whether a client is a potential danger to the company by using a customer identity management system, which also helps institutions follow regulations. Banks, healthcare facilities, and legal entities stand to benefit the most from appropriate authentication as they handle a lot of sensitive data. To delve deeper into the realm of customer identity verification and discover how cutting-edge software solutions are shaping this landscape, you can explore the valuable insights provided in the following resource:

Capabilities of customer identity verification

Multi-factor Authentication

The multi-factor authentication process requires users to provide two or more verification factors to enter a website or app. Users need to provide at least two pieces of evidence proving their identities. For instance, something they know, something they have, or something they are.

In addition, most businesses use one-time passwords (OTPs). Your customers can use a different one-time password for each session instead of accessing a system by entering only one unique password. Although some of the most often used verification methods are SMS and email OTPs, you can also use smartcards, biometrics, and authenticator apps. In general, having multiple levels of security will reduce the risk of a cyberattack.

Biometric evaluation

Biometric systems offer simple identification. They authenticate people based on their biological traits. It is much more convenient to use fingerprint or face identification instead of passwords you need to remember for each application you use. In addition, biometric data is very challenging to copy or steal, which improves security.

Document validation

This process involves scanning official documents like driver's licenses, passports, and bank statements. These contain personal information like a person's name, birthdate, and address, for a variety of features such as stamps, watermarks, etc. To verify their accuracy, these data points can be cross-referenced with information from different places.

Online verification

This type of verification process uses technologies such as AI, biometrics, machine vision, and human evaluation to determine if a government-issued ID belongs to a user. Users are often asked to provide a photo along with their ID to verify their identity.

Benefits of customer identity verification

A rigorous client identity verification process can seriously help businesses prevent fraudulent actions. In addition to greater security, it also has the following benefits:

Better customer experience

Most businesses follow a digital workflow, which means there is less need for paperwork. This can simplify the process of onboarding, especially in identity verification. Your customers will have quicker access to your services by reducing obstacles in the application process. Thus, improving their relationship with your business.

Ensures compliance with federal laws

If not done correctly, customer identity verification can violate a person's privacy as well as federal laws. Keep in mind that a number of data privacy regulations require consent and prior notification for the processing of an individual's information. This could include face recognition and other verification processes. So, failing to confirm someone's identity can result in illegal transactions. Thus, resulting in severe fines or even criminal charges.

Consider using a system that gathers authenticated photos or videos of your clients to act as identification evidence rather than taking the information provided at face value.

Improves reputation

All institutions work to establish a positive reputation. Building trust is crucial to retaining customers over the long term. After all, today’s customers only do business with respectable companies.

Assuring them that the information they submit to you will be kept confidential is one of the best methods to win their trust. Building a solid identity verification process will give them the assurance they need. This can ultimately turn them into advocates of your business, which will further improve your reputation.



Client identity verification is essential for stopping fraud and identity theft, particularly in the modern world where internet transactions are more common. In this procedure, a person's information and identity are verified using a variety of techniques. These include biometric analysis, multi-factor authentication, document validation, and online verification.

Implementing a thorough client identity verification process improves a company's reputation. All while also boosting customer satisfaction, ensuring compliance with federal laws, and increasing security. With the rising number of companies that offer ID verification service, it shouldn't be a challenge to implement it into your business process.

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