Artificial Intelligence (AI) now plays a significant role in marketing and e-commerce for a number of reasons. Data volumes have grown significantly in recent years. It is most actively promoted by the constant increase in the popularity of smartphones and business development based on mobile devices. And a large amount of data fulfills the primary condition for the usefulness of AI. One area yet to be explored fully is where AI is able to understand customers' needs.
Another reason for the growth of AI is technology. As more data needs to be processed and the more complex the expected result is, the more advanced technology solutions are required. The industry has developed to the stage where it is possible to test AI-based approaches in real-time - the most straightforward example is enabling promotion campaigns on Instagram.
Jumping right into the results, does it mean AI can understand your client's needs? Or maybe even anticipate them? Short answer: yes. But let's learn more about its real benefits and what specialists should pay attention to when implementing it.
One of the most beneficial things about using AI is expanding your target audience and reaching out to potential customers by offering them the desired products and services. It allows you to turn potential customers into actual ones and make them loyal to your brand.
You may also consider implementing accessibility practices for your online business and, for example, find an ADA Website Compliance consultant. It will allow you to reach out to people with disabilities who may be interested in your offer, but earlier were unable to access your services.
Retailers, brands, and any other businesses can use AI to personalize their approach to their target audience and more truly understand customers' needs. And when you have hundreds and thousands of them, only technology can do it really efficiently
In order not to lose your customers' attention, AI helps get to know a customer better and offer them a smart selection of products that they need for sure. The collected information about the client allows you to see the client's behavior more clearly. Thus, AI is capable of calculating and predicting their needs. It can often recommend products related to the client's previous choices, experience, habits, behavior, and preferences.
Those two concepts - customer's preferences and habits - can frequently be mistaken for the same thing or mixed up, but it is essential to understand the difference between them. It is another area where AI can be helpful.
For example, technology can use social media profiles to accurately determine your prospective customers' purchasing habits by tracking what products or brands they follow and what purchases they make. This information is useful for audience analysis and creating content that will reflect their needs.
Preferences imply the choices your customers make when choosing between, for example, inexpensive and quality products - not all of them will always prefer the cheapest option over others. And when consuming a particular product gets in the habit, it can affect further purchases despite their prices. Analyzing this, AI can show you the hidden motives of consumers' behavior, and all that is left for you to do is make it your advantage!
There are multiple ways of establishing regular communication with customers that will help improve their customer experience and provide AI with more information at the same time.
For example, chatbots may give a 40% increase in conversion and improve customer experience and reduce the bounce rate. Customers' engagement tools and online platforms allow them to share their product reviews and opinions on the quality of service, delivery process, etc. ensure direct communication. By monitoring and reviewing data, you can improve the experience and make sure you are able to understand customers' needs.
Introducing such technologies to your marketing strategies will allow you to implement significant improvements in your business, as customers' feedback is one of the essential things to consider when developing. Your product or service should rely on customer opinions in order to meet their needs, so make sure you get every bit of information you can.
Automated processes, bots, and smart online platforms can handle enormous amounts of information no human being is capable of processing. It is crucial to use this advantage to make the most out of available data. It will give you the advantage of the best sales strategy over competitors, help you understand your target audience and their needs better, and create the best and related offer for a specific customer!
It is also essential to implement technologies based on your business goal and examine your competitors as well as target audience first. It will help you understand customers' needs and requests that are on the surface and see how your business can adjust to them or which solutions you can offer at the moment.
AI is great at answering frequently asked questions or providing customers with repetitive information, but still, it cannot wholly replace communication with a customer service specialist. Instead of substituting people with technology, it would be more beneficial to simplify all possible communication channels.
